Creating your website


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Your website is the hub of your digital world -- it's where your digital business really happens. Here's what you need to know when setting up / redesigning your website.

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Creating your website

  1. 1. <ul>digital BUSINESS </ul><ul>improve efficiency INCREASE PROFITS </ul><ul>Creating Your Website </ul>
  2. 2. Your Window to the Digital World <ul><li>Your website is your most valuable piece of digital real estate
  3. 3. It is the only place online where you are in control
  4. 4. Think of it as a “conversion engine” for the traffic you drive to it
  5. 5. Your website turns visitors into leads / customers </li></ul>
  6. 6. What's in a name? Choosing the right domain <ul><li>Domain names are cheap – but the right one could prove priceless
  7. 7. Think memorable, descriptive... and relevant
  8. 8. If you target a local audience think of registering a country specific TLD (Top Level Domain)
  9. 9. You can easily buy multiple domains and redirect them to your primary domain. </li></ul>Useful links: , ,
  10. 10. Hosting: where your website lives <ul><li>Hosting = space on a computer permanently connected to the internet
  11. 11. Shared Hosting, VPS, Dedicated Server, or Co-location? What about “Cloud” Hosting?
  12. 12. Choosing the right host </li><ul><li>Location, reliability, reputation, support
  13. 13. What's the “buzz” online, what are people saying about them?
  14. 14. Ask for recommendations </li></ul></ul>Useful links: ,
  15. 15. Planning your website <ul><li>Who is your website really for?
  16. 16. Usability: make your visitors' lives easier.
  17. 17. Accessibility and Web Standards W3C
  18. 18. Words matter the most – pretty pictures still come second
  19. 19. Search engines are your market research friends: look up your competition </li></ul>Useful links: , ,
  20. 20. Content: the workhorse of your online business <ul><li>Use keyword research to inform content decisions (base decisions on data not speculation)
  21. 21. Arrange related content into clearly defined themes
  22. 22. Grab attention, use compelling, engaging language
  23. 23. Inverted pyramid – most important elements first, drill down to supporting detail
  24. 24. Structure for “scan-ability”, use headings and bullets to break up text </li></ul>
  25. 25. Website Design <ul><li>Focus on usability – help visitors achieve their goals
  26. 26. If you're not a designer, bring in a professional
  27. 27. Form follows function: don't let design impact usability
  28. 28. Save some budget for your content: words matter more than looks on the web </li></ul>
  29. 29. Choosing a Web Designer <ul><li>Check the designer's website
  30. 30. Check reference sites from their portfolio
  31. 31. Contact reference clients and ask about their experience
  32. 32. Do the sites they design perform well in search?
  33. 33. Do their sites comply with W3C web standards? </li></ul>