Richard Pipe

01001101 10110010 D IG IT A L 10111101 01101010 IS T R IB U T IO N 01001101 10110010 Formats : Devices : Channels : DRM 10111101 01101010 01001101 RICHARD PIPE 10110010 10111101 www.infogridpacific.com 01101010 01001101 FORMATS DEVICES CHANNELS

Digital Publishing Distribution Formats Devices Channels DRM FORMATS DEVICES CHANNELS

A Little History 1999 - 2004  20,000 books (Taylor & Francis)  Text books  Travel guides  Multiple languages  5 e-book formats  3 POD Formats  3 DRM systems FORMATS DEVICES CHANNELS

Formats  Print on demand for Lightning Source and Anthony Rowe  MS Reader  Palm Reader  Adobe eReader – retypeset the books on a pagebreak basis  Mobipocket  Gemstar - Rocket Book and Softbook  Online – NetLibrary, Baker and Taylor, InformIT, Books 24x7  e-Subscribe, e-Print, e-Compile FORMATS DEVICES CHANNELS

Technology  Production technology  eBookstores  Downloadable DRM Reader  Digital Asset Management  Distribution Systems FORMATS DEVICES CHANNELS

Formats

Formats that matter  e-book  PRC/AZW – a.k.a. Mobipocket  e-pub  Other  PDF  Book Preview  Online FORMATS DEVICES CHANNELS

Mobipocket aka Kindle FORMATS DEVICES CHANNELS

EPUB FORMATS DEVICES CHANNELS

FORMATS DEVICES CHANNELS

E-book format summary  Don't  Don't even think about any format except e-pub  Don't ever think about any proprietary format  Don't ever think about legacy formats  Do  Think e-pub  Think Online  Consider PDF if applicable FORMATS DEVICES CHANNELS

PDF FORMATS DEVICES CHANNELS

The new “non” format  Online book preview tool  Google  ScribD  Many others FORMATS DEVICES CHANNELS

Online Content  Reusable Content  Content Objects  Customized content  High value subscription content  Supplementary and value addition FORMATS DEVICES CHANNELS

Print on Demand  Supporting the long tail  New print strategies FORMATS DEVICES CHANNELS

Devices

E-book Devices  Just expect more, and more, and more of them Android, Symbian, iPhone, MS Mobile le  il a b v a s A ur e P ict N o FORMATS DEVICES CHANNELS

Devices & Presentation  Design for the format FORMATS DEVICES CHANNELS

Don't production compensate for devices or reader applications  They all suck  Most are only good for novels  Don't believe the brochure pictures FORMATS DEVICES CHANNELS

Devices – Predictions - Challenges  Books are becoming the less preferred way to do everything  e-books are a generation transition tool FORMATS DEVICES CHANNELS

Channels

Amazon Channel Distribution  The list is endless and  DAM/DAD services growing  Ingram  Amazon (regional)  Libre Digital  Barnes & Noble  North Plains  Content Reserve (Overdrive)  Value Chain International  eBook stores  Google search file:///D:/____NZ%20Presentation/Images/Distribution/powellsbooks_logo.gif  Net Library file:///D:/____NZ%20Presentation/Images/Distribution/waterstones_logo.gif  Baker & Taylor file:///D:/____NZ%20Presentation/Images/Distribution/booksamillion_logo.png FORMATS DEVICES CHANNELS

NZ Distribution  Bookshops  Online Retailers  Specialty Web services (e-content) FORMATS DEVICES CHANNELS

Your Own Bookstore  Sell eBooks direct  and through retail partners  Add promotional tools  Preview Inside  Author sites  Book related events  Reviews FORMATS DEVICES CHANNELS

Define the Spine at Runtime  Custom content strategies  No real channels out there at present – you will have to do your own thing  User assembled content  Value added content FORMATS DEVICES CHANNELS

Digital Rights Management  for ePub – ADEPT  Overdrive for service provision to blackwells  Mobipocket  Social DRM (Watermarking)  Sealed DRM  No DRM FORMATS DEVICES CHANNELS

Summary

Conclusion  Formats are straight forward  Devices are an ongoing mad-house  Distribution channels are noisy & difficult  DRM is available, and robust enough  New DRM models probably need trying  The problems have been solved. It's about implementation FORMATS DEVICES CHANNELS

Thank You

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Richard Pipe

by Digital Publishing Forum NZ on Jul 12, 2009

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Richard Pipe — Presentation Transcript