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FORMATS DEVICES CHANNELS

Digital Publishing Distribution
Formats
Devices
Channels
DRM
FORMATS DEVICES CHANNELS

A Little History 1999 - 2004
 20,000 books (Taylor & Francis)
 Text books
 Travel guides
 Multiple languages
 5 e-book formats
 3 POD Formats
 3 DRM systems
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Formats
 Print on demand for Lightning Source and Anthony Rowe
 MS Reader
 Palm Reader
 Adobe eReader – retypeset the books on a pagebreak basis
 Mobipocket
 Gemstar - Rocket Book and Softbook
 Online – NetLibrary, Baker and Taylor, InformIT,
Books 24x7
 e-Subscribe, e-Print, e-Compile
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Technology
 Production technology
 eBookstores
 Downloadable DRM Reader
 Digital Asset Management
 Distribution Systems
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Formats

Formats that matter
 e-book
 PRC/AZW – a.k.a. Mobipocket
 e-pub
 Other
 PDF
 Book Preview
 Online
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Mobipocket
aka
Kindle
FORMATS DEVICES CHANNELS

EPUB
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E-book format summary
 Don't
 Don't even think about any format except e-pub
 Don't ever think about any proprietary format
 Don't ever think about legacy formats
 Do
 Think e-pub
 Think Online
 Consider PDF if applicable
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PDF
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The new “non” format
 Online book preview tool
 Google
 ScribD
 Many others
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Online Content
 Reusable Content
 Content Objects
 Customized content
 High value subscription content
 Supplementary and value addition
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Print on Demand
 Supporting the long tail
 New print strategies
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Devices

E-book Devices
 Just expect more, and more, and more of them
Android, Symbian, iPhone, MS Mobile
le

il a b
v a
s A
ur e
P ict
N o
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Devices & Presentation
 Design for the format
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Don't production compensate
for devices or reader applications
 They all suck
 Most are only good for novels
 Don't believe the brochure pictures
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Devices – Predictions - Challenges
 Books are becoming the less preferred way to
do everything
 e-books are a generation transition tool
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Channels

Amazon
Channel Distribution
 The list is endless and  DAM/DAD services
growing  Ingram
 Amazon (regional)  Libre Digital
 Barnes & Noble  North Plains
 Content Reserve (Overdrive)  Value Chain International
 eBook stores
 Google search file:///D:/____NZ%20Presentation/Images/Distribution/powellsbooks_logo.gif
 Net Library file:///D:/____NZ%20Presentation/Images/Distribution/waterstones_logo.gif
 Baker & Taylor
file:///D:/____NZ%20Presentation/Images/Distribution/booksamillion_logo.png
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NZ Distribution
 Bookshops
 Online Retailers
 Specialty Web services (e-content)
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Your Own Bookstore
 Sell eBooks direct
 and through retail partners
 Add promotional tools
 Preview Inside
 Author sites
 Book related events
 Reviews
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Define the Spine at Runtime
 Custom content strategies
 No real channels out there at present – you will
have to do your own thing
 User assembled content
 Value added content
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DRM

Digital Rights Management
 for ePub – ADEPT
 Overdrive for service provision to
blackwells
 Mobipocket
 Social DRM (Watermarking)
 Sealed DRM
 No DRM
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Summary

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Conclusion
 Formats are straight forward
 Devices are an ongoing mad-house
 Distribution channels are noisy & difficult
 DRM is available, and robust enough
 New DRM models probably need trying
 The problems have been solved. It's about
implementation
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Thank
You