Production and Distribution of Digital Content

Digital Publishing Create once, output many... Andrew Crisp Director Infogrid Pacific Pte Limited

More information ...

All the mentioned technologies can be seen in action

Please contact me for a demonstration

Andrew Crisp

Infogrid Pacific Pte Limited – Auckland Office

09-361 3071 / 021 654 397

[email_address]

Or visit our website: www.infogridpacific.com

CEO Interviews - Quick Summary

Focusing on digitization – current and backlist

Requests for content in new ways

New marketing initiatives

eBooks – new category

More resources for marketing as a result of digital

Following the lead and learning from parent company experiences

Electronic file management / Data Warehousing

Parent company infrastructure

Retailers slow on uptake in NZ

Hardware/readers yet to be introduced

DRM experimentation

Who is Infogrid Pacific?

Singapore registered, production in Pune, India

NZ Directors, >50% NZ owned

Experienced team of 10+ years

Digital publishing software development

Extensive digitization/conversion facilities

40,000,000+ pages over the last 12 years

Worked with every major Publisher around the globe

Our Focus

XML Technologies

XHTML

Production systems for Publishers

Trade, Academic, Journal

Data Warehousing / Distribution

Archival systems

New Publishing technologies

Large and small

Enterprise

SaaS (Software as a Service)‏

What are IGP currently working on for Publishers - eFormats

Digitization services of back list books

Trade, advanced Trade, Academic & Specialty (Law)‏

PDF's to eBook conversion

Experimental and commercial eBooks

Testing and appraising of reader devices

Tagging digital content for new business models

Frontlist production from manuscript – 'p' and 'e'

What are IGP currently working on for Publishers - Technology

Digital production software

Create once, publish many.

Distribution and commerce solutions, including online subscriptions

Education courseware and custom book creation for students

Online marketing and promotion software for Publishers

ePub validation software and readers

Core Focus - A Long Term Content Strategy

Not a “one off” publication from a single purpose digital file.

Web eBook Print PDF POD Custom Book CD-ROM SCORM Future... Content XHTML Processor Screen PDF Create Once Publish Many

What's driving new digital publishing tools?

Current and emerging technologies

Internet / Mobile

eBooks / Portable Readers

Print on demand kiosks

The need to be ready for today's markets, and tomorrow's emerging technologies.

What does digital publishing offer the print publisher?

Republish your print content in new ways

eBooks, Web and mobile, future devices and formats

Print on demand, large format editions

Distribute your content in new ways

Sell eBooks online, subscriptions

Provide sample chapters online (browse a book)‏

Custom book build (content remix/content objects)‏

Distribute your content via digital mediums

Social networking sites

Websites / Blogs

Getting started in Digital Publishing

Getting started... small steps.

'e' and 'p' publishing can happen in parallel

Gain knowledge and experience, experiment!

Outsource 'e' to a credible service provider in early stage

Resist investment in technologies at this stage

Bring in-house when the numbers stack-up

Ask how can 'e' formats help grow 'p' sales? ...and vice versa

Ask how your printed content can be re-purposed to generate new revenue streams?

Think reader experience

The Building Blocks of Digital Publishing for Long Term Content Strategies

The Building Blocks of Digital Publishing

The Base XHTML file format

Your 'Publisher Specification'

Vendor selection – Retro Digitization

Selecting your content

Retro digitization process overview

Output processing – eFormat creation

Front List production tools

Common issues

The XHTML File Format

The most crucial component to harness the benefits of Digital publishing

Digital files - Comprises of two parts

The Content (words and links to images etc)‏

Content is 'tagged' in the file

Header, paragraph, footer etc

A Stylesheet (how the content is to be presented visually)‏

The stylesheet is also know as a Cascading Stylesheet (or CSS)‏

How does XHTML Work?

The display device loads the content file

Then applies a look and feel as defined by the stylesheet

The stylesheet defines

Page view size

Font, size, colour and weight

Text flow of the page

How an image is displayed, plus more...

With XHTML, add a stylesheet, and you can output to any format or 'look' with relative ease.

Core Focus - A Long Term Content Strategy

Not a “one off” publication from a single purpose digital file.

Web eBook Print PDF POD Custom Book CD-ROM SCORM Future... Content XHTML Processor Screen PDF Create Once Publish Many

Common issues

Provides the 'rules' of how your XHTML is produced

Provides guidelines and in-depth details on how your eFormats are displayed for specific devices

An evolving specification

Modified for new readers, formats, styles

Goes 'hand in hand' with your XHTML files when outsourcing format creation

An investment – saves you time and money

Common issues

Vendor Selection – Retro Digitization (Back List)‏

Many vendors to choose from

Services vary, as does the quality

You need a vendor who understands publishing

Progressive, innovative, understands the market trends and opportunities for publishers

Consultative approach

Initially there is much to cover

Warranty on work undertaken a must

Common issues

Be selective in your digitization

Think Sales revenue / ROI

Retain distribution rights?

Back List availability – always “on the shelf”

Look for new business opportunities

New partnerships / New markets

Experimental / new ideas

Common issues

The Digitization Process in 3 Steps

Content supplied from publisher

Print ready PDF file

Hardcopy delivered by courier

Extraction of Content

PDF – software processed/manual

Hardcopy – scan and OCR

XHTML Markup

Create XHTML file

Process images and non-text elements

The Raw Materials

An XML file

Images and non-text components

No stylesheet applied

Ready to “publish many...”

Average US$120-150

Common issues

eFormat creation

XML file/s imported

Images and non-text components linked

Publisher's Specification selected based on output format

Export format via processor (semi automated)‏

Check for compliance and target reader experience

Small tweaks where/if required

Delivered to Publishers for approval, ready for distribution

Average US$5-7

Common issues

List Production Tools

Allows a manuscript to be imported directly into a production environment for eFormats

Converts and stores all data in a XHTML base file

Provides editorial and layout tools

Creates eBook formats (and print) based on a Publishers Specification on demand

Includes Digital Asset Management and other content management services

Available as standalone software, or as a service

Front List Production Tools

For many experimental

Low cost option software rental

Speed to market increased

Reduction of production costs by up to 75%

Running in parallel with current workflow

Creating eFormats on demand for commercial use

Online tools for experimental

Common issues

Common Issues - Design considerations

Where 'e' is an adaptation of 'p'

'e' and 'p' will generally demand different design values and treatment

Graph or table

Seldom will the two editions match

The Publisher Specification can establish a 'look and feel' for the eFormat versions

Every book is different, and sometimes requires a slightly different approach

Common Issues

eBook Reader compatibilities

ePubs produced to specification

Readers standards driven, not necessarily implemented

Image displays, Sony v's Stanza

Software and Hardware

Compatibility issues

Display issues

Smooth out as the technology and standards evolve

With Digital Publishing...

You can get to new and existing markets faster ...

With less expensive production ...

And with more flexibility ...

Resulting in a more profitable business ...

And a content strategy for the future.

Protect your Brand

Attention to detail is the key to achieve a high quality eFormat that readers (the human kind) will thank you for!

Publish for the reader

Quality products will stand out

More information ...

All the mentioned technologies can be seen in action

Please contact me for a demonstration

Andrew Crisp

Infogrid Pacific Pte Limited – Auckland Office

09-361 3071 / 021 654 397

[email_address]

Or visit our website: www.infogridpacific.com

Production and Distribution of Digital Content

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