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Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
Consumer Attitudes Toward E-Book Reading
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Consumer Attitudes Toward E-Book Reading

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The Book Industry Study Group, Inc. and Bowker have been studying ebook consumption habits with survey fieldings every three months for the past year. They presented data for the first time at last …

The Book Industry Study Group, Inc. and Bowker have been studying ebook consumption habits with survey fieldings every three months for the past year. They presented data for the first time at last year’s Digital Book World. This year, with four fieldings of data, the focus will be on how ebook consumption habits have changed in the past 12 months.

For more information: http://dbw2011.com

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  • 1. powered by © 2011, the Book Industry Study Group, Inc. 1
  • 2. January 2010 March 2010 July 2010 December 2010 Methodology PubTrack™ Consumer panel of U.S. book buying men, women and teens balanced to US Census Survey pool of ~78K book consumers at the time of last fielding 95% probability threshold© 2011, the Book Industry Study Group, Inc. 2
  • 3. Key Finding #1 Emerging e-book Power Buyer is starting to look strangely familiar.© 2011, the Book Industry Study Group, Inc. 3
  • 4. Who is the emerging e-book Power Buyer? © 2011, the Book Industry Study Group, Inc. 4
  • 5. Who is the emerging e-book Power Buyer? © 2011, the Book Industry Study Group, Inc. 5
  • 6. Who is the emerging e-book Power Buyer? © 2011, the Book Industry Study Group, Inc. 6
  • 7. Who is the emerging e-book Power Buyer? © 2011, the Book Industry Study Group, Inc. 7
  • 8. Who is the emerging e-book Power Buyer? © 2011, the Book Industry Study Group, Inc. 8
  • 9. Key Finding #2Rising tide in overall units is not floating the publishing industry boats yet.© 2011, the Book Industry Study Group, Inc. 9
  • 10. The rise in e-book units is not offsetting the cannibalism of print. © 2011, the Book Industry Study Group, Inc. 10
  • 11. The rise in e-book units is not offsetting the cannibalism of print. © 2011, the Book Industry Study Group, Inc. 11
  • 12. The rise in e-book units is not offsetting the cannibalism of print. © 2011, the Book Industry Study Group, Inc. 12
  • 13. Key Finding #3With Kindle’s dominant position – it’s a battle for number 2. © 2011, the Book Industry Study Group, Inc. 13
  • 14. Dedicated e-readers are the dominant choice for all book genres now. © 2011, the Book Industry Study Group, Inc. 14
  • 15. While NOOK & iPad are battling for market share…in the shadow of the Kindle for preferred e-readers... © 2011, the Book Industry Study Group, Inc. 15
  • 16. …Barnes & Noble is strengthening it’s No. 2 position for downloads of e-books © 2011, the Book Industry Study Group, Inc. 16
  • 17. But big isn’teverything… © 2011, the Book Industry Study Group, Inc. 17
  • 18. …from a customer satisfaction point of view,NOOK scores higher than all others in most categories. © 2011, the Book Industry Study Group, Inc. 18
  • 19. Key Finding #4 ‘FREE’ is key for e-customers.© 2011, the Book Industry Study Group, Inc. 19
  • 20. E-book buyers still look to ‘free’ as a major component to digital transition. © 2011, the Book Industry Study Group, Inc. 20
  • 21. Downloading of FREE e-books is central to the digital content experience. 100% 80% 48% 51% 60% Free 40% Purchased 52% 49% 20% 0% Nov. 2010 Jan. 2011 © 2011, the Book Industry Study Group, Inc. 21
  • 22. So… is it all good? One last Key to Keep our eye on. © 2011, the Book Industry Study Group, Inc. 22
  • 23. 47% of book purchases from B&N are impulse based… compared to 26% at Amazon… which way e-books go will have significant impact on our industry!100% Planned to Buy this Book at this Specific Time 35% 29%80% 40% Planned to Buy this Book60% 18% 26% but not this Specific Time 34%40% Planned to Shop for Books 31% 33% bur not that Specific Book20% 19% 16% 13% 7% Pure Impulse Purchase 0% B&N Ebook Amazon © 2011, the Book Industry Study Group, Inc. 23
  • 24. Special thanks to report sponsors: Kelly Gallagher Kelly.Gallagher@Bowker.com Angela Bole angela@bisg.org More Information http://www.bisg.org/publications/product.php?p=19&c=437 © 2011, the Book Industry Study Group, Inc. 24

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