Digital Publishing PDXDMC
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Digital Publishing PDXDMC

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Presentation from the PDX Digital Marketing Conference, June 2013.

Presentation from the PDX Digital Marketing Conference, June 2013.

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  • “The way we think about book, magazine, and newspaper publishing is unduly governed by the physical containers we have used for centuries to transmit information.”-Brian O’Leary (Magellan Media)
  • Left: The Franklin PressRight: the Memex a reading device concept by Vannevar Bush 1945 - See more at: http://www.databasepublish.com/blog/e-books-how-far-have-we-come
  • Unless you have a printing press in your basement, this is usually where the DIY bus stops…at least for print books.
  • http://www.cutepdf.com/

Digital Publishing PDXDMC Digital Publishing PDXDMC Presentation Transcript

  • Ok, but how?―Any problem in the world can besolved by dancing‖—James Brown
  • 4 Paths to Publishing1. Traditional2. Partnership3. Assisted4. DIY
  • Choose Your Path• What can I do?– Does my organization already have the skillsto do this job?• What can I learn to do?– Does my organization have the resources todevelop these skills?• What can I pay someone else to do? View slide
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book View slide
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
  • Generate ContentBlog PostsNewslettersHow-to GuidesInstruction ManualsBrochuresEmailTweetsTexts
  • Generate ContentCollect Existing KnowledgeInterview ExpertsAsk Your CustomersInvite Guest WritersSelect, organize, presentAdd your own insightsCurate
  • Generate ContentBook-i-fication of non-wordsSlide decksPodcastsPhoto albumsSurvey dataInfographics
  • Generate ContentWrite something (gasp)From scratch (gross)With a giant typewriter (obviously)
  • Generate Content
  • Generate Content
  • Generate ContentIn HouseWho is alreadywriting?Who wants to?Who can?Out SourceFreelance WritersGhost WritersDevelopmentalEditors
  • Generate Content• Local Resources– Portland Creative List– Indigo Editing– Evil Genius Communications• Web Resources– Guru.com– Writer.ly– Elance.com• Other Resources– Technical writing programs– Referrals
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
  • EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence complexity• Clarity of language• Jargon and voice• Fact checkingCopyedit• Nouns and verbs• Spelling• Nitpicky• What we normallymean when we sayproofreadProofread• After book design• Checking formechanical errorsintroduced duringthe design process• No. More. Changes.
  • EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence complexity• Clarity of language• Jargon and voice• Fact checkingCopyedit• Nouns and verbs• Spelling• Nitpicky• What we normallymean when we sayproofreadProofread• After book design• Checking formechanical errorsintroduced duringthe design process• No. More. Changes.
  • EditingIn HouseNOT the authorWho is OCD?Who can?Out SourceFreelance EditorsEditorial ServicesEditorial Interns**Pro tip: Don’t break labor laws or assume writing students can edit
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
  • DesignPrint Production Digital Production
  • Design• Cover– Front– Back– Spine• Interior– Print: PDF– Ebook: HTML/CSSManuscript PDF BookManuscript HTML/CSS Ebook
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • Design
  • DesignIn HouseGraphic DesignerWeb DesignerThe Art GuyOut SourceVendorFreelancerVanity Press
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
  • Print ProductionIf you have Adobe Acrobat Pro installed andthe Microsoft Word Plugin
  • Print ProductionFreeware like CutePDF can be used to printto PDF using your document settings. Selectit as you would select a printer
  • Print ProductionFrom InDesign choose File > Export thenselect Adobe PDF (print) from the menu. Thisdialog box will appear.
  • Print ProductionGeneral Tab: defaultoptions are OK.
  • Print ProductionCompression Tab: Do notcompress smaller than 300ppi
  • Print ProductionMarks and Bleeds Tab: Checkwith your printer
  • Print Production
  • Print Production
  • Print Production
  • Print Production
  • Print Production
  • Ebook Production• PDF– Self-distribute– Sell online• EPUB– Apple, Barnes & Noble, Sony, Kobo• MOBI or KF8– Amazon Kindle
  • Ebook Production
  • Ebook Production• Directly from Word (or RTF)– Keep formatting very simple– Use styles– Follow the instructions– Check the file after conversion
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production• Epublishing Specific Programs– Designed specifically to be easy to use– Lots of online tutorials– More formatting control
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production• Pressbooks– http://pressbooks.com/• Sigil– https://code.google.com/p/sigil/• Kindle Previewer– http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261• iBooks Author (Mac only)– http://www.apple.com/ibooks-author/
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • Ebook Production
  • DesignIn HouseThe Web GirlThe IT GuyThe Brave OneThe NerdOut SourceVendorFreelancerLocal Print ShopOnline Publishing Solution
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
  • Distribution• DIY Direct to Customer
  • Distribution• DIY Ebook Distribution
  • Distribution• Assisted Distribution
  • Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book