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6 damaging myths about social media and the truths behind them

by Thought Leader Social & Digital Media | Author | Speaker | Coach | Kred top 1% global community  at The Social Executive on Feb 13, 2014

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Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.

Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.

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  • digitaldionne Dionne Kasian-Lew, Thought Leader Social & Digital Media | Author | Speaker | Coach | Kred top 1% global community at The Social Executive Doug love to know more about what you think is the right balance here? How can Directors maintain an authentic voice while also taking into account their time commitments? I read in a comment on a blog post the other day from an EA saying she managed her boss's social media and people have very mixed views on it. Yours? 2 weeks ago
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  • DougReed3 Doug Reed, Board of Directors-Membership Director at Society of Marketing Professionals Boston Chapter (SMPS) Good points. When Facebook started even the developer had no idea of how it would be used as it is today. Same with newer on-line media. For executives, it is particularly challenging. If one has an effective rate of $500-$2000 an hour, it is hard to justify spending time scanning posts and tweets. But, their support staff is quickly learning how to help them with their PR and to bring quality data to their attention. It won't be long before executives see how they can use it, whether they type or read the posts/tweets themselves or not. Doug Reed @fostergrowth 3 weeks ago
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6 damaging myths about social media and the truths behind them 6 damaging myths about social media and the truths behind them Presentation Transcript