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Best Practices using internal social media

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  • + Mike41148 Mike41148 3 months ago
    Excellent Visualization that was applied in this pitch and lots of practical, clear and own-to-earth insights and tips.....
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Best Practices using internal social media - Presentation Transcript

  1. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces
  2. How we did it | Best prac6ces 3 Main Challenges          ...and what we did to tackle them Design a strategy around it No structured approach to innova6on | Product Plus, Total Solu&on Li>le influence on product innova6on  | Start using new tools. Slowly  The rise of Enterprise 2.0 | Experiment for in/external use New (online) technologies | Podcas&ng, blogging A lot of communica6on |
  3. How we did it | Best prac6ces 3 step one Establish a Core Innova&on Team
  4. New Media  Innova&on Manager Specialist Innova&on  Innova&on Leader  Manager (General Manager)
  5. How we did it | Best prac6ces 3 Objec&ves Innova&on Team Anchor Value Adding Incubator
  6. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Create transparent  Innova&on  innova&on plaNorm culture Collect ideas  Agenda and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  7. How we did it | Best prac6ces 3
  8. How we did it | Best prac6ces 3 Fuzzy Front End Ideas Idea Funnel Idea Selec&on Criteria Projects Stage Gate Process Launch Post Launch
  9. How we did it | Best prac6ces 3 Obstacles to Innova&on No scalable way to capture ideas “ How do I involve more people in the  “ innova6on process? Difficult to priori&ze ideas “ Ideas locked in silos “ How do I ensure that ideas are not  How do I get my employees to  “ priori6zed in a vacuum? “ collaborate and share ideas? Courtesy of Salesforce.com
  10. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Create transparent  innova&on plaNorm culture Collect ideas  and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  11. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Social Media Tools Create transparent  innova&on plaNorm culture Collect ideas  and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  12. How we did it | Best prac6ces 3 step two Communicate using Social Media
  13. How we did it | Best prac6ces 3 Podcast Blog Wiki
  14. How we did it | Best prac6ces 3 Podcast Organisa&on Determines subject and  persons Podcast Execu&ve Team Host + technician ‘On the road’ Core Team The ‘Chosen Ones’ Interviewees
  15. How we did it | Best prac6ces 3 Subjects Compe&&on How do your  New R&D  Human interest colleagues  projects live? Connec&on  Core Message local/ Gossip,  interna&onal i.e. brand, strategy,  strange  new product  stories development Objec&ve seZng Music Sales updates Q&A
  16. How we did it | Best prac6ces 3 Communica&on ways
  17. How we did it | Best prac6ces 3 The ul&mate engagement tool
  18. How we did it | Best prac6ces 3 Format Frequency Audio podcast Weekly Video podcast Monthly Special Edi&on video On request Delivered on employees’ iPod at home  through a secured service
  19. How we did it | Best prac6ces 3 65 episodes > 30 hours company informa&on 100% subscribers 70% listens/views at home
  20. How we did it | Best prac6ces 3 The podcast gives me more insight  into the company strategy... 7% 3% 90% Agree Disagree No opinion 86% response rate
  21. How we did it | Best prac6ces 3
  22. How we did it | Best prac6ces 3 Went live on 23.10.08 75 posts 129 comments
  23. How we did it | Best prac6ces 3 internal external
  24. How we did it | Best prac6ces 3 internal external
  25. How we did it | Best prac6ces 3 step three Create one plaNorm for all services
  26. How we did it | Best prac6ces 3
  27. How we did it | Best prac6ces 3
  28. How we did it | Best prac6ces 3 Innovare is based on Cloud Compu&ng Cloud what...? www.gogrid.com
  29. How we did it | Best prac6ces 3
  30. How we did it | Best prac6ces 3 Embed in  organiza&on Phase 4 Interna&onal  rollout Phase 3 Local  •Best Prac6ce selec6on •Added func6onali6es Implementa&on Phase 2 • Conceptual  Final choice vendor Development•Finetuning •Branding Phase 1 •Training Vendor  •Rapid Prototyping Selec&on •SuperUsers # par&cipants •Func6onal Design •Desk, Field Research •Using criteria Time
  31. How we did it | Best prac6ces 3 Vendor Selec&on Criteria Transparent Secure Focus on collabora6on Flexible and open Cost‐effec6ve User friendly Project Management Support level Integra6on exis6ng tools
  32. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces 4 Tips & Tricks
  33. Tips & Tricks 4 Buy in from the top Find your evangalists Communicate reason for new channels Be persistent Show small successes Be authen6c, don’t cheat Involve IT ‐ at a certain moment Get help
  34. Which marke&ng budget line will your  company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media  Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
  35. Which marke&ng budget line will your  company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media  Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
  36. Conclusion ers at e w  th st Te
  37. Erik van der Zijden erik.vanderzijden@sp.intervet.com +31 6 109 301 40 LinkedIn: www.linkedin.com/in/erikvanderzijden

+ DigiRedo DigiRedo , 6 months ago

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