eBooks vs. Apps: Pros, Cons and Possibilities
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eBooks vs. Apps: Pros, Cons and Possibilities

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Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePUB, the opportunities and sales channels for digital books have exploded over the past 12 ...

Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePUB, the opportunities and sales channels for digital books have exploded over the past 12 months.

Most publishers agree that some eBook titles justify the extra investment for enhancement, but determining the degree of interactivity and technical approach best-suited to the book and your budget, can be daunting.

In this free WEBcast, eBooks vs. Apps: The Pros, Cons and Possibilities, we will explore the production and budgetary benefits and pitfalls of developing applications versus enhancing eBooks.

* What are the differences between an enhanced eBook and an App?

* What are the development opportunities, challenges and costs of each?

* What types of enhancements are possible in the EPUB format?

* How can you optimize app development for cross-platform portability?

CONFIRMED SPEAKERS

* Peter Costanzo, Director of Online Marketing, The Perseus Books Group

* Pablo Defendini, Interactive Producer, Open Road Integrated Media

* Eric Freese, Solutions Architect, Aptara
Moderated by Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World.

eBooks vs. Apps: The Pros, Cons and Possibilities will be webcast live on Tuesday, July 27th @ 1pm EDT / 10am PDT

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eBooks vs. Apps: Pros, Cons and Possibilities Presentation Transcript

  • 1. eBooks vs. Apps: The Pros, Cons and Possibilities Agenda • Introductions & Announcements Guy LeCharles Gonzalez Dir., Programming & Business Development, Digital Book World • Panelists Peter Costanzo, Director of Online Marketing, The Perseus Books Group Pablo Defendini, Interactive Producer, Open Road Integrated Media Eric Freese, Solutions Architect, Aptara • Q&A NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  • 2. DBW Membership The publishing community for the 21st Century. Digital Book World’s unique membership platform offers access to exclusive  content, Resources and industry experts, as well as discounts to all DBW Intensive  WEBcasts, Forums, and the Annual Conference. Benefits: •Unlimited Access to On‐Demand Digital Book World Conference Video and Audio •Unlimited Access to On‐Demand DBW WEBcast archives •Unlimited Access to The Roundtable archives •40% Discount on all DBW Intensive and E2BU WEBcasts •40% Discount on all Digitize Your Career Forums •10% Discount on all Books Plus: •Exclusive content and resources from industry experts •Exclusive early bird rates for the Annual Conference Join Today: http://digitalbookworld.com/join/ DigitalBookWorld.com | @digibookworld | #dbw
  • 3. eBooks vs. Apps: The Pros, Cons and Possibilities Speakers: Peter Costanzo - @PeterCostanzo Pablo Defendini - @pablod Eric Freese - @efreese Moderator: Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  • 4. eBooks vs. Apps: The Pros, Cons and Possibilities Eric Freese July 27, 2010 1
  • 5. Aptara background Locations • 8 global locations • Headquartered in Falls Church, VA Employees • 4,000 Recognized Brand • Partner to 8 of the top 10 publishers • 4 million first-pass pages produced, 54 million pages converted in 2009 Key Services • eBook Production • Enhanced eBook Creation • App Development • Digital Content Production • Editorial & Composition • Content IT Solutions •2
  • 6. Enhanced eBooks University – E2BU Identifies a catalog of 27 types of enhancements including: Media (audio, video, screencasts, animations) Enhanced content (covers, annotations, accessible, supplemental) Social (sharing,social reading, social networks) Device-based (geo-location, accelerometer) Interactivity (games, analytics, transmedia) Apps are considered a form of enhanced eBook 3
  • 7. Enhanced eBooks eBooks that go beyond a digital snapshot of a printed book Data files (based on a standard) that can be viewed/processed by a variety of platforms/devices Base data files (non-DRM) are interoperable between devices that support the same standard Dependent on access being provided by target platform 4
  • 8. Apps Programs written to run on a specific platform e.g. the Kindle for iPad and Kindle for Android are different programs May be based on published materials Interoperability cannot be guaranteed App written for iPhone will run on iPad, but there are iPad apps that won’t run on iPhone Generally easier access to functionality provided by target platform 5
  • 9. Enhanced eBooks vs. Apps Enhanced eBooks Apps Easier to develop Requires custom Generally less expensive development expertise Some degree of Access to full functionality interoperability of platform Functionality dependent Perceived to be more on platform and standards feature-rich 6
  • 10. Enhanced eBook Concepts Based on eBook functionality, maintain all the good things about eBooks (reflow, portability, etc.) The EPUB standard supports enhanced eBooks now Many perceived limitations come from eReader implementations, not the standard Graceful degradation Support new capabilities without abandoning the installed base 7
  • 11. Sample eBook Enhancements Collapsible Table of Contents Hidden searchable text Internal linking (footnotes/annotations/cross references/indexes) External linking (geolocation/directions/associated websites) Audio Video Interactivity 8
  • 12. Collapsible Table of Contents Allows easier navigation of large content Can be set up in EPUB file Display controlled by device/ software 9
  • 13. Hidden Searchable Text Allows users to search on terms that might not occur in the content 10
  • 14. Bidirectional Linking 11
  • 15. Inline Footnotes/Annotations Allows extra data to be shown inline Reduces back page confusion Can result in cluttered display 12
  • 16. Pop-up Footnotes Reduces clutter and confusion Uses Javascript in background Works on eReaders built on browser interface 13
  • 17. External Linking Opens browser in separate window – iBooks prompts user before leaving 14
  • 18. Audio HREF method opens new app window HTML5 Audio tag works within reader app 15
  • 19. Video 16
  • 20. Interactivity 17
  • 21. Varied Results Device TOC Hidden/ Bi-Di Inline Popup Ext Audio Video Fall- Search FN FN FN Links HR/H5 HR/H5 back Kindle Y Y/N Y N N ? N/N N/N Y Nook Y Y/N Y Y N N N/N N/N Y Sony Y Y/Y Y Y N N N/N N/N Y iTouch Y Y/N Y Y Y Prompt Y/Y Y/Y Y iPad Y Y/N Y Y Y Prompt Y/Y Y/Y Y Aldiko N N/N Y N Y? Y N/N N/N Y eDGe Y Y/Y Y Y N Y Y/N Y/N Y XO Y N/N N N N N N/N N/N Y Calibre Y Y/Y Y Y Y Y Y/N Y/N Y ADE Y Y/Y Y Y N Y N/N N/N Flash 18
  • 22. Enhancement Considerations Enhancements should be dictated by the content, not vice versa eBooks, enhanced eBooks and apps should receive the same level of planning as print materials Design for graceful degradation Allows files to work on widest range of devices possible by building in fallbacks Keep finished file sizes in mind Test on all target devices 19
  • 23. Book-based Apps 20
  • 24. Using Apps to Enhance Textbooks 21
  • 25. App Development Considerations No ‘apps for the sake of apps’ Separate content from programming as much as possible to capitalize on portability Use open standards whenever possible 22
  • 26. Questions? 23
  • 27. eBooks vs. Apps: The Pros, Cons and Possibilities Q&A Speakers: Peter Costanzo - @PeterCostanzo Pablo Defendini - @pablod Eric Freese - @efreese Moderator: Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw
  • 28. Thank You for Attending. Digital Strategies WEBcasts “Learning from Comics Publishers” will be webcast live on  Tuesday, August 10th @ 1pm EDT / 10am PDT. The Roundtable The Roundtable is webcast live every Thursday @ 1pm EST / 10am PST, and is now available as a podcast at: http://feeds.feedburner.com/DBWRoundtable Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our blog  feed to receive the latest information on our events, and insights on the  latest news and trends from top publishing strategists and technology  experts. DigitalBookWorld.com | @digibookworld | #dbw