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What You Should Do Before Becoming Data Driven
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What You Should Do Before Becoming Data Driven

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Everyone knows data is important yet not everyone knows how to understand the meaning behind this data. The slidedeck is from a talk given about how to get a better understanding of your data.

Everyone knows data is important yet not everyone knows how to understand the meaning behind this data. The slidedeck is from a talk given about how to get a better understanding of your data.


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Transcript

  • 1. WHAT YOU SHOULD DO BEFORE BECOMING DATA DRIVEN
  • 2. Conversion Rate Optimisation / Analytics / UX LEANCONF Tweet me on @Digital_tonic
  • 3. DATA IS IMPORTANT!
 TRACK EVERYTHING
  • 4. We got a 400% lift in customer signups
  • 5. Define Your Business What are your Business Goals?
  • 6. How do you attract visitors?
  • 7. How much are you spending to attract those visitors?
  • 8. Which Marketing Channels are most effective in converting visitors to customers?
  • 9. DATA WITHOUT ANY CONTEXT
  • 10. “If You Torture Data Long Enough, It Will Confess” - Ronald Coase
  • 11. VANITY METRICS
  • 12. We Got 12,000 Visitors Last Month! Only 150 Signed up
  • 13. We got a 400% lift in customer signups Is that from 100 customers or 10,000 customers?
  • 14. Aggregate Data won’t get you anywhere. SEGMENT!
  • 15. YOUR METRICS DASHBOARD K.I.S.S Keep It Simple Stupid
  • 16. Want The Slide Deck & Videos From This Talk? http://bit.ly/digitaltonictalks Questions / Feedback / Get In Touch manuel@digital-tonic.co.uk @digital_tonic