Boston Consulting says social media
will be worth $4.2 trillion by 2016, a Capgemini-MIT Sloan study shows digitally mature businesses are 26% more profitable than less mature peers & the Sensis Social Media Report says of searches done nearly 70% convert to a sale… And YET …
You can build indicators for
– Finance: Has revenue/profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk: Are we better prepared to respond to problems that affect reputation? Digital: Has the company enhanced its digital assets?
If you want to find
out more thenplease sign up to be notified by WILEY when my new book The Social Executive – why executives need social media & how to capitalise in it is launched globally July 2014.