Give Readers What They Want: Producing Better Ebooks

Give the Readers What They Want: Producing Better Ebooks PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullinPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11

The Publishing Innovation Awards Honoring the best in ebooks, enhanced ebooks, and book apps Deadline for entries is Nov. 1st – use code WebcastPIA11 to save 10%PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11

2. Information hierarchy: Content is arranged in such a way that the relative importance of the content (heads, text, sidebars, etc) are visually presented clearly.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

3. Order of content: Check of the content to be sure that none of it is missing or rearranged.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

4. Consistency of font treatment: Consistent application of styles and white space. Look at: • Headings • Lists • Poetry • Index • Images • etc.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

5. Links:Hyperlinks to the web, cross references to other sections in the book, and the table of contents all work and point to the right areas. If the title has an index, it should be linked. Copyright © 2011 eBook Architects LLC. All rights Reserved.

7. Consumable Content: The title does not contain any fill‐in content, such as workbooks and puzzle books, unless the content has been re‐crafted to direct the reader on how to approach using the fill‐in content.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

8. Print References: Content does not contain cross references to un‐ hyperlinked, static print page numbers (unless the ebook is intentionally mimicking its print counterpart for reference).PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

10. Images: Art is appropriately sized, is in color where appropriate, loads relatively quickly, and if it contains text is legible. If images are removed for rights reasons, that portion is disclaimed or all references to that image are removed.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

13. Metadata: Basic metadata for the title (author, title, etc.) is in place and accurate.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

Data and Structure Include all book sections in NavMap Include PageList and NavLists in NCX Include more metadata when possible Remove CIP data and other print referencesPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

Formatting Use correct and semantic XHTML Link indexes and footnotes Apply formatting in CSS file, not inline Test in all devices and applicationsPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

Good samples from: Finance Without Fear by William S. Hettinger http://www.amazon.com/dp/B004HFRLHY/ Sweeten It With Agave by Jen Baccellieri http://www.sweetenitwithagave.com/PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

Q&A Joshua Tallent Founder/CEO joshua@ebookarchitects.com 512‐939‐3466 www.ebookarchitects.com www.kindleformatting.com @jtallent // @ebookarchitectsPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Copyright © 2011 eBook Architects LLC. All rights Reserved.

Making the Reader HappyTips for Improving User Experience in Digital Reading Foxpath IND :: Anne Kostick

Make an Autonomous Product• Treat the e‐book version as its own species, not just an automated export of the print edition. Foxpath IND :: Anne Kostick

Custom Front Matter• Use templates to create front matter specific to the e‐ version. • Think of front matter as advertising for the book, author and publisher. Foxpath IND :: Anne Kostick

Surface All Parts• Use a detailed, hyperlinked Table of Contents to reveal the book to the reader. Foxpath IND :: Anne Kostick

Adjust for Every Platform and Device• Understand each platform’s strengths and weaknesses and modify your files accordingly. Foxpath IND :: Anne Kostick

Think Digital• Take advantage of digital’s ability to link, jump, highlight, etc. • Exceed users’ expectations. Foxpath IND :: Anne Kostick

Afford QA• Understand that digital does require special handling.• Work the cost of QA on all devices into your budget.• Take pride in your digital products. Foxpath IND :: Anne Kostick

Give the Readers What They Want: Producing Better Ebooks: Q & A PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullinPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11

Thank You for Attending. Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our RSS feed and e‐newsletter to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts.PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11

Give Readers What They Want: Producing Better Ebooks

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