eBooks vs. Apps: Pros, Cons and Possibilities

eBooks vs. Apps: The Pros, Cons and Possibilities Agenda • Introductions & Announcements Guy LeCharles Gonzalez Dir., Programming & Business Development, Digital Book World • Panelists Peter Costanzo, Director of Online Marketing, The Perseus Books Group Pablo Defendini, Interactive Producer, Open Road Integrated Media Eric Freese, Solutions Architect, Aptara • Q&A NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw

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eBooks vs. Apps: The Pros, Cons and Possibilities Speakers: Peter Costanzo - @PeterCostanzo Pablo Defendini - @pablod Eric Freese - @efreese Moderator: Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw

eBooks vs. Apps: The Pros, Cons and Possibilities Eric Freese July 27, 2010 1

Aptara background Locations • 8 global locations • Headquartered in Falls Church, VA Employees • 4,000 Recognized Brand • Partner to 8 of the top 10 publishers • 4 million first-pass pages produced, 54 million pages converted in 2009 Key Services • eBook Production • Enhanced eBook Creation • App Development • Digital Content Production • Editorial & Composition • Content IT Solutions •2

Enhanced eBooks University – E2BU Identifies a catalog of 27 types of enhancements including: Media (audio, video, screencasts, animations) Enhanced content (covers, annotations, accessible, supplemental) Social (sharing,social reading, social networks) Device-based (geo-location, accelerometer) Interactivity (games, analytics, transmedia) Apps are considered a form of enhanced eBook 3

Enhanced eBooks eBooks that go beyond a digital snapshot of a printed book Data files (based on a standard) that can be viewed/processed by a variety of platforms/devices Base data files (non-DRM) are interoperable between devices that support the same standard Dependent on access being provided by target platform 4

Apps Programs written to run on a specific platform e.g. the Kindle for iPad and Kindle for Android are different programs May be based on published materials Interoperability cannot be guaranteed App written for iPhone will run on iPad, but there are iPad apps that won’t run on iPhone Generally easier access to functionality provided by target platform 5

Enhanced eBooks vs. Apps Enhanced eBooks Apps Easier to develop Requires custom Generally less expensive development expertise Some degree of Access to full functionality interoperability of platform Functionality dependent Perceived to be more on platform and standards feature-rich 6

Enhanced eBook Concepts Based on eBook functionality, maintain all the good things about eBooks (reflow, portability, etc.) The EPUB standard supports enhanced eBooks now Many perceived limitations come from eReader implementations, not the standard Graceful degradation Support new capabilities without abandoning the installed base 7

Sample eBook Enhancements Collapsible Table of Contents Hidden searchable text Internal linking (footnotes/annotations/cross references/indexes) External linking (geolocation/directions/associated websites) Audio Video Interactivity 8

Collapsible Table of Contents Allows easier navigation of large content Can be set up in EPUB file Display controlled by device/ software 9

Hidden Searchable Text Allows users to search on terms that might not occur in the content 10

Bidirectional Linking 11

Inline Footnotes/Annotations Allows extra data to be shown inline Reduces back page confusion Can result in cluttered display 12

Pop-up Footnotes Reduces clutter and confusion Uses Javascript in background Works on eReaders built on browser interface 13

External Linking Opens browser in separate window – iBooks prompts user before leaving 14

Audio HREF method opens new app window HTML5 Audio tag works within reader app 15

Video 16

Interactivity 17

Varied Results Device TOC Hidden/ Bi-Di Inline Popup Ext Audio Video Fall- Search FN FN FN Links HR/H5 HR/H5 back Kindle Y Y/N Y N N ? N/N N/N Y Nook Y Y/N Y Y N N N/N N/N Y Sony Y Y/Y Y Y N N N/N N/N Y iTouch Y Y/N Y Y Y Prompt Y/Y Y/Y Y iPad Y Y/N Y Y Y Prompt Y/Y Y/Y Y Aldiko N N/N Y N Y? Y N/N N/N Y eDGe Y Y/Y Y Y N Y Y/N Y/N Y XO Y N/N N N N N N/N N/N Y Calibre Y Y/Y Y Y Y Y Y/N Y/N Y ADE Y Y/Y Y Y N Y N/N N/N Flash 18

Enhancement Considerations Enhancements should be dictated by the content, not vice versa eBooks, enhanced eBooks and apps should receive the same level of planning as print materials Design for graceful degradation Allows files to work on widest range of devices possible by building in fallbacks Keep finished file sizes in mind Test on all target devices 19

Book-based Apps 20

Using Apps to Enhance Textbooks 21

App Development Considerations No ‘apps for the sake of apps’ Separate content from programming as much as possible to capitalize on portability Use open standards whenever possible 22

Questions? 23

eBooks vs. Apps: The Pros, Cons and Possibilities Q&A Speakers: Peter Costanzo - @PeterCostanzo Pablo Defendini - @pablod Eric Freese - @efreese Moderator: Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw DigitalBookWorld.com | @digibookworld | #dbw

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eBooks vs. Apps: Pros, Cons and Possibilities

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