Services Social media monitoring & measurement

Three levels of listening The conversation is happening – even if you can’t hear it Discover what is being said about you, where it’s being said, and how influential the people making all the noise are. Our services listen, help you join in and learn – and come complete with real actionable outcomes.

The conversation is happening – even if you can’t hear it

Discover what is being said about you, where it’s being said, and how influential the people making all the noise are.

Our services listen, help you join in and learn – and come complete with real actionable outcomes.

1. Snapshot: Broad-sweep manual search across these social media: Youtube Facebook MySpace Twitter Forums Bebo Technorati Google blog search Delicious Digg TBA (relevant specialist communities) Tasks/Costs: Advise client on relevant key terms Define relevant media to search Research Analysis Report

Youtube

Facebook

MySpace

Twitter

Forums

Bebo

Technorati

Google blog search

Delicious

Digg

TBA (relevant specialist communities)

Tasks/Costs:

Advise client on relevant key terms

Define relevant media to search

Research

Analysis

Report

2. One-off full social media monitoring and detailed sentiment analysis Full social media (& mainstream media) online monitoring Captures comments, blogposts, viewership, user engagement and other metrics Compares brand/product with rivals for sentiment Sector analysis at top level Discover influencers – with direct links to engage with them Discover detractors – with direct links to engage with and learn from them Detailed data and analysis can be made in a format clients can easily reuse in their own internal presentations and spreadsheets. Tasks: Topic set up. Requirements: Definition of key terms, verticals to search etc. Analysis Report

Full social media (& mainstream media) online monitoring

Captures comments, blogposts, viewership, user engagement and other metrics

Compares brand/product with rivals for sentiment

Sector analysis at top level

Discover influencers – with direct links to engage with them

Discover detractors – with direct links to engage with and learn from them

Detailed data and analysis can be made in a format clients can easily reuse in their own internal presentations and spreadsheets.

Tasks:

Topic set up. Requirements: Definition of key terms, verticals to search etc.

Analysis

Report

3. Ongoing analysis and influencer discovery Drill into specific products, functions, new services. Full social (and mainstream) media monitoring Automatic and constant tracking of comments, blogs, viewers, engagement & other metrics, 24/7 Compare with rivals and within sectors Measure impact of other media by benchmarking Discover influencers – engage with them Discover detractors – with direct links to engage with and learn from them Detailed data and analysis in formats clients can reuse in internal presentations and spreadsheets. Drill as deep as you wish to go. Tasks: Topic set up. Requirements: Definition of key terms, verticals to search etc. Analysis Quarterly Reports (other timescales available) Engagement strategy at optional extra cost.

Drill into specific products, functions, new services.

Full social (and mainstream) media monitoring

Automatic and constant tracking of comments, blogs, viewers, engagement & other metrics, 24/7

Compare with rivals and within sectors

Measure impact of other media by benchmarking

Discover influencers – engage with them

Discover detractors – with direct links to engage with and learn from them

Detailed data and analysis in formats clients can reuse in internal presentations and spreadsheets. Drill as deep as you wish to go.

Tasks:

Topic set up. Requirements: Definition of key terms, verticals to search etc.

Analysis

Quarterly Reports (other timescales available)

Engagement strategy at optional extra cost.