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OPRM
        Process & Techniques




DIGIQOM Centre of Excellence
Elements of OPRM


           Online Perception and Reputation is a sustained effort to ensure the
           presence of ...
BRAND




DIGIQOM Centre of Excellence
Making Google Work for You




   DIGIQOM Centre of Excellence
The world of web 1.0

                   SEO was the KING


        Welcome to World 3.0
         Off Page Optimization us...
OFF PAGE OPTIMIZATION
                             =
                    CONTENT SUBMISSION
                             +...
1.Press Release writing and distribution


With e-PR practices you can take your
regular press releases and optimize them ...
After ePR

Go Newslogging - Create Thematic Blogs


Tools like Wordpress, Blogger, PB Wiki can be used to create thematic
...
DIGIQOM Centre of Excellence
WHAT NEXT?

               Social Media MASH UP!



  DIGIQOM Centre of Excellence
News links directories

New links directories are an example of user generated content.
They carry authority on the web an...
DIGIQOM Centre of Excellence
Taking offline content online




  DIGIQOM Centre of Excellence
Now submitting your content is 3 steps
    away.

    STEP1: Provide the link of your content




DIGIQOM Centre of Excell...
STEP2: Submit the story, place it under appropriate
     categories/groups.
     Add some tags.




DIGIQOM Centre of Exce...
STEP3:Edit the changes in your story, if you want.
                     or
           Comment on your article.




DIGIQOM...
There you are- with your
                 story…




DIGIQOM Centre of Excellence
Way Forward


                             MRO
Monitor – Designate an executive to monitor, moderate and drive positive
di...
DIGIQOM Centre of Excellence
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ePR & ORM Process

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Transcript of "ePR & ORM Process"

  1. 1. OPRM Process & Techniques DIGIQOM Centre of Excellence
  2. 2. Elements of OPRM Online Perception and Reputation is a sustained effort to ensure the presence of positive and updated information of an individual or an organization on the web. OPRM Perception Building E-PR Content Optimizing (Blogs/wikis+Content (Link Building) (SEO) Summary) DIGIQOM Centre of Excellence
  3. 3. BRAND DIGIQOM Centre of Excellence
  4. 4. Making Google Work for You DIGIQOM Centre of Excellence
  5. 5. The world of web 1.0 SEO was the KING Welcome to World 3.0 Off Page Optimization using social tools helps you POSITION & PROTECT YOUR BRAND DIGIQOM Centre of Excellence
  6. 6. OFF PAGE OPTIMIZATION = CONTENT SUBMISSION + CONTENT DISTRIBUTION STEP 1 - ePR STEP 2 - Thematic Blogs STEP 3 - News Directories STEP 4 - Social Bookmarks DIGIQOM Centre of Excellence
  7. 7. 1.Press Release writing and distribution With e-PR practices you can take your regular press releases and optimize them for the web DIGIQOM Centre of Excellence
  8. 8. After ePR Go Newslogging - Create Thematic Blogs Tools like Wordpress, Blogger, PB Wiki can be used to create thematic Blogs and submit unique content such as 1. Innovations in Broadband Services 2. Going Green with Technology 3. Beauty and beyond DIGIQOM Centre of Excellence
  9. 9. DIGIQOM Centre of Excellence
  10. 10. WHAT NEXT? Social Media MASH UP! DIGIQOM Centre of Excellence
  11. 11. News links directories New links directories are an example of user generated content. They carry authority on the web and act as online news resource centre. Submitting original links of news articles in various news directories helps bring forth the current news in the organic Google searches. DIGIQOM Centre of Excellence
  12. 12. DIGIQOM Centre of Excellence
  13. 13. Taking offline content online DIGIQOM Centre of Excellence
  14. 14. Now submitting your content is 3 steps away. STEP1: Provide the link of your content DIGIQOM Centre of Excellence
  15. 15. STEP2: Submit the story, place it under appropriate categories/groups. Add some tags. DIGIQOM Centre of Excellence
  16. 16. STEP3:Edit the changes in your story, if you want. or Comment on your article. DIGIQOM Centre of Excellence
  17. 17. There you are- with your story… DIGIQOM Centre of Excellence
  18. 18. Way Forward MRO Monitor – Designate an executive to monitor, moderate and drive positive discussions. Respond – Respond to any product or support issues that arise from communities and take the lead in responding with action plans to any negative sentiments that develop. Optimize – Proactively optimize corporate reputation online over time by exploiting the positive aspects of your brand. DIGIQOM Centre of Excellence
  19. 19. DIGIQOM Centre of Excellence
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