Social Media Monitoring And Measurement

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Brando Digital's buzz monitoring and measurement services.

We are now BRANDO SOCIAL. We can be found here
http://brandosocial.com/

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Social Media Monitoring And Measurement

  1. 1. Services Social media monitoring & measurement
  2. 2. Three levels of listening <ul><ul><li>The conversation is happening – even if you can’t hear it </li></ul></ul><ul><ul><li>Discover what is being said about you, where it’s being said, and how influential the people making all the noise are. </li></ul></ul><ul><ul><li>Our services listen, help you join in and learn – and come complete with real actionable outcomes. </li></ul></ul>
  3. 3. 1. Snapshot: Broad-sweep manual search across these social media: <ul><li>Youtube </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Forums </li></ul><ul><li>Bebo </li></ul><ul><li>Technorati </li></ul><ul><li>Google blog search </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>TBA (relevant specialist communities) </li></ul><ul><li>Tasks/Costs: </li></ul><ul><li>Advise client on relevant key terms </li></ul><ul><li>Define relevant media to search </li></ul><ul><li>Research </li></ul><ul><li>Analysis </li></ul><ul><li>Report </li></ul>
  4. 4. 2. One-off full social media monitoring and detailed sentiment analysis <ul><li>Full social media (& mainstream media) online monitoring </li></ul><ul><li>Captures comments, blogposts, viewership, user engagement and other metrics </li></ul><ul><li>Compares brand/product with rivals for sentiment </li></ul><ul><li>Sector analysis at top level </li></ul><ul><li>Discover influencers – with direct links to engage with them </li></ul><ul><li>Discover detractors – with direct links to engage with and learn from them </li></ul><ul><li>Detailed data and analysis can be made in a format clients can easily reuse in their own internal presentations and spreadsheets. </li></ul><ul><li>Tasks: </li></ul><ul><li>Topic set up. Requirements: Definition of key terms, verticals to search etc. </li></ul><ul><li>Analysis </li></ul><ul><li>Report </li></ul>
  5. 5. 3. Ongoing analysis and influencer discovery <ul><li>Drill into specific products, functions, new services. </li></ul><ul><li>Full social (and mainstream) media monitoring </li></ul><ul><li>Automatic and constant tracking of comments, blogs, viewers, engagement & other metrics, 24/7 </li></ul><ul><li>Compare with rivals and within sectors </li></ul><ul><li>Measure impact of other media by benchmarking </li></ul><ul><li>Discover influencers – engage with them </li></ul><ul><li>Discover detractors – with direct links to engage with and learn from them </li></ul><ul><li>Detailed data and analysis in formats clients can reuse in internal presentations and spreadsheets. Drill as deep as you wish to go. </li></ul><ul><li>Tasks: </li></ul><ul><li>Topic set up. Requirements: Definition of key terms, verticals to search etc. </li></ul><ul><li>Analysis </li></ul><ul><li>Quarterly Reports (other timescales available) </li></ul><ul><li>Engagement strategy at optional extra cost. </li></ul>

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