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DBW/Forrester 2010 Publishing Executive Survey

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For Digital Book World 2011, we’ve partnered with Forrester Research to conduct the first annual Publishing Executive Survey, which asks book publishing leaders to measure and report on their digital …

For Digital Book World 2011, we’ve partnered with Forrester Research to conduct the first annual Publishing Executive Survey, which asks book publishing leaders to measure and report on their digital strategies, hopes, and concerns.

http://dbw2011.digitalbookworld.com/industry-forecast/

Published in: Education, Business, Technology

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  • 1. How Ready Is The Publishing Industry For 2011?A preview of the publishing executive survey
    James McQuivey, Ph.D. | VP, Principal Analyst
    Prepared for Digital Book World
    25 January 2011
    Twitter: @jmcquivey
  • 2. 2010 was a remarkable year…
    eReader prices fell dangerously close to $100
    10.5 million people owned a dedicated eReader by year-end
    New reading form factors were introduced
    Nearly $1 billion was spent on eBooks in the US alone
  • 3. But you ain’t seen nothin’ yet…
    20+ million people will read eBooks on an eReader or tablet PC this year
    $1.3+ billion will be spent on eBooks in their current form
    We can’t yet forecast how much will be spent on nontraditional eFormats
  • 4. This begs the question:
    Are you ready?
  • 5. We surveyed publishing executives to find out
    We surveyed on paper and online, beginning in September 2010
    We tested it on 35 executives representing 27 publishers:
    Account for 65% of US book publishing revenue
    Employing nearly 18,000 people
    On average 60% of their job involves digital
  • 6. These executives are ready to rock
    89% of them are “optimistic about the digital transition”
    74% say readers will be “better off” because of digital
    66% think people will read more
    83% think their companies are capable of competing in digital
    63% say their company has a digital plan in place, but
    80% believe the company needs significant retraining
  • 7. Big questions we put to them
    Which device will win?
    How integral are eBooks to your business?
    What about apps?
    Oh, yeah, and how about paper?
  • 8. More of them think tablets will win over eReaders
    46%
    Think tablets are the ideal reading device
    29%
    Believe eReaders are the ideal reading device
  • 9. eBooks are now a standard part of publishing
    83% release eBooks simultaneously with hardbacks
    52% price wholesale, rather than follow the agency model
    They expect their eBook sales to increase 139% in the year
  • 10. Apps are still problematic
    46% of our executives say that apps have the potential to dramatically change the reading experience
    Yet 49% say they cost too much to develop at this point
    Just a third believe apps represent a significant revenue opportunity for them
  • 11. What of the print business?
    53% of executives expect print sales in 2011 to decrease at least somewhat
    On average, our respondents expect eBooks to account for half of all books sold by late 2014
    They expect the same thing to happen to their books in mid 2015
  • 12. Fasten your seat belts
    If 2011 will be a jolt, just wait for 2012 and beyond
    Actively engage in the next two days to maximize your chances of success
    And prepare to participate in the 2011 publishing executive survey
  • 13. Thank you
    James McQuivey, Ph.D.
    Blogs.forrester.com/james_mcquivey
    Follow me on Twitter: @jmcquivey