6 damaging myths about
#socialmedia for leaders
& the truths behind them
Boston Consulting says social media will be worth
$4.2 trillion by 2016, a Capgemini-MIT Sloan study
shows digitally mature businesses are 26% more
profitable than less mature peers & the Sensis Social
Media Report says of searches done
nearly 70% convert to a sale…
And YET …
There are more social media metrics
than you can poke a stick at.
You can build indicators for –
Finance: Has revenue/profit increased or
Brand: Have consumer attitudes about the
Risk: Are we better prepared to respond
to problems that affect reputation?
Digital: Has the company enhanced its
However, it’s difficult to
measure what counts the most…
#5 Social media is about
connectivity and impacts
the whole of business .
#6 ROI is complex to measure
but social and digital deliver
If you want to find out more thenplease
sign up to be notified by
WILEY when my new book The
Social Executive –
why executives need social media & how to capitalise in it is
launched globally July 2014.
In the meantime you can find
me across the web –
That took time to read, so
appreciate your attention.