1 Innova&on | why needed?
2 Social Media & Collabora&on | background

Social Media & Collabora&on | background
2
eality
heck

Social Media & Collabora&on | background
2
E‐mail is overtaking our life
25 bln
ta
d da
20 bln
il an
‐ma to
ny e ted
&ma lly
15pa
bln
Com is es
on nua
& % an
duc
pro blnwing 25
10
gro
be 5 bln
1998
0 bln
2000 2002
2004
2006
L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007

Social Media & Collabora&on | background
2
E‐mail is overtaking our life
25 bln
ta
d da
20 bln
il an
‐ma to
ny e ted
&ma lly
15pa
bln
Com is es
on nua
& % an
duc
pro blnwing 25
10
gro
be 5 bln
1998
0 bln
2000 2002
2004
2006
2007
2008
2009
2010
L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007

Social Media & Collabora&on | background
2
ical
echn
of t
unt ling
o oub
am is d
The &on
rma year
nfo
i ery
ev
to
cted
redi
t is p 2 hours
10 i
y 20 ry 7
B eve
uble
do

Social Media & Collabora&on | background
2
ome
At h

Social Media & Collabora&on | background
2
ork
At w

Social Media & Collabora&on | background
2
ome
At h

Social Media & Collabora&on | background
2
ork
At w

Social Media & Collabora&on | background
2
ome
At h ork
At w

Social Media & Collabora&on | background
2

Social Media & Collabora&on | technologies
2
n up
w
as gro uch as
h
who ology s
n
perso l techn rnet,
A ta te
h digi ers, the In MP3
wit
mput ones and
digital na&ve co
ile ph
mob
Year .. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98
Age .. 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11
digital immigrant

Social Media & Collabora&on | background
2
www.flickr.com/photos/mareen/200274022/

Social Media & Collabora&on | background
2
“E‐mail is for dull business.
With friends I use Facebook.
“
Digital Na)ve on the ques)on how they
communicate
www.flickr.com/photos/mareen/200274022/

Social Media & Collabora&on | background
2

Social Media & Collabora&on | background
2
Enterprise 1.0
Hierarchy Flat
Need to know Transparency
Control Let go
Long Pme to market Short Pme to market
Propriety standards Open standards
Corporate mask AuthenPcity
Web 1.0 technologies Web 2.0 technologies
h6p://enterprise2tools.com

Social Media & Collabora&on | background
2
Use of web 2.0 (social) technologies
You are not alone
70
52,5
35
17,5
0 58
70
Web services
34
Blogs 21
33
RSS 24
32
Wikis
24
29
Podcasts
23
Social networking 28
27
Peer‐to‐peer 18
37
10
Mash‐ups
11
2008 2007
Building the Web 2.0 Enterprise - McKinsey Global Survey 2008

Social Media & Collabora&on | background
2
“
The principle doctrines of Web 2.0 are that
soYware and content
the Web is the plaXorm,
and that people
are delivered as services,
“
parPcipate
Butler Group “Enterprise Web 2.0” study 2008

Social Media & Collabora&on | background
2

Social Media & Collabora&on | background
2

Social Media & Collabora&on | background
2