In an age of algorithms who you are is in part determined by your digital footprint, which means that if you network for business then you will need to do so online.
Why? Because while business is in some ways the same as it ever was (based on mutually beneficial relationships) social media has turned the way we form those relationships on its head.
You may look around and think that you (or your peers) don’t use social media and are still doing fine but this is not looking in the right direction.
Professionals need to look ahead and adapt the way they connect and communicate to keep up with this change.
One way they are doing so is on LinkedIn. Often referred to as the ‘new networking for business’ LinkedIn is not so new really, at 10 years old and with 200 million members around the world, four million in Australia.
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