Web analytics

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Overview of web analytics, Google analytics and how it can help your digital business.

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Web analytics

  1. 1. <ul>digital BUSINESS </ul><ul>improve efficiency INCREASE PROFITS </ul><ul>Web Analytics </ul>
  2. 2. Website Intelligence: Analytics <ul><li>Web analytics provides valuable insight on your visitors
  3. 3. Make decisions based on actions by real people, rather than blind speculation
  4. 4. Track and measure results – fine tune your strategy, do more of what works, stop doing what doesn't work
  5. 5. Test different options to improve ROI </li></ul>
  6. 6. Analytics Options <ul><li>Start with Google Analytics – enterprise class analytics for free </li><ul><li>Easy set up
  7. 7. Comprehensive features
  8. 8. Intuitive web based interface </li></ul><li>Commercial enterprise class options include Coremetrics, WebTrends, Omniture etc.
  9. 9. Google “Web Analytics” for more options </li></ul>
  10. 10. What can Analytics tell me? <ul><li>How people find your site
  11. 11. How they navigate through it
  12. 12. How they become customers / convert
  13. 13. If they don't convert, where do you lose them?
  14. 14. How well your content is performing
  15. 15. Track conversion stats via AdWords and other advertising channels
  16. 16. ... and much, much more </li></ul>Google Analytics support resources: http://www.google.com/analytics/support.html

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