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Creating your website

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Your website is the hub of your digital world -- it's where your digital business really happens. Here's what you need to know when setting up / redesigning your website.

Your website is the hub of your digital world -- it's where your digital business really happens. Here's what you need to know when setting up / redesigning your website.

Published in: Technology, Business

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Transcript

  • 1.
      digital BUSINESS
      improve efficiency INCREASE PROFITS
      Creating Your Website
  • 2. Your Window to the Digital World
    • Your website is your most valuable piece of digital real estate
    • 3. It is the only place online where you are in control
    • 4. Think of it as a “conversion engine” for the traffic you drive to it
    • 5. Your website turns visitors into leads / customers
  • 6. What's in a name? Choosing the right domain
    • Domain names are cheap – but the right one could prove priceless
    • 7. Think memorable, descriptive... and relevant
    • 8. If you target a local audience think of registering a country specific TLD (Top Level Domain)
    • 9. You can easily buy multiple domains and redirect them to your primary domain.
    Useful links: www.mydomain.com , www.letshost.ie , www.blacknight.com
  • 10. Hosting: where your website lives
    • Hosting = space on a computer permanently connected to the internet
    • 11. Shared Hosting, VPS, Dedicated Server, or Co-location? What about “Cloud” Hosting?
    • 12. Choosing the right host
      • Location, reliability, reputation, support
      • 13. What's the “buzz” online, what are people saying about them?
      • 14. Ask for recommendations
    Useful links: www.letshost.ie , www.blacknight.com
  • 15. Planning your website
    • Who is your website really for?
    • 16. Usability: make your visitors' lives easier.
    • 17. Accessibility and Web Standards W3C
    • 18. Words matter the most – pretty pictures still come second
    • 19. Search engines are your market research friends: look up your competition
    Useful links: www.usability.gov , www.useit.com , www.w3c.org
  • 20. Content: the workhorse of your online business
    • Use keyword research to inform content decisions (base decisions on data not speculation)
    • 21. Arrange related content into clearly defined themes
    • 22. Grab attention, use compelling, engaging language
    • 23. Inverted pyramid – most important elements first, drill down to supporting detail
    • 24. Structure for “scan-ability”, use headings and bullets to break up text
  • 25. Website Design
    • Focus on usability – help visitors achieve their goals
    • 26. If you're not a designer, bring in a professional
    • 27. Form follows function: don't let design impact usability
    • 28. Save some budget for your content: words matter more than looks on the web
  • 29. Choosing a Web Designer
    • Check the designer's website
    • 30. Check reference sites from their portfolio
    • 31. Contact reference clients and ask about their experience
    • 32. Do the sites they design perform well in search?
    • 33. Do their sites comply with W3C web standards?