Digital marketing strategy


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Taking a strategic approach to your digital marketing will pay real dividends for your online business.

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  • Huge and still rapidly expanding market. Statistics sometimes mask the significance Not just about volume, also about changing consumer expectations and behaviour. Two way street – conversation, not a lecture.
  • Digital marketing strategy

    1. 1. <ul>digital BUSINESS </ul><ul>improve efficiency INCREASE PROFITS </ul><ul>Digital Marketing Strategy </ul>
    2. 2. Digital Marketing THE PRIME DIRECTIVE Digital marketing is about PEOPLE not TECHNOLOGY ! Technology is just the bit in the middle that helps us communicate more effectively
    3. 3. Why Digital Marketing? More than 2 billion people with internet access <ul><ul><li>USA 78%, Europe 58% </li><ul><li>Ireland: 65%, UK: 82%, Scandinavia 90+% </li></ul><li>The internet is: </li><ul><li>Changing how people look for, research and buy products and services.
    4. 4. Changing the way people interact with businesses and brands.
    5. 5. Changing your customers' expectations of you </li></ul><li>Make more efficient use of your marketing € </li></ul></ul>Useful link:
    6. 6. Do I need a digital marketing strategy? The key questions: <ul>1. Are your customers / prospects online, or are they going to be? 2. See question 1 </ul><ul><li>Consumers are spending more time online, and increasingly expect the businesses they buy from to be there too! </li></ul>
    7. 7. Defining your digital marketing strategy <ul><li>Know your business </li><ul><li>Is your business ready for digital marketing
    8. 8. Remove internal road-blocks </li></ul><li>Know your competition </li><ul><li>What are they doing well (emulate them)
    9. 9. What are they doing badly (learn from them)
    10. 10. What aren't they doing at all (seize the opportunity) </li></ul></ul>
    11. 11. Defining your digital marketing strategy <ul><li>Know your customers </li><ul><li>Who are they, and what do they want from you?
    12. 12. Are you servicing the same customer base online?
    13. 13. How do they use digital technology? </li></ul><li>Know what you're trying to achieve </li><ul><li>If you don't know where you want to go, there's a good chance you'll never get there.
    14. 14. Set clear, measurable, achievable goals. </li></ul></ul>
    15. 15. Meet Consumer 2.0 <ul><li>Same people – it's the medium that's changed
    16. 16. Impatient information junkies: they want it all, and they want it now
    17. 17. They're in control: play on their terms or you'll lose them before you start
    18. 18. They're fickle: if your value proposition doesn't stack up, they'll go elsewhere </li></ul>