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Social media

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Overview of social media, and why it's important for your digital business

Overview of social media, and why it's important for your digital business

Published in Business , Technology
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Transcript

  • 1.
      digital BUSINESS
      improve efficiency INCREASE PROFITS
    • Social Media
  • 2. Social Media People are talking... ... are you ready to join the conversation?
  • 3. What is Social Media “ Social media is the umbrella term for web based software and services that allow users to come together online and exchange, discuss, communicate and participate in any form of social interaction.” - Me, Understanding Digital Marketing
  • 4. What is Social Media
    • Social media is nothing new
      • Online social interaction pre-dates the web by some 20 years
      • 5. Always on broadband, mobile and web 2.0 technologies make it easy to share
    • Social media is naturally compelling
      • We're social creatures: we're hard-wired to interact with other people
    • Social media is nothing to be afraid of
  • 6. Why you need to get involved
    • Marketing has evolved
      • Broadcasting a message no longer works, this is a conversation, not a lecture
      • 7. People are talking anyway – better to be involved in the conversation
    • Online equivalent of word of mouth
      • Instead of sharing with 5 friends down the pub, people are sharing with 500, 5,000, 50,000. Are they saying good things about you?
  • 8. Why you need to get involved
    • Learn more about your customers
      • Find out what people like, don't like, want and need
      • 9. Use that knowledge to inform your marketing and deliver what they're looking for.
    • Build enduring, mutually beneficial relationships
      • Engaging with customers regularly helps build trust, improves your reputation and builds online advocacy around your brand.
  • 10. Types of social media
    • Social bookmarking: www.delicious.com
    • 11. Social submissions: www.digg.com
    • 12. Forums and groups: www.boards.ie
    • 13. Blogs: www.icecreamireland.com
    • 14. Media sharing: www.youtube.com
    • 15. Social Networks: www.facebook.com
    • 16. Microblogging: www.twitter.com
  • 17. The Social Media Rules of Engagement
    • Listen before you leap
    • 18. Draw on what you already know
    • 19. Be open, honest and engaging
    • 20. Be relevant, interesting, entertaining
    • 21. Add value, don't just push your message
    • 22. Respect rules – written or otherwise
    • 23. Respect people
  • 24. Adding A Social Element to your own site
    • Feeds from your social media accounts
    • 25. Blogs
    • 26. Support Forums
    • 27. Live Online Support
    • 28. Reviews and ratings ( www.amazon.co.uk )
    • 29. Social applications ( www.ideastorm.com )
    • 30. ... use your imagination, and engage!