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Essentials Of Digital Books From The Consumer's Point Of View
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Essentials Of Digital Books From The Consumer's Point Of View

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Jane Litte (Dear Author), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)

Jane Litte (Dear Author), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
Tools of Change Presentation
Tuesday, 02/23/2010

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  • I TOTALLY agree about geographically based restrictions--totally useless. And e-publishers need to pay attention to sorting their files by the author's last name and putting them in order by series. I'm one of those series sheep--I like to keep up with an author or a group of characters if I like a book.


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  • Include your Twitter feed – which shouldn’t be just for blast announcements of new books, or using current events to sell titles. Include an email address for feedback – one that is staffed by a human being Allow readers to connect to other readers Allow readers to interact with books via annotations and ratings I&apos;ve tried contacting a publisher about an authors past titles. Her current title is on ebook and I wanted to know if her prior titles would eventually be as well. No response.
  • Quality: should be same quality as print book Flexibility: we should be able to organize and customize our books and how we read, store, and display them, with font size and type at our discretion, and inclusive metadata for cataloging and organization. We should be able to share and borrow a digital book with a friend Consistency: We want a consistent price scheme – and comparable selection Searchability: It should be an advantage that we can search a digital text, yet many if not most are not indexed
  • Example of missing meta data – Note HQN in corner, with missing covers on other books
  • Meta Data: book by unknown author. Oh no, don’t tell Google Books. It’s an orphan.
  • All Caps? Thanks. WHY ARE YOU YELLING AT ME THE AUTHORS NAME?
  • Oooh Harlequin you sexy thing. And look! Verified ISBN!
  • Consumers use this information. Once we learn what we can do with it, our libraries of digital books are customizable for our use and rereading, and we’re likely to buy more because we know what we have – and what we’re missing from an author or a series. This data helps us make decisions for future purchases.
  • Angie: where did this book come from? Title and Author information: STANDARD. Do NOT embed fonts Ensure consistent layout regardless of selected text size A table of contents without links is absolutely useless Consistent file naming, PLEASE.
  • Rogue’s Gallery of Worst Offenders
  • 3.25% have uploaded a book to torrent site. People who downloaded a pirated copy, 27% were supplementing print edition. Over 1600 comments left and nearly all mention their loathing of DRM
  • Easy Intuitive Encouraging- buy for friends, wishlists, discounts and auto-recommendations Comprehensive -Easy-to-find new release information, meta tagging, Advanced search by genre, author, publisher, release date, subgenre
  • The digital world exists without national borders -- or even distinguished currencies. Readers are not even defined by borders of language. Many people speak and read English in countries where English is not the predominant language, and want to buy digital copies of books in English - only to find they do not have the right to do so. The digital world exists without national borders -- or even distinguished currencies. Readers are not even defined by borders of language. Many people speak and read English in countries where English is not the predominant language, and want to buy digital copies of books in English - only to find they do not have the right to do so. Have Olympics taught us nothing about immediacy?

Essentials Of Digital Books From The Consumer's Point Of View Essentials Of Digital Books From The Consumer's Point Of View Presentation Transcript

  • Essentials of Digital Books from the Consumer’s Point of View Angela James, Carina Press (@angelajames) Jane Litte, Dear Author Media Network LLC (@jane_l) Sarah Wendell, Smart Bitches Trashy Books LLC (@smartbitches)
    • “ If you’re trying to persuade people to do something, to buy something, it seems to me you should use their language, the language they use every day, the language in which they think.”
    • -David Ogilvy
  • Do you feel like publishers care about you as an ebook reader? 75.11% NO
  • Let’s be rude: how old are you?
    • Largest group: 31-39 and 40-49 years
    • Second largest age group: 18-25 yrs.
    • Third largest: 50-59 yrs.
  • All About Digital Readers
    • 2, 247 of respondents have been reading for ten or more years across multiple genres.
  • Book Purchasing Habits
  • What do readers want?
    • To be heard.
  • Do you feel like publishers care about you as an ebook reader?
  • How can publishers be responsive? Social networking should not be used exclusively for publishers to talk to one another. It’s a conversation that requires listening to the consumer.
  • What Consumers Want
    • Quality
    • Flexibility
    • Consistency
    • Searchability
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    • “The consumer isn't a moron; she is your wife. She wants all the information you can give her.” – David Ogilvy
  • Customization & Use
    • Is 9780684868530 _10036.pdb by Unknown Author on the Times Bestseller list today?
  • Survey Responses:
    • “ Sometimes I am bothered by the way the book 'looks' digitally. It's not that I don't understand what the author is saying, but I know the format is skewed.”
    • “ Ebook tags and filenames for authors & titles are not easily sorted by author LAST name and by series order. This is a HUGE frustration for me as I want to be able to easily know what order to read books in a series!”
    • “ Oftentimes an eBook's formatting is off and it's bothersome. I just purchased an eBook that double-sized words in the first few paragraphs at the beginning of each chapter. It was very annoying.”
    • “ We want the same time and consideration put into ebooks as is put into hardcover books.”
  •  
  • Irony is not good PR
  • Pricing is still in flux. “FUnfortunately,” so is quality.
  • DRM: Driving Readers Mad
    • 73% of readers surveyed have not pirated
  • Despite all that, we still want ebooks.
  • Good News & Bad News:
    • The optimal point of sale experience has not yet been created. Every online bookstore has essential features – and flaws that need to be eliminated.
  • Optimal Purchasing Environment
    • Easy
    • Intuitive
    • Encouraging
    • Comprehensive
  • Optimal Purchasing Environment 1 2 3
  • Optimal Purchasing Environment 1 2 3
  • The Ideal Merge: Paper & Digital The inability of print and digital books to promote one another for greater collaborative success is the true cannibal of everyone's profits.
  • Digital Readers are Borderless
  • “Please drop geographical restrictions. Its antiquated! I'm a legitimate customer, but being prevented from buying a book just because I'm not in an area makes me feel like a second-class customer.” “US-based publishers need to recognize that the publishing world does not end at the border. If they wish to increase their sales, they need to increase the availability of formats available to other countries.” “Bloody geographical restrictions! Isn't my non-US currency good enough??”
    • Once and for all: print sales are not at war with digital sales.
    • In the eyes of the end user, it's a book to read.
  • Angela James http://carinapress.com @angelajames
  • Jane Litte http://dearauthor.com @dearauthor @jane_l
  • Sarah Wendell http://smartbitchestrashybooks.com http://sbsarah.com @smartbitches