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Geographies to watch in the global e commerce market

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Asia Pacific region will be largest B2C e-commerce market by 2016 in terms of global market share. China and India are hot growth areas together with Italy, Russia and Spain. A double digit growth …

Asia Pacific region will be largest B2C e-commerce market by 2016 in terms of global market share. China and India are hot growth areas together with Italy, Russia and Spain. A double digit growth until 2016 is not an exception in most geographies. There are geographies with a low penetration rate of online buyers, both in emerging & mature economies. The digital buyer penetration rate is expected to catch up in China, Spain and Italy over the next 3 years. Italy and Spain are emerging markets, both are expected to grow more than the rest of Europe.





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  • 1. digital allee www.digitalallee.com tw: @digitalallee Geographies to watch in the global B2C e-commerce market August 2013 © digitalallee-ubequitysrl all rights reserved
  • 2. Disclaimer  All data and information of this presentation have been collected from public available sources  As it includes several forward looking statements it should be clear that there may be a significant margin of error in the projections  Any investment or decision should be made after a detailed due diligence and digital allee is no way responsible for any decision taken after looking at this presentation  We furthermore may change or include any information without any further notice  E-commerce market includes travel, digital downloads and event tickets, gaming and gambling is excluded © digitalallee-ubequitysrl all rights reserved 2
  • 3. Asia Pacific region will be largest B2C e-commerce market by 2016 in terms of global market share 3© digitalallee-ubequitysrl all rights reserved 34% 32% 24% 4% 4% 2% North America Asia Pacific W Europe C. E. Europe Latin America Middle East Africa 31% 38% 21% 4% 4% 2% 2013 2016 Source: digital allee calculations on e-marketer data July 2013 http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 $1,2 tr $1,9 tr +52% Market share by geographic area
  • 4. The share of emerging markets continues to rise while Europe and North America loose weight 4 67% 64% 62% 59% 57% 56% 33% 36% 38% 41% 43% 44% 30% 35% 40% 45% 50% 55% 60% 65% 70% 2011 2012 2013 2014 2015 2016 North America + Europe Emerging markets Source: digital allee calculations on e-marketer data July 2013 North America and Europe vs emerging markets (market share) Emerging markets: Asia Pacific, Latin America and Middle East © digitalallee-ubequitysrl all rights reserved
  • 5. 5 Emerging economies will grow in a robust way, lead by Asia Pacific, Middle East and Latin America 14% 12% 12% 11% 11% 33% 23% 29% 21% 17%17% 14% 12% 10% 8% 30% 21% 19% 11% 7% 33% 22% 22% 13% 10% 43% 31% 25% 17% 15% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2012 2013 2014 2015 2016 North America Asia Pacific W Europe C. E. Europe Latin America Middle East Africa Expected yearly growth rates for selected geographies (year over year) Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  • 6. China and India are hot growth areas together with Italy, Russia and Spain 6 142% 86% 58% 41% 40% 38% 38% 36% 34% 34% 30% 28% 28% 27% 25% 0% 20% 40% 60% 80% 100% 120% 140% 160% Total growth rate from 2013 to 2016 in absolute terms for selected geographies Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  • 7. A double digit growth until 2016 is not an exception in most geographies 7 34% 23% 16% 12% 12% 11% 11% 11% 10% 10% 9% 9% 9% 8% 8% 0% 5% 10% 15% 20% 25% 30% 35% 40% Compounded average growth rate (CAGR) for selected geographies from 2013-2016 Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  • 8. There are geographies with a low penetration rate of online buyers, both in emerging & mature economies 8 49% 55% 44% 74% 68% 73% 36% 24% 40% 76% 81% 87% 75% 81% 78% 67% 62% 51% 80% 75% 77% 40% 27% 43% 79% 83% 89% 76% 82% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Digital buyers penetration rate on total retail buyers for selected countries Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  • 9. 17,7% 7,5% 6,9% 6,6% 6,5% 4,0% 4,0% 3,5% 2,8% 2,4% 2,2% 1,7% 1,4% 1,3% 1,1% 0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0% The digital buyer penetration rate is expected to catch up in China, Spain and Italy over the next 3 years Total increase of digital buyers penetration from 2013 to 2016 for selected countries 9 Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  • 10. -10.000 0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 0% 5% 10% 15% 20% 25% 30% 35% 40% USA China Italy India Russia Brazil Spain Norway Germany Netherlands Sweden UK France ball size equals the market size of e- commerce market Italy and Spain are emerging markets, both are expected to grow more than the rest of Europe Source: digital allee calculations on e-marketer data July 2013, OECD, World Bank GDP per capita in 2016 in USD Componded average yearly growth rate of e-commerce sales 2013-2016 Prioritization matrix for slected e-commerce markets 10© digitalallee-ubequitysrl all rights reserved
  • 11. 11© digitalallee-ubequitysrl all rights reserved www.digitalallee.com