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American Express eZeClick: Influencer Engagement
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American Express eZeClick: Influencer Engagement

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Integrated engagement with top bloggers in the field of travel, technology, finance, and lifestyle around the launch of American Express eZeClick.

Integrated engagement with top bloggers in the field of travel, technology, finance, and lifestyle around the launch of American Express eZeClick.

Published in: Economy & Finance, Technology

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  • 1. EZECLICK INFLUENCER ENGAGEMENT - REPORT
  • 2. MEETUP
  • 3. BLOGGERS  5 bloggers were CHOSEN basis popularity/ reputation/social influence  Leading influencers from the field of lifestyle, finance, travel, technology, and automobile
  • 4. PHOTOS
  • 5. PHOTOS
  • 6. ENGAGEMENT: EXPERIENTIAL ADVOCACY  Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.  The bloggers used the card to shop online for the entire week, and shared their experiences- online.  Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create excitement among their online audience.  Five winners will get ₹1Kpre-loaded American Express Card each.  At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as gratification.
  • 7. REACH
  • 8. ABHISHEK BHATNAGAR  Technology Blogger  Runs a network of five technology blogs  Article:  http://www.technixupdate.com/american-express- ezeclick-make-life-easy-to-pay-online-without- remembering-credit-card-details/  3.3K Twitter Followers  3.8K YouTube Subscribers  18000+ email subscribers  4000+ daily visitors
  • 9. ABHISHEK BHATNAGAR  Contest:  http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shopping-every-day/  Five days, five questions. One winner selected each day.  Questions:  Wheh was the first online shopping system launched on internet ?  What is the name of the first electronic digital computing device ?  What was the name of Google Adsense before it became google adsense ?  What were the 3 names first android phone sold in several countries ?  What are the first 3 phones launched by Nokia ?
  • 10. ABHISHEK BHATNAGAR
  • 11. ROHIT KHURANA  Technology & Automobile Blogger  6K Facebook Fans  Article:  http://www.intellectdigest.in/american-express-eze-click- review-1551/  Contest:  http://www.intellectdigest.in/review-smartphone-contest- 1736/  ~10K YouTube Subscribers  ~10K RSS Subscribers  24,000 pageviews per month
  • 12. ROHIT KHURANA  Contest:  http://www.intellectdigest.in/review-smartphone-contest-1736/  Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance and value for money factor.  Five selected reviewers are announced as winners.
  • 13. ROHIT KHURANA
  • 14. NEETU SEHGAL  Finance Blogger  Founder-Editor, FinGyan  Article:  http://www.fingyan.com/how-to-register-and-use-ezeclick/#  Contest:  http://www.fingyan.com/share-your-tax-saving-tips-and- win-gift-vouchers-worth-rs-5000/  ~1000 RSS Subscribers  15,000 pageviews per month
  • 15. NEETU SEHGAL  Contest:  http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/  Send tax saving tips and strategies over email.  Five selected tippers are announced as winners.
  • 16. NEETU SEHGAL
  • 17. ABHISHEK BAXI  Technology Writer for Indian and international online & print publications  Influencer for technology and lifestyle brands  Article:  http://www.zdnet.com/in/amex-launches-virtual-wallet-for- online-buyers-in-india-7000011724/  4.3K Twitter Followers  ZDNet is one of the top 1500 websites globally  23 million monthly readers
  • 18. ABHISHEK BAXI  Contest:  http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile  Share thoughts on online and mobile payments in India  Five selected comments and insights declared as winners.
  • 19. ABHISHEK BAXI
  • 20. SOCIAL MEDIA BUZZ
  • 21. OUTCOME  Sentiment: 100% Positive  All bloggers posted positive reviews and tutorials  No issues while use; no rants in the posts.  Blog Contests:  Positive engagement with online influencers  Popular bloggers and social influencers took part in the contests  The contest drove awareness about eZeClick experience