Production and Distribution of Digital Content
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Production and Distribution of Digital Content

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Digital publishing offers the promise of reusable content - produce once then output many times in many formats. But publishers, editors, authors, designers, and others need to learn new techniques, ...

Digital publishing offers the promise of reusable content - produce once then output many times in many formats. But publishers, editors, authors, designers, and others need to learn new techniques, consider changes to traditional workflows, and understand both the opportunities, and the limitations, of digital content production and distribution. InfoGrid Pacific has been active in creating ebooks for international publishers for more than 10 years. They share their experience and offer practical, real world tips to help you get started.
Presenter: Andrew Crisp, Director, InfoGrid Pacific.

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Production and Distribution of Digital Content Production and Distribution of Digital Content Presentation Transcript

  • Digital Publishing Create once, output many... Andrew Crisp Director Infogrid Pacific Pte Limited
  • More information ...
    • All the mentioned technologies can be seen in action
    • Please contact me for a demonstration
    • Andrew Crisp
    • Infogrid Pacific Pte Limited – Auckland Office
    • 09-361 3071 / 021 654 397
    • [email_address]
    • Or visit our website: www.infogridpacific.com
  • CEO Interviews - Quick Summary
    • Focusing on digitization – current and backlist
      • Requests for content in new ways
    • New marketing initiatives
      • eBooks – new category
      • More resources for marketing as a result of digital
    • Following the lead and learning from parent company experiences
    • Electronic file management / Data Warehousing
      • Parent company infrastructure
    • Retailers slow on uptake in NZ
      • Hardware/readers yet to be introduced
    • DRM experimentation
  • Who is Infogrid Pacific?
    • Singapore registered, production in Pune, India
    • NZ Directors, >50% NZ owned
    • Experienced team of 10+ years
    • Digital publishing software development
    • Extensive digitization/conversion facilities
    • 40,000,000+ pages over the last 12 years
    • Worked with every major Publisher around the globe
  • Our Focus
    • XML Technologies
      • XHTML
    • Production systems for Publishers
      • Trade, Academic, Journal
    • Data Warehousing / Distribution
    • Archival systems
    • New Publishing technologies
      • Large and small
      • Enterprise
      • SaaS (Software as a Service)‏
  • What are IGP currently working on for Publishers - eFormats
    • Digitization services of back list books
      • Trade, advanced Trade, Academic & Specialty (Law)‏
    • PDF's to eBook conversion
    • Experimental and commercial eBooks
    • Testing and appraising of reader devices
    • Tagging digital content for new business models
    • Frontlist production from manuscript – 'p' and 'e'
  • What are IGP currently working on for Publishers - Technology
    • Digital production software
      • Create once, publish many.
    • Distribution and commerce solutions, including online subscriptions
    • Education courseware and custom book creation for students
    • Online marketing and promotion software for Publishers
    • ePub validation software and readers
  • Core Focus - A Long Term Content Strategy
    • Not a “one off” publication from a single purpose digital file.
    Web eBook Print PDF POD Custom Book CD-ROM SCORM Future... Content XHTML Processor Screen PDF Create Once Publish Many
  • What's driving new digital publishing tools?
    • Current and emerging technologies
      • Internet / Mobile
      • eBooks / Portable Readers
      • Print on demand kiosks
    • The need to be ready for today's markets, and tomorrow's emerging technologies.
  • What does digital publishing offer the print publisher?
    • Republish your print content in new ways
      • eBooks, Web and mobile, future devices and formats
      • Print on demand, large format editions
    • Distribute your content in new ways
      • Sell eBooks online, subscriptions
      • Provide sample chapters online (browse a book)‏
      • Custom book build (content remix/content objects)‏
      • Distribute your content via digital mediums
        • Social networking sites
        • Websites / Blogs
  • Getting started in Digital Publishing
  • Getting started... small steps.
    • 'e' and 'p' publishing can happen in parallel
    • Gain knowledge and experience, experiment!
    • Outsource 'e' to a credible service provider in early stage
      • Resist investment in technologies at this stage
      • Bring in-house when the numbers stack-up
    • Ask how can 'e' formats help grow 'p' sales? ...and vice versa
    • Ask how your printed content can be re-purposed to generate new revenue streams?
    • Think reader experience
  • The Building Blocks of Digital Publishing for Long Term Content Strategies
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • The XHTML File Format
    • The most crucial component to harness the benefits of Digital publishing
    • Digital files - Comprises of two parts
    • The Content (words and links to images etc)‏
      • Content is 'tagged' in the file
      • Header, paragraph, footer etc
    • A Stylesheet (how the content is to be presented visually)‏
      • The stylesheet is also know as a Cascading Stylesheet (or CSS)‏
  • How does XHTML Work?
    • The display device loads the content file
    • Then applies a look and feel as defined by the stylesheet
    • The stylesheet defines
      • Page view size
      • Font, size, colour and weight
      • Text flow of the page
      • How an image is displayed, plus more...
    • With XHTML, add a stylesheet, and you can output to any format or 'look' with relative ease.
  • Core Focus - A Long Term Content Strategy
    • Not a “one off” publication from a single purpose digital file.
    Web eBook Print PDF POD Custom Book CD-ROM SCORM Future... Content XHTML Processor Screen PDF Create Once Publish Many
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • Your 'Publisher Specification'
    • Provides the 'rules' of how your XHTML is produced
    • Provides guidelines and in-depth details on how your eFormats are displayed for specific devices
    • An evolving specification
      • Modified for new readers, formats, styles
    • Goes 'hand in hand' with your XHTML files when outsourcing format creation
    • An investment – saves you time and money
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • Vendor Selection – Retro Digitization (Back List)‏
    • Many vendors to choose from
    • Services vary, as does the quality
    • You need a vendor who understands publishing
    • Progressive, innovative, understands the market trends and opportunities for publishers
    • Consultative approach
      • Initially there is much to cover
    • Warranty on work undertaken a must
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • Selecting your content
    • Be selective in your digitization
      • Think Sales revenue / ROI
      • Retain distribution rights?
      • Back List availability – always “on the shelf”
    • Look for new business opportunities
      • New partnerships / New markets
      • Experimental / new ideas
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • The Digitization Process in 3 Steps
    • Content supplied from publisher
      • Print ready PDF file
      • Hardcopy delivered by courier
    • Extraction of Content
      • PDF – software processed/manual
      • Hardcopy – scan and OCR
    • XHTML Markup
      • Create XHTML file
      • Process images and non-text elements
  • The Raw Materials
    • An XML file
    • Images and non-text components
    • No stylesheet applied
    • Ready to “publish many...”
    • Average US$120-150
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • eFormat creation
    • XML file/s imported
    • Images and non-text components linked
    • Publisher's Specification selected based on output format
    • Export format via processor (semi automated)‏
    • Check for compliance and target reader experience
    • Small tweaks where/if required
    • Delivered to Publishers for approval, ready for distribution
    • Average US$5-7
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • List Production Tools
    • Allows a manuscript to be imported directly into a production environment for eFormats
    • Converts and stores all data in a XHTML base file
    • Provides editorial and layout tools
    • Creates eBook formats (and print) based on a Publishers Specification on demand
    • Includes Digital Asset Management and other content management services
    • Available as standalone software, or as a service
  • Front List Production Tools
    • For many experimental
      • Low cost option software rental
    • Speed to market increased
    • Reduction of production costs by up to 75%
    • Running in parallel with current workflow
    • Creating eFormats on demand for commercial use
      • Online tools for experimental
  • The Building Blocks of Digital Publishing
    • The Base XHTML file format
    • Your 'Publisher Specification'
    • Vendor selection – Retro Digitization
    • Selecting your content
    • Retro digitization process overview
    • Output processing – eFormat creation
    • Front List production tools
    • Common issues
  • Common Issues - Design considerations
    • Where 'e' is an adaptation of 'p'
      • 'e' and 'p' will generally demand different design values and treatment
        • Graph or table
      • Seldom will the two editions match
      • The Publisher Specification can establish a 'look and feel' for the eFormat versions
      • Every book is different, and sometimes requires a slightly different approach
  • Common Issues
    • eBook Reader compatibilities
      • ePubs produced to specification
      • Readers standards driven, not necessarily implemented
      • Image displays, Sony v's Stanza
    • Software and Hardware
      • Compatibility issues
      • Display issues
      • Smooth out as the technology and standards evolve
  • With Digital Publishing...
    • You can get to new and existing markets faster ...
    • With less expensive production ...
    • And with more flexibility ...
    • Resulting in a more profitable business ...
    • And a content strategy for the future.
  • Protect your Brand
    • Attention to detail is the key to achieve a high quality eFormat that readers (the human kind) will thank you for!
    • Publish for the reader
    • Quality products will stand out
  • More information ...
    • All the mentioned technologies can be seen in action
    • Please contact me for a demonstration
    • Andrew Crisp
    • Infogrid Pacific Pte Limited – Auckland Office
    • 09-361 3071 / 021 654 397
    • [email_address]
    • Or visit our website: www.infogridpacific.com