Online PR and Reputation Management

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    Online PR and Reputation Management - Presentation Transcript

    1. Services Online PR & Reputation Management
    2. Traditional PR Social Media Broadcast Campaign Activity Conversational Ongoing Activity Broadcast still offers quick reach - but we aim to turn 80% of your Online PR activity into P2PR (Peer-2-Peer Relations) to works with social media
    3. SMO / Listening (Foundations) Social Currencies Outreach Traditional PR ‘ Shouting’ P2PR ‘ You no longer have to shout the next time you have something to say because they are already listening’ Community Management / Engagement Super Advocates Social Utilities
    4. PR is about human stories
      • So we let the humans do the telling
      • We enable advocates to retell the stories in their own way
      • By becoming part of the story they are more likely to pass the story on
      http://flickr.com/photos/saschaaa /
    5. Reputation management
        • The conversation is happening – even if you aren’t hearing it
        • Discover what is being said about you, where it’s being said, and how influential the people making all the noise are.
        • Our services listen, help you join in and learn – and come complete with real actionable outcomes.

    + Brando DigitalBrando Digital, 11 months ago

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