0
01001101
                                      10110010
D IG IT A L                           10111101
                   ...
Digital Publishing Distribution

               Formats
               Devices
               Channels
                DRM...
A Little History 1999 - 2004

   20,000 books (Taylor & Francis)
   Text books
   Travel guides
   Multiple languages
...
Formats

     Print on demand for Lightning Source and Anthony Rowe
     MS Reader
     Palm Reader
     Adobe eReader...
Technology

   Production technology
   eBookstores
   Downloadable DRM Reader
   Digital Asset Management
   Distrib...
Formats
Formats that matter

   e-book
       PRC/AZW – a.k.a. Mobipocket
       e-pub
   Other
       PDF
       Book Previ...
Mobipocket
          aka


       Kindle
FORMATS DEVICES CHANNELS
EPUB

FORMATS DEVICES CHANNELS
FORMATS DEVICES CHANNELS
E-book format summary

   Don't
       Don't even think about any format except e-pub
       Don't ever think about any...
PDF



FORMATS DEVICES CHANNELS
The new “non” format

   Online book preview tool
   Google
   ScribD
   Many others




FORMATS DEVICES CHANNELS
Online Content

   Reusable Content
   Content Objects
   Customized content
   High value subscription content
   Su...
Print on Demand

   Supporting the long tail
   New print strategies




FORMATS DEVICES CHANNELS
Devices
E-book Devices

   Just expect more, and more, and more of them
    Android, Symbian, iPhone, MS Mobile
                 ...
Devices & Presentation

   Design for the format




FORMATS DEVICES CHANNELS
Don't production compensate
for devices or reader applications
   They all suck
   Most are only good for novels
   Don...
Devices – Predictions - Challenges

   Books are becoming the less preferred way to
    do everything
   e-books are a g...
Channels
Amazon

Channel Distribution
   The list is endless and          DAM/DAD services
    growing                          ...
FORMATS DEVICES CHANNELS
NZ Distribution

   Bookshops
   Online Retailers
   Specialty Web services (e-content)




FORMATS DEVICES CHANNELS
Your Own Bookstore

   Sell eBooks direct
       and through retail partners
   Add promotional tools
       Preview I...
Define the Spine at Runtime

   Custom content strategies
   No real channels out there at present – you will
    have t...
DRM
Digital Rights Management

   for ePub – ADEPT
   Overdrive for service provision to
    blackwells
   Mobipocket
   S...
Summary
FORMATS DEVICES CHANNELS
Conclusion

   Formats are straight forward
   Devices are an ongoing mad-house
   Distribution channels are noisy & di...
Thank
 You
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Richard Pipe

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Transcript of "Richard Pipe"

  1. 1. 01001101 10110010 D IG IT A L 10111101 01101010 IS T R IB U T IO N 01001101 10110010 Formats : Devices : Channels : DRM 10111101 01101010 01001101 RICHARD PIPE 10110010 10111101 www.infogridpacific.com 01101010 01001101 FORMATS DEVICES CHANNELS
  2. 2. Digital Publishing Distribution Formats Devices Channels DRM FORMATS DEVICES CHANNELS
  3. 3. A Little History 1999 - 2004  20,000 books (Taylor & Francis)  Text books  Travel guides  Multiple languages  5 e-book formats  3 POD Formats  3 DRM systems FORMATS DEVICES CHANNELS
  4. 4. Formats  Print on demand for Lightning Source and Anthony Rowe  MS Reader  Palm Reader  Adobe eReader – retypeset the books on a pagebreak basis  Mobipocket  Gemstar - Rocket Book and Softbook  Online – NetLibrary, Baker and Taylor, InformIT, Books 24x7  e-Subscribe, e-Print, e-Compile FORMATS DEVICES CHANNELS
  5. 5. Technology  Production technology  eBookstores  Downloadable DRM Reader  Digital Asset Management  Distribution Systems FORMATS DEVICES CHANNELS
  6. 6. Formats
  7. 7. Formats that matter  e-book  PRC/AZW – a.k.a. Mobipocket  e-pub  Other  PDF  Book Preview  Online FORMATS DEVICES CHANNELS
  8. 8. Mobipocket aka Kindle FORMATS DEVICES CHANNELS
  9. 9. EPUB FORMATS DEVICES CHANNELS
  10. 10. FORMATS DEVICES CHANNELS
  11. 11. E-book format summary  Don't  Don't even think about any format except e-pub  Don't ever think about any proprietary format  Don't ever think about legacy formats  Do  Think e-pub  Think Online  Consider PDF if applicable FORMATS DEVICES CHANNELS
  12. 12. PDF FORMATS DEVICES CHANNELS
  13. 13. The new “non” format  Online book preview tool  Google  ScribD  Many others FORMATS DEVICES CHANNELS
  14. 14. Online Content  Reusable Content  Content Objects  Customized content  High value subscription content  Supplementary and value addition FORMATS DEVICES CHANNELS
  15. 15. Print on Demand  Supporting the long tail  New print strategies FORMATS DEVICES CHANNELS
  16. 16. Devices
  17. 17. E-book Devices  Just expect more, and more, and more of them Android, Symbian, iPhone, MS Mobile le  il a b v a s A ur e P ict N o FORMATS DEVICES CHANNELS
  18. 18. Devices & Presentation  Design for the format FORMATS DEVICES CHANNELS
  19. 19. Don't production compensate for devices or reader applications  They all suck  Most are only good for novels  Don't believe the brochure pictures FORMATS DEVICES CHANNELS
  20. 20. Devices – Predictions - Challenges  Books are becoming the less preferred way to do everything  e-books are a generation transition tool FORMATS DEVICES CHANNELS
  21. 21. Channels
  22. 22. Amazon Channel Distribution  The list is endless and  DAM/DAD services growing  Ingram  Amazon (regional)  Libre Digital  Barnes & Noble  North Plains  Content Reserve (Overdrive)  Value Chain International  eBook stores  Google search file:///D:/____NZ%20Presentation/Images/Distribution/powellsbooks_logo.gif  Net Library file:///D:/____NZ%20Presentation/Images/Distribution/waterstones_logo.gif  Baker & Taylor file:///D:/____NZ%20Presentation/Images/Distribution/booksamillion_logo.png FORMATS DEVICES CHANNELS
  23. 23. FORMATS DEVICES CHANNELS
  24. 24. NZ Distribution  Bookshops  Online Retailers  Specialty Web services (e-content) FORMATS DEVICES CHANNELS
  25. 25. Your Own Bookstore  Sell eBooks direct  and through retail partners  Add promotional tools  Preview Inside  Author sites  Book related events  Reviews FORMATS DEVICES CHANNELS
  26. 26. Define the Spine at Runtime  Custom content strategies  No real channels out there at present – you will have to do your own thing  User assembled content  Value added content FORMATS DEVICES CHANNELS
  27. 27. DRM
  28. 28. Digital Rights Management  for ePub – ADEPT  Overdrive for service provision to blackwells  Mobipocket  Social DRM (Watermarking)  Sealed DRM  No DRM FORMATS DEVICES CHANNELS
  29. 29. Summary
  30. 30. FORMATS DEVICES CHANNELS
  31. 31. Conclusion  Formats are straight forward  Devices are an ongoing mad-house  Distribution channels are noisy & difficult  DRM is available, and robust enough  New DRM models probably need trying  The problems have been solved. It's about implementation FORMATS DEVICES CHANNELS
  32. 32. Thank You
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