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Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
Transmedia 101 for Publishers and Authors
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Transmedia 101 for Publishers and Authors

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Transmedia is officially a buzzword, but depending on whom you ask, its definition will vary wildly. The consistent thread running through most definitions, whether in advertising, film, or gaming, is …

Transmedia is officially a buzzword, but depending on whom you ask, its definition will vary wildly. The consistent thread running through most definitions, whether in advertising, film, or gaming, is story — and no one knows the value of a story better than publishers and authors.

In this free WEBcast, Transmedia 101 for Publishers and Authors, we will define transmedia from a publishing perspective, explore the opportunities (and challenges) it presents, and discuss how it changes the traditional models of content creation and acquisition.

* What is transmedia, and who’s doing it right?
* Where do books, print and digital, fit in the transmedia picture?
* What are the rights issues related to transmedia content development?
* How do the roles of authors, agents and editors change in a transmedia world?

SPEAKERS
* David Marlett, Managing Director, enkHouse
* Alison Norrington, Transmedia Storyteller & PhD researcher
* Anita Ondine, CEO, Seize the Media
* Chuck Wendig, Novelist, Screenwriter, Game Designer

MODERATOR
* Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World

For more information, log on to Digital Book World: http://bit.ly/97JXzl

Published in: Education
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