Your SlideShare is downloading. ×
Web analytics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Web analytics

387
views

Published on

Overview of web analytics, Google analytics and how it can help your digital business.

Overview of web analytics, Google analytics and how it can help your digital business.

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
387
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
      digital BUSINESS
      improve efficiency INCREASE PROFITS
      Web Analytics
  • 2. Website Intelligence: Analytics
    • Web analytics provides valuable insight on your visitors
    • 3. Make decisions based on actions by real people, rather than blind speculation
    • 4. Track and measure results – fine tune your strategy, do more of what works, stop doing what doesn't work
    • 5. Test different options to improve ROI
  • 6. Analytics Options
    • Start with Google Analytics – enterprise class analytics for free
      • Easy set up
      • 7. Comprehensive features
      • 8. Intuitive web based interface
    • Commercial enterprise class options include Coremetrics, WebTrends, Omniture etc.
    • 9. Google “Web Analytics” for more options
  • 10. What can Analytics tell me?
    • How people find your site
    • 11. How they navigate through it
    • 12. How they become customers / convert
    • 13. If they don't convert, where do you lose them?
    • 14. How well your content is performing
    • 15. Track conversion stats via AdWords and other advertising channels
    • 16. ... and much, much more
    Google Analytics support resources: http://www.google.com/analytics/support.html