Your SlideShare is downloading. ×
0
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Getting Past Good Enough Ebooks: Liza Daly
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting Past Good Enough Ebooks: Liza Daly

7,716

Published on

Liza Daly's Digital Book World Presentation …

Liza Daly's Digital Book World Presentation
January 27, 2010
http://digitalbookworld.com

Liza Daly
@liza
http://threepress.org/

Published in: Education, Technology
0 Comments
22 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,716
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
22
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Getting past “good enough” ebooks Liza Daly Threepress Consulting Inc.
  • 2. What’s wrong with commercial ebooks today: A case study $7.16 from the Sony Store ePub format Picked entirely at random. Names obscured to protect the innocent.
  • 3. Book Title Author Print Ebook
  • 4. The reading experience: Book Title Author Page 1
  • 5. The reading experience: Page 2
  • 6. The reading experience: Page 3
  • 7. The reading experience: Page 4
  • 8. The reading experience: Useless print-only notice Information ISBN doesn’t match suggesting this is the any metadata on the paperback edition Sony ebook site, and is not the ebook ISBN Page 4
  • 9. The reading experience: Page 5
  • 10. The reading experience: Page 6
  • 11. All ereaders provide a method of navigating the table of contents. Drop the TOC from book content! Table of Contents in Adobe Digital Editions
  • 12. (The rare exception would be books with table of contents that contain authorial content or are specially designed.) A Field Guide to the Birds (Peterson 1934)
  • 13. Finally we get to the book... Page 7!
  • 14. Google and others have shown that in a digital world, milliseconds count. Users who encountered only an additional 200 ms delay in web page loading demonstrated a drop in engagement.
  • 15. On ereading devices, turning a page can take from 2 to 20 seconds.
  • 16. On ereading devices, turning a page can take from 2 to 20 seconds. You want users hooked immediately. They won’t page for up to a minute just to figure out if they like the book.
  • 17. On ereading devices, turning a page can take from 2 to 20 seconds. You want users hooked immediately. They won’t page for up to a minute just to figure out if they like the book. They’ll go buy a different book.
  • 18. On the Kindle platform, book samples are 5-10% of the total book size.
  • 19. On the Kindle platform, book samples are 5-10% of the total book size. This sample book was 263 pages. 5% of 263 is 13 pages. This means half of the user’s preview was wasted on front matter.
  • 20. It could be worse!
  • 21. You want this:
  • 22. Ebook buyers decide on purchases based on: Traditional marketing Online reviews Sample chapters
  • 23. There’s no excuse for bad editorial just because it’s an ebook. Here the very first occurrence of the protagonist’s name is misspelled. (It’s “Vere.”)
  • 24. How does this happen? Ebooks are created before the final proofs. They’re outsourced. Publishers lack the resources to evaluate the quality of the conversions.
  • 25. A crash course in ebook quality control:
  • 26. 1. Get a smartphone or eink device. Choose the one that best reflects where customers will be reading your books. If you only sell on Amazon, get a Kindle. If you’re selling business books, get a smartphone.
  • 27. 2. Put the ebook on it and check each page through the end of the first chapter. Consider the 5% rule. After reading 5% of the book, do you know what it’s about? Ideally the very first thing you see should be “Chapter One”. “Front matter” can go at the end, or be removed.
  • 28. 3. Basic editorial rules still apply! Ebook buyers don’t like typos or bad line breaks any more than print readers. Badly-formatted ebooks are often returned.
  • 29. In some cases, pirated ebooks are superior to professionally-produced ones.
  • 30. Official ePub edition has weird line breaks.
  • 31. Pirated version has bi- directional TOC links, footnotes and endnotes even though it was scanned from paper. Nice color cover:
  • 32. Ebook QA checklist • Reconsider releasing ebooks from early proofs. • Eliminate unnecessary front-matter. • Check on at least one commercial ereader. • The first chapter is your marketing plan.
  • 33. Thanks. Liza Daly Threepress Consulting Inc. http://threepress.org/ liza@threepress.org Twitter: @liza

×