Your SlideShare is downloading. ×
0
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Lecture 2011.06 - FOSS and business (Digital Sustainability)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lecture 2011.06 - FOSS and business (Digital Sustainability)

379

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
379
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Sustainabilityin the Knowledge Society  Free/Open Source Software (FOSS) and Business Dr. Marcus M. Dapp Board OKF Germany / IT Strategist, City Government Munich 31.10.2011
  • 2. Historical »Halloween Documents« Series of confidential  Microsoft memoranda  leaked in 1998/1999 on  potential strategies  relating to free software,  open­source software,  and to Linux in particular  ­­ and a series of  responses to these  memoranda written by  Eric Raymond.Marked "Microsoft confidential", they identify FOSS, in particular Linux, as a major threatto Microsofts dominance of the software industry, and suggest ways in which Microsoftcould disrupt the progress of open source software. (Source: Wikipedia)
  • 3. Software business is changing … FTD vom 29.10.2008   
  • 4. Founding IT startups...   
  • 5. Task: Start up the »Open™ Corporation« ! • Somehow... • Base business model on FOSS • Try to earn money with it • Key business plan questions • Which customer needs do you address? • What is your offering? (product/service) • Who are your customers? • What is the added value they get yor their   money?   3­5­1 interaction
  • 6. Four generic FOSS business models • Distribution • Operating system • Applications • Service Provider Many different models... • Full service • Specialized service • Events • Hardware  • Retail   Adapted from Berlecon – FLOSS Survey, part 3 (2002)
  • 7. A) Distribution : Operating systemExamples for GNU/Linux: RedHat, Canonical, Novell Value proposition:      Packaging + X Critical Success Factors/Core competencies:     Brand building, distribution, marketing Types of Offerings: • Range from standard to individual solutions <product> <service> Distribution – Merchandising – Support – Training – Integration ­ Consulting   
  • 8. A) Distribution : Applications / ToolsEx.: mySQL, Star/OpenOffice.org, FireFox, SourceForge Value proposition:      Scheduling, professional delivery, support Critical Success Factors/Core competencies:     Software expertise, Community relationship,    Hire core developers, (Dual­)Licensing   »symbiosis« !? Types of Offerings: • Open up older versions • Consulting, support • Dual­licensing (closed and open) • Proprietary additions (»open core«)   
  • 9. B) Service Providers : Full serviceExamples: Distributors, Optaros Value proposition:       Technology     product/technology expertise   dependence Critical Success Factors/Core competencies:     leverage technical / integration knowledge    for service offering Types of Offerings: • »Everything« around product/technology • Product support in broadest sense   
  • 10. B) Service Providers : Specialized serviceExamples: Accenture, IBM, FOSS Group Value proposition:      business process expertise, IT­consulting Critical Success Factors/Core competencies:     leverage knowledge for FOSS offering Types of Offerings: • Support contracts (e.g. guaranteed reaction) Demand level? • Training (direct, e­learning) • General IT consulting or focus on FOSS   
  • 11. B) Service Providers : EventsExamples: openexpo.ch, LinuxTag, OSCON Value proposition:     Present »hot topics & trends«, knowledge Critical Success Factors/Core competencies:     Pick topics, event management Types of Offerings: • Platform for community       Who pays? • Information for customers • PR/Marketing channel for Service Providers   
  • 12. C) HardwareExamples: OLPC, openmoko, some Android phones, »Freedom Box« Value proposition:      »free/open hardware« Critical Success Factors/Core competencies:      community relationship, HW/SW combo Types of Offerings: • Hardware • Software sharing platform • Support   
  • 13. D) RetailExamples: O’Reilly, CNET, heise, (publisher, bookshops) Value proposition:     Specialized sales channel for products Critical Success Factors/Core competencies:     (Mass) market access, retail chain brand Types of Offerings: • Software packages • Books, Tutorials, Videos, etc. • Merchandise articles   
  • 14. FOSS­based business models • Absence of royalty fees still leaves options to earn money • Many experiments are ongoing... Check out our groups this year! #1 Offenes Cloud Computing #6 Freedom Box #7 diaspora – Freie Alternative zu Facebook? #15 Geld verdienen mit FOSS   
  • 15. Nach der Pause Unser Gast, Georg Greve, stellt ein reales FOSS Business vor: KoLab Systems AG

×