Social Media and Internal Collaboration

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In this episode you can see the second part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009.

Part 1: The Need for Innovation in Pharma
Part 2: Social Media and Internal Collaboration
Part 3: Best Practices Using Web 2.0 and Internal Collaboration

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Social Media and Internal Collaboration

  1. 1. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background
  2. 2. Social Media & Collabora&on | background 2 eality heck
  3. 3. Social Media & Collabora&on | background 2 E‐mail is overtaking our life 25 bln ta  d da 20 bln il an ‐ma  to  ny e ted &ma lly 15pa bln Com is es on  nua & % an duc pro blnwing 25 10  gro be 5 bln 1998 0 bln 2000 2002 2004 2006 L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007
  4. 4. Social Media & Collabora&on | background 2 E‐mail is overtaking our life 25 bln ta  d da 20 bln il an ‐ma  to  ny e ted &ma lly 15pa bln Com is es on  nua & % an duc pro blnwing 25 10  gro be 5 bln 1998 0 bln 2000 2002 2004 2006 2007 2008 2009 2010 L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007
  5. 5. Social Media & Collabora&on | background 2 ical  echn    of t unt ling o oub  am  is d The &on rma year nfo i ery  ev  to  cted redi t is p 2 hours 10 i y 20 ry 7 B  eve uble do
  6. 6. Social Media & Collabora&on | background 2 ome At h
  7. 7. Social Media & Collabora&on | background 2 ork At w
  8. 8. Social Media & Collabora&on | background 2 ome At h
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  11. 11. Social Media & Collabora&on | background 2
  12. 12. Social Media & Collabora&on | technologies 2 n up  w as gro uch as  h  who  ology s n  perso l techn rnet,  A ta te h digi ers, the In MP3 wit mput ones and  digital na&ve co ile ph mob Year .. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 Age .. 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 digital immigrant
  13. 13. Social Media & Collabora&on | background 2 www.flickr.com/photos/mareen/200274022/
  14. 14. Social Media & Collabora&on | background 2 “E‐mail is for dull business.  With friends I use Facebook. “ Digital Na)ve on the ques)on how they  communicate www.flickr.com/photos/mareen/200274022/
  15. 15. Social Media & Collabora&on | background 2
  16. 16. Social Media & Collabora&on | background 2 Enterprise 1.0 Hierarchy Flat Need to know Transparency Control Let go Long Pme to market Short Pme to market Propriety standards Open standards Corporate mask AuthenPcity Web 1.0 technologies Web 2.0 technologies h6p://enterprise2tools.com
  17. 17. Social Media & Collabora&on | background 2 Use of web 2.0 (social) technologies  You are not alone 70 52,5 35 17,5 0 58 70 Web services 34 Blogs 21 33 RSS 24 32 Wikis 24 29 Podcasts 23 Social networking 28 27 Peer‐to‐peer 18 37 10 Mash‐ups 11 2008 2007 Building the Web 2.0 Enterprise - McKinsey Global Survey 2008
  18. 18. Social Media & Collabora&on | background 2 “ The principle doctrines of Web 2.0 are that                                               soYware and content  the Web is the plaXorm,                                              and that people  are delivered as services, “ parPcipate Butler Group “Enterprise Web 2.0” study 2008
  19. 19. Social Media & Collabora&on | background 2
  20. 20. Social Media & Collabora&on | background 2
  21. 21. Social Media & Collabora&on | background 2

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