Indie Booksellers and the Digital Transition: Opportunity Knocks?

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No conversation about publishing's future and the importance of engaging readers directly is complete if it doesn't include the perspective of the independent bookseller -- our partners, curators and, most importantly, community organizers.

Indie Booksellers and the Digital Transition: Opportunity Knocks?, a FREE webinar from Digital Book World, will address the challenges and opportunities ahead for independent booksellers, and what a digital future means for them.

* Is it possible to compete with Barnes & Noble, Amazon, and Wal-Mart?
* What effect will publishers selling direct to consumers have?
* Where do POD and eBooks fit in the picture?
* How can social media be used to build a community, online and in-store?

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Indie Booksellers and the Digital Transition: Opportunity Knocks?

  1. 1. Indie Booksellers and the Digital Transition: Opportunity Knocks? Speakers Stephanie Anderson, Manager WORD, Brooklyn, NY Patrick Brown, Webmaster, Blogger, Director of Internet Marketing Vroman's Bookstore, Pasadena, CA Bridget Warren, Former Co-Owner Vertigo Books, College Park, MD Moderator Debbie Stier, SVP/Associate Publisher // Director of Digital Marketing HarperStudio // HarperCollins NOTE: The hashtag for today’s webinar is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  2. 2. Digital Book World will be held January 26-27, 2010 in New York City. Unlike other events that focus on the latest technology, Digital Book World is designed specifically to help consumer book publishers and their trading partners develop the short‐term tactics and long‐term strategies they need to transform their business models, and profit from the digital revolution. Digital Book World isn't just about strategies, though; it's also about the network. Because of our focus on consumer publishing, our speakers and attendees represent publishers of all sizes and niches – from Random House and HarperCollins to Tor, Chelsea Green, National Geographic and Ellora's Cave – as well as literary agents, and other allied professionals, and vendors with an interest in the future of consumer publishing. Attendees to today’s webinar can save $200 off the regular registration rate by using the promo code: DBWwebinar DigitalBookWorld.com | @digibookworld | #dbw
  3. 3. Indie Booksellers and the Digital Transition: Opportunity Knocks? No conversation about publishing's future and the importance of engaging readers directly is complete if it doesn't include the perspective of the independent bookseller -- our partners, curators and, most importantly, community organizers. Today’s webinar will address the challenges and opportunities ahead for independent booksellers, what a digital future means for them, and how publishers can become better partners. NOTE: The hashtag for today’s webinar is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  4. 4. Indie Booksellers and the Digital Transition: Opportunity Knocks? Stephanie Anderson Manager, WORD -- Brooklyn, NY Stephanie Anderson is the manager of WORD, an independent neighborhood bookstore in the Greenpoint neighborhood of Brooklyn, NY. She has been a bookseller since the age of 16, and before working at WORD, was the assistant book buyer at Moravian Book Shop, the oldest bookstore in the world. She is also the manager and referee of WORD's basketball league, perhaps the only basketball league in the country exclusively for literary nerds. In her spare time, she reads insatiably, blogs at bookavore.com, and writes the monthly Namastechnology column for the bookselling trade e-newsletter Shelf Awareness. wordbrooklyn.com | bookavore.com | @wordbrooklyn | @bookavore DigitalBookWorld.com | @digibookworld | #dbw
  5. 5. Indie Booksellers and the Digital Transition: Opportunity Knocks? Patrick Brown Webmaster, Blogger, Director of Internet Marketing Vroman's Bookstore, Pasadena, CA Patrick Brown has worked in bookselling for over 7 years. He is currently the webmaster, blogger and director of internet marketing for Vroman's Bookstore in Pasadena, California. He's spoken about bookselling and new media at the Los Angeles Times Festival of Books, the SCIBA seasonal meeting and the 140 Characters Conference in Los Angeles. In addition to his work at Vroman's, he is a regular contributor to TheMillions.com. vromans.com | @vromans DigitalBookWorld.com | @digibookworld | #dbw
  6. 6. Indie Booksellers and the Digital Transition: Opportunity Knocks? Bridget Warren Former Co-Owner -- Vertigo Books, College Park, MD Bridget Warren is an experienced literary programmer and marketer. She co- owned Vertigo Books for almost 18 years. Vertigo Books opened November 1991 at Dupont Circle in DC with a specialty in international politics, world literature and African American studies. In April 2000, Vertigo Books moved to College Park, MD and was known for its excellent selection, knowledgeable staff and sense of community. Warren now serves as head of public relations and programming for a Washington, DC-area library system. vertigo-books.com | @vertigobooks DigitalBookWorld.com | @digibookworld | #dbw
  7. 7. Indie Booksellers and the Digital Transition: Opportunity Knocks? Debbie Stier SVP/Assoc. Publisher, HarperStudio // Dir. of Digital Marketing, HarperCollins Debbie Stier currently has two roles at HarperCollins. As SVP, Associate Publisher for HarperStudio , her duties range from assessing and acquiring projects, to devising and executing marketing plans, as well as making sure the trains are all running smoothly with the sales, art and production departments. In her role as the Director of Digital Marketing for HarperCollins, she is responsible for educating and evangelizing digital trends throughout the company. The trends encompass how people communicate, what technologies they are using, how other industries are using technology, and how this all applies to book publishing. theharperstudio.com | debbiestier.com | @harperstudio | @debbiestier DigitalBookWorld.com | @digibookworld | #dbw
  8. 8. The smallest bookstore still contains more ideas of worth than have been presented in the entire history of television. Andrew Ross DigitalBookWorld.com | @digibookworld | #dbw
  9. 9. DigitalBookWorld.com | @digibookworld | #dbw
  10. 10. DigitalBookWorld.com | @digibookworld | #dbw
  11. 11. What does the Espresso Book Machine® cost? USD $97,500 plus printer. The printers range in price from about $4,000 to $25,000. http://www.ondemandbooks.com/faq.htm DigitalBookWorld.com | @digibookworld | #dbw
  12. 12. …trying to save local bookstores from otherwise predictably fatal competition by turning some customers into members, patrons, or donors is an observably crazy idea. However, if the sober- minded alternative is waiting for the Justice Department to anoint the American Booksellers Association as a kind of OPEC for ink, even crazy ideas may be worth a try. Clay Shirky http://www.flickr.com/photos/joi/1399862175/ DigitalBookWorld.com | @digibookworld | #dbw
  13. 13. DigitalBookWorld.com | @digibookworld | #dbw
  14. 14. “Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.” Markets Are Conversations, CLUETRAIN MANIFESTO http://www.flickr.com/photos/nic/230233024/ DigitalBookWorld.com | @digibookworld | #dbw
  15. 15. DigitalBookWorld.com | @digibookworld | #dbw
  16. 16. Indie Booksellers and the Digital Transition: Opportunity Knocks? Q&A Speakers Stephanie Anderson, Manager WORD, Brooklyn, NY Patrick Brown, Webmaster, Blogger, Director of Internet Marketing Vroman's Bookstore, Pasadena, CA Bridget Warren, Former Co-Owner Vertigo Books, College Park, MD Moderator Debbie Stier, SVP/Associate Publisher // Director of Digital Marketing HarperStudio // HarperCollins NOTE: The hashtag for today’s webinar is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  17. 17. Thank You for Attending. Next Webinar: We will be announcing a full slate of events for 2010 at Digital Book World in January. Stay tuned! Digital Book World 2010 Digital Book World will be held January 26‐27, 2010 at the Sheraton New York Hotel and Towers in New York City, offering practical plans for realizing revenues tomorrow, and beyond, for executive management, acquisition editors, sales professionals, marketing managers and agents. Save $200 with discount code: DBWwebinar Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our blog feed to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts. DigitalBookWorld.com | @digibookworld | #dbw

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