Richard Pipe 2

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Richard Pipe 2

  1. 1. The Promise The Promise; The Pain; The Payback RICHARD PIPE www.infogridpacific.com
  2. 2. Nobody actually wants XML The Pain  We want lower production costs  We want more formats - sometime  We need more business options  Intelligent content is nice  We want to survive
  3. 3. The Promised Benefits of XML The Promise  Lower cost of content ownership  Content Reuse  Content Objects (Chunking / Segmenting)  Format production  Content markup
  4. 4. The tangible Benefits of XML The Promise  Print output  eBooks  Content Objects  Online strategies  Mobile strategies  Business Readiness
  5. 5. XML: A Quick History DocBook SGML The Promise XML 1.0 TE Lite DITA 10 Feb 98 1986 SGML HTML 2.0 XHTML 1.1 ISO Standard 1995 31 May 2001 NOW 60s 70s 80s 90s 00s TeX Donald Knuth SGML HTML 1.0 XHTML 1.0 ePub conceived 26 Jan 2000 Mobipocket The Proprietary Years The Open Years
  6. 6. The legacy luggage! The Promise  DocBook  TEI – Text Encoding Initiative  Custom “house” SGML to XML
  7. 7. The Pain
  8. 8. XML can be enjoyable The Promise
  9. 9. XML is a TOOL The Promise
  10. 10. Use the newest tools The Promise  XHTML  CSS 2.1 – CSS 3.0 XHTML  XSLT/FO - carefully  XSL  Python CSS XSL Module s  Javascript
  11. 11. XML vs. XHTML The Promise  XHTML is XML – totally  ePub is XHTML  Online content is inevitably XHTML  Why do things twice?
  12. 12. XHTML Benefits The Promise  Standards Controlled  Easy to work with  Lots of tools  Lowers the technology costs  Lowers the “expert” costs  Delivers the goods from Novel to Textbook
  13. 13. What is a book General Structural Perspective The Pain  Galley punctuated by...  Titles & Headers  Text blocks  Lists  Images & tables  Special List structures  Generated Content  Links & references
  14. 14. A quick comparison Content Perspective The Pain XML Approach XHTML Approach <recipe subject=“snacks”> <div class= “block recipe snacks”> <instructions> Do it this way.</instructions> <p class= “instructions”> Do it this way.</p> <ingredients> <div class=“ingredients”> <ingredient>Bread</ingredient> <p>Bread</p> <ingredient>Butter</ingredient> <p>Butter</p> <ingredient>Jam</ingredient> <p>Jam</p> </ingredients> </div> <cooking-time>5mins</cooking-time> <p class=“cooking-time”>5mins</p> </recipe> </div>
  15. 15. Change Management Current Workflow & XML First The Pain
  16. 16. Change Management Required Workflow The Pain
  17. 17. The Payoff
  18. 18. SUMMARY Which XML (XHTML) The Payoff  The system that gives everything now  Including things you don't want  Including things you think you will never need  It must work out of the box  It must be relatively painless
  19. 19. The Questions The Promise  Is your solution based on open standards  Will it do all I need today... and more  What XML strategy do you recommend  Show me the ROI calculations  What are the ownership costs  What is the cost of change
  20. 20. The Payoff Thank You

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