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Social Media Monitoring And Measurement

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Brando Digital's buzz monitoring and measurement services. …

Brando Digital's buzz monitoring and measurement services.

We are now BRANDO SOCIAL. We can be found here
http://brandosocial.com/

Published in Technology
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Transcript

  • 1. Services Social media monitoring & measurement
  • 2. Three levels of listening
      • The conversation is happening – even if you can’t hear it
      • Discover what is being said about you, where it’s being said, and how influential the people making all the noise are.
      • Our services listen, help you join in and learn – and come complete with real actionable outcomes.
  • 3. 1. Snapshot: Broad-sweep manual search across these social media:
    • Youtube
    • Facebook
    • MySpace
    • Twitter
    • Forums
    • Bebo
    • Technorati
    • Google blog search
    • Delicious
    • Digg
    • TBA (relevant specialist communities)
    • Tasks/Costs:
    • Advise client on relevant key terms
    • Define relevant media to search
    • Research
    • Analysis
    • Report
  • 4. 2. One-off full social media monitoring and detailed sentiment analysis
    • Full social media (& mainstream media) online monitoring
    • Captures comments, blogposts, viewership, user engagement and other metrics
    • Compares brand/product with rivals for sentiment
    • Sector analysis at top level
    • Discover influencers – with direct links to engage with them
    • Discover detractors – with direct links to engage with and learn from them
    • Detailed data and analysis can be made in a format clients can easily reuse in their own internal presentations and spreadsheets.
    • Tasks:
    • Topic set up. Requirements: Definition of key terms, verticals to search etc.
    • Analysis
    • Report
  • 5. 3. Ongoing analysis and influencer discovery
    • Drill into specific products, functions, new services.
    • Full social (and mainstream) media monitoring
    • Automatic and constant tracking of comments, blogs, viewers, engagement & other metrics, 24/7
    • Compare with rivals and within sectors
    • Measure impact of other media by benchmarking
    • Discover influencers – engage with them
    • Discover detractors – with direct links to engage with and learn from them
    • Detailed data and analysis in formats clients can reuse in internal presentations and spreadsheets. Drill as deep as you wish to go.
    • Tasks:
    • Topic set up. Requirements: Definition of key terms, verticals to search etc.
    • Analysis
    • Quarterly Reports (other timescales available)
    • Engagement strategy at optional extra cost.