Digital Insider Online Advertising Solutions


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Digital Insider Online Advertising Solutions

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Digital Insider Online Advertising Solutions

  1. 1. Introduction Digital Insider: Hyper Local Online Advertising Digital Insider’s online advertising solutions will bring you pre-qualified leads in the geographic zone of your choice. 1. 2. 3. 4. 5. Targeted Advertising Paid Email Database Marketing Digital Display Advertising Search Engine Marketing (Paid Search) Social Media Marketing
  2. 2. 1. Targeted Advertising Do you know where your “leads” are coming from? Don’t waste your money with un-targeted advertising. Example of a new client pursuing the New York/Philadelphia Market: Wasted Investment Targeted Advertising
  3. 3. 1. Targeted Advertising Digital Insider Only Targets Hyper-Local Buyers Advertising is no longer a guessing game. Digital Insider can target your investments to a mile-radius of your choice.    In-Market Coverage Conquest Competitive Targeting We audit all of our hyper-local investments regularly, ensuring that only pre-qualified prospects in your chosen geography are advertised to. The best part? It’s all trackable.
  4. 4. 2. Paid Email Database Marketing Certified Response Network Certified Response Network is Digital Insider’s flagship paid email marketing program. Our comprehensive database of consumer and business records can be sorted by hundreds of filters, ensuring only pre-qualified leads get solicited. Common filters for sorting our database include: • Lead Type Demographic Selections – • • • • Demographic Selections Geographic Selections Age, Education, Homeowner, Income, etc. Geographic Location (by zip code radius) Business to Consumer Business to Business Personal Interest – Automotive, Sports, Fine Dining, etc. Pre-Qualified Lead
  5. 5. 2. Paid Email Database Marketing Call-to-Action Creative Generates Leads Digital Insider prides itself on professional creative made to convert leads into customers. Our email program allows for complex layouts with deep-page linking and is tested to make sure it opens properly no matter how a user views the message. To the left is an example of an email blast created with the intent to drive customers to a specific call-to-action. The design technique employed is called the “Z-Layout” and takes advantage of 4 of the big principles of an effective design:     Branding Hierarchy Structure A Call to Action
  6. 6. 2. Paid Email Database Marketing Performance Digital Insider offers many database marketing programs, but they all have one thing in common: high performance. Here are stats from one of our programs, Certified Response Network, that regularly outperforms organic search, cost-per-click and digital display advertising in performance. 1. 2. 3. 4. 5. Ranked 3rd in all traffic. Brought in almost 400 visitors, with a very impressive new visit rate of over 98%. Increased traffic for the week of 15%. Lifted goal completions a whopping 118% for the week. Over 40% of visitors completed a goal.
  7. 7. 3. Digital Display Advertising Skyscraper: 160x600px Leaderboard: 728x90px 3 Most Common Banner Sizes for Digital Display Our creative department can provide all your design needs, or you can supply your own. Box: 300x250px
  8. 8. 4. Paid Search Engine Marketing Good Ad ad copy with a call to action Better Pay-Per-Click • • sitelink extensions Better Ad • +call extensions • Great Ad • +location extensions Your ad can begin running the day the campaign is launched. You set your budget and maximum cost-per-click you’re willing to pay. Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice. Retargeting campaigns show highly targeted ads to people who have visited your website. Ads can be targeted to mobile devices.
  9. 9. 4. Paid Search Engine Marketing Maximize Your Mobile Presence call extensions location extensions
  10. 10. 5. Social Media Scenario:    Your fan page has 200 fans. Average member has 200 friends each. If only 3% of fans Like, re-post, share or subscribe? We can forecast: 3% re-post your message 6 fans re-post x 200 average friends per fan 1,200 potential fans passing information from person to person
  11. 11. 5. Social Media Facebook Customization Social media is a powerful tool for building an engaged customer base and fielding customer service requests. It’s also paramount to controlling your reputation. Digital Insider’s social media strategy includes customized Facebook applications made to build a following and drive traffic to your website. This example shows how a simple call of action can result in tremendous results: 4.5 Star Rating