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Выступление Nick Morley - Adobe на Саммите Digital Branding - Best Practice Guide, 5-6 июня 2013

Выступление Nick Morley - Adobe на Саммите Digital Branding - Best Practice Guide, 5-6 июня 2013

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Adobe Presentation Transcript

  • 1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Digital Marketing Cloud Nick Morley – Managing Director, EMEA, Media./Social/Russia 1
  • 2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. TABLETS +72%YOY $188B n ONLINE MEDIA BUYING 8 zeta bytes BIG DATA +50%VIDEO STREAMS 62% MOBILE APP REVENU $327Bn eCommerce
  • 4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 LISTE N LISTE N PREDIC T PREDIC T ASSEMB LE ASSEMB LE DELIV ER DELIV ER
  • 5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 ADOBE ANALYTICSADOBE ANALYTICS ADOBE EXPERIENCE MANAGERADOBE EXPERIENCE MANAGER ADOBE TARGETADOBE TARGET ADOBE SOCIALADOBE SOCIAL ADOBE MEDIA OPTIMIZERADOBE MEDIA OPTIMIZER AdobeAdobe MarketingMarketing CloudCloud
  • 6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. SOCIALSOCIALSOCIAL TESTINGTESTINGTESTING OPTIMIZINGOPTIMIZINGOPTIMIZING EXPERIENCEEXPERIENCEEXPERIENCE ANALYTICSANALYTICSANALYTICS 6
  • 7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.