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Ok, but how?―Any problem in the world can besolved by dancing‖—James Brown
4 Paths to Publishing1. Traditional2. Partnership3. Assisted4. DIY
Choose Your Path• What can I do?– Does my organization already have the skillsto do this job?• What can I learn to do?– Do...
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
Generate ContentBlog PostsNewslettersHow-to GuidesInstruction ManualsBrochuresEmailTweetsTexts
Generate ContentCollect Existing KnowledgeInterview ExpertsAsk Your CustomersInvite Guest WritersSelect, organize, present...
Generate ContentBook-i-fication of non-wordsSlide decksPodcastsPhoto albumsSurvey dataInfographics
Generate ContentWrite something (gasp)From scratch (gross)With a giant typewriter (obviously)
Generate Content
Generate Content
Generate ContentIn HouseWho is alreadywriting?Who wants to?Who can?Out SourceFreelance WritersGhost WritersDevelopmentalEd...
Generate Content• Local Resources– Portland Creative List– Indigo Editing– Evil Genius Communications• Web Resources– Guru...
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence ...
EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence ...
EditingIn HouseNOT the authorWho is OCD?Who can?Out SourceFreelance EditorsEditorial ServicesEditorial Interns**Pro tip: D...
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
DesignPrint Production Digital Production
Design• Cover– Front– Back– Spine• Interior– Print: PDF– Ebook: HTML/CSSManuscript PDF BookManuscript HTML/CSS Ebook
Design
Design
Design
Design
Design
Design
Design
Design
Design
Design
Design
DesignIn HouseGraphic DesignerWeb DesignerThe Art GuyOut SourceVendorFreelancerVanity Press
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
Print ProductionIf you have Adobe Acrobat Pro installed andthe Microsoft Word Plugin
Print ProductionFreeware like CutePDF can be used to printto PDF using your document settings. Selectit as you would selec...
Print ProductionFrom InDesign choose File > Export thenselect Adobe PDF (print) from the menu. Thisdialog box will appear.
Print ProductionGeneral Tab: defaultoptions are OK.
Print ProductionCompression Tab: Do notcompress smaller than 300ppi
Print ProductionMarks and Bleeds Tab: Checkwith your printer
Print Production
Print Production
Print Production
Print Production
Print Production
Ebook Production• PDF– Self-distribute– Sell online• EPUB– Apple, Barnes & Noble, Sony, Kobo• MOBI or KF8– Amazon Kindle
Ebook Production
Ebook Production• Directly from Word (or RTF)– Keep formatting very simple– Use styles– Follow the instructions– Check the...
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production• Epublishing Specific Programs– Designed specifically to be easy to use– Lots of online tutorials– More f...
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production
Ebook Production• Pressbooks– http://pressbooks.com/• Sigil– https://code.google.com/p/sigil/• Kindle Previewer– http://ww...
Ebook Production
Ebook Production
Ebook Production
Ebook Production
DesignIn HouseThe Web GirlThe IT GuyThe Brave OneThe NerdOut SourceVendorFreelancerLocal Print ShopOnline Publishing Solut...
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
Distribution• DIY Direct to Customer
Distribution• DIY Ebook Distribution
Distribution• Assisted Distribution
Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDis...
Digital Publishing PDXDMC
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Digital Publishing PDXDMC

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Presentation from the PDX Digital Marketing Conference, June 2013.

Published in: Education, Technology, Business
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  • “The way we think about book, magazine, and newspaper publishing is unduly governed by the physical containers we have used for centuries to transmit information.”-Brian O’Leary (Magellan Media)
  • Left: The Franklin PressRight: the Memex a reading device concept by Vannevar Bush 1945 - See more at: http://www.databasepublish.com/blog/e-books-how-far-have-we-come
  • Unless you have a printing press in your basement, this is usually where the DIY bus stops…at least for print books.
  • http://www.cutepdf.com/
  • Transcript of "Digital Publishing PDXDMC"

    1. 1. Ok, but how?―Any problem in the world can besolved by dancing‖—James Brown
    2. 2. 4 Paths to Publishing1. Traditional2. Partnership3. Assisted4. DIY
    3. 3. Choose Your Path• What can I do?– Does my organization already have the skillsto do this job?• What can I learn to do?– Does my organization have the resources todevelop these skills?• What can I pay someone else to do?
    4. 4. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    5. 5. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    6. 6. Generate ContentBlog PostsNewslettersHow-to GuidesInstruction ManualsBrochuresEmailTweetsTexts
    7. 7. Generate ContentCollect Existing KnowledgeInterview ExpertsAsk Your CustomersInvite Guest WritersSelect, organize, presentAdd your own insightsCurate
    8. 8. Generate ContentBook-i-fication of non-wordsSlide decksPodcastsPhoto albumsSurvey dataInfographics
    9. 9. Generate ContentWrite something (gasp)From scratch (gross)With a giant typewriter (obviously)
    10. 10. Generate Content
    11. 11. Generate Content
    12. 12. Generate ContentIn HouseWho is alreadywriting?Who wants to?Who can?Out SourceFreelance WritersGhost WritersDevelopmentalEditors
    13. 13. Generate Content• Local Resources– Portland Creative List– Indigo Editing– Evil Genius Communications• Web Resources– Guru.com– Writer.ly– Elance.com• Other Resources– Technical writing programs– Referrals
    14. 14. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    15. 15. EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence complexity• Clarity of language• Jargon and voice• Fact checkingCopyedit• Nouns and verbs• Spelling• Nitpicky• What we normallymean when we sayproofreadProofread• After book design• Checking formechanical errorsintroduced duringthe design process• No. More. Changes.
    16. 16. EditingDevelopmental• Document Level• Full draft re-writes• Focus and direction• Logical developmentSubstantive• Sentence complexity• Clarity of language• Jargon and voice• Fact checkingCopyedit• Nouns and verbs• Spelling• Nitpicky• What we normallymean when we sayproofreadProofread• After book design• Checking formechanical errorsintroduced duringthe design process• No. More. Changes.
    17. 17. EditingIn HouseNOT the authorWho is OCD?Who can?Out SourceFreelance EditorsEditorial ServicesEditorial Interns**Pro tip: Don’t break labor laws or assume writing students can edit
    18. 18. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    19. 19. DesignPrint Production Digital Production
    20. 20. Design• Cover– Front– Back– Spine• Interior– Print: PDF– Ebook: HTML/CSSManuscript PDF BookManuscript HTML/CSS Ebook
    21. 21. Design
    22. 22. Design
    23. 23. Design
    24. 24. Design
    25. 25. Design
    26. 26. Design
    27. 27. Design
    28. 28. Design
    29. 29. Design
    30. 30. Design
    31. 31. Design
    32. 32. DesignIn HouseGraphic DesignerWeb DesignerThe Art GuyOut SourceVendorFreelancerVanity Press
    33. 33. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    34. 34. Print ProductionIf you have Adobe Acrobat Pro installed andthe Microsoft Word Plugin
    35. 35. Print ProductionFreeware like CutePDF can be used to printto PDF using your document settings. Selectit as you would select a printer
    36. 36. Print ProductionFrom InDesign choose File > Export thenselect Adobe PDF (print) from the menu. Thisdialog box will appear.
    37. 37. Print ProductionGeneral Tab: defaultoptions are OK.
    38. 38. Print ProductionCompression Tab: Do notcompress smaller than 300ppi
    39. 39. Print ProductionMarks and Bleeds Tab: Checkwith your printer
    40. 40. Print Production
    41. 41. Print Production
    42. 42. Print Production
    43. 43. Print Production
    44. 44. Print Production
    45. 45. Ebook Production• PDF– Self-distribute– Sell online• EPUB– Apple, Barnes & Noble, Sony, Kobo• MOBI or KF8– Amazon Kindle
    46. 46. Ebook Production
    47. 47. Ebook Production• Directly from Word (or RTF)– Keep formatting very simple– Use styles– Follow the instructions– Check the file after conversion
    48. 48. Ebook Production
    49. 49. Ebook Production
    50. 50. Ebook Production
    51. 51. Ebook Production
    52. 52. Ebook Production• Epublishing Specific Programs– Designed specifically to be easy to use– Lots of online tutorials– More formatting control
    53. 53. Ebook Production
    54. 54. Ebook Production
    55. 55. Ebook Production
    56. 56. Ebook Production
    57. 57. Ebook Production
    58. 58. Ebook Production
    59. 59. Ebook Production
    60. 60. Ebook Production
    61. 61. Ebook Production
    62. 62. Ebook Production
    63. 63. Ebook Production
    64. 64. Ebook Production
    65. 65. Ebook Production• Pressbooks– http://pressbooks.com/• Sigil– https://code.google.com/p/sigil/• Kindle Previewer– http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261• iBooks Author (Mac only)– http://www.apple.com/ibooks-author/
    66. 66. Ebook Production
    67. 67. Ebook Production
    68. 68. Ebook Production
    69. 69. Ebook Production
    70. 70. DesignIn HouseThe Web GirlThe IT GuyThe Brave OneThe NerdOut SourceVendorFreelancerLocal Print ShopOnline Publishing Solution
    71. 71. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
    72. 72. Distribution• DIY Direct to Customer
    73. 73. Distribution• DIY Ebook Distribution
    74. 74. Distribution• Assisted Distribution
    75. 75. Acquisition• Generate ContentEditing• Refine the ContentDesign• Prepare the PresentationProduction• Produce the ProductDistribution• Sell the book
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