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Mark Szulc


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  • 1. Adobe's content strategy for the emerging digital world
    Mark SzulcTechnical DirectorAdobe AU & NZ
    Future of the Book Conference25th June 2009
  • 2. What are our needs & challenges??
    Monetize your ideas & effort
    Meet customer expectations
    Speed up our workflows
  • 3. Paper is no longer the “only” end product..
  • 4. Open Standards and Interoperability for eBooks
    • Publishers want to produce and distribute a single eBook file, with multiple authoring and production tool options
    • 5. Consumers want to buy from multiple points of purchase, read on their device of choice, without having to juggle multiple software programs and incompatible libraries
    • 6. We are all best served if the digital book value chain is not controlled by any one company
    • 7. At Adobe, we see our role as being an ecosystem enabler, working to foster standards and build associated tools and services on an open playing field
  • NOW AN OPEN ISO STANDARD(but we keep on working!)
  • 8. eBooks on Mobile Devices
    • PDF and EPUB support that can be integrated into reading devices and smartphone software
    • 9. Tethered or Over-the-Air Fulfillment
    • 10. Integrates with Adobe Digital Editions
    • 11. Delivered as Source Code
    • 12. Licensees: Bookeen, Polymer Vision, iRex Technologies, SONY Reader, Lexcycle Stanza (iPhone), PlasticLogic, Amazon (PDF only), Netronix, Tianjin Jinke and Others
    • 13. Devices that support Flash support EPUB/PDF multimedia
  • EPUB
  • 14. EPUB: the Standard Format For Reflow-Centric Publications
    Complements PDF, which focuses on final-form paginated documents
    EPUB designed to adapt to any device, any size screen
    Structured and accessible, XML based
    With SVG, font embedding, and styles/templates to enable an enriched experience
    Support rich media & interactivity via embedded objectsAudio/Video/Media Convergence
    Publishers rapidly adopting EPUB across the spectrum: trade, technical, textbook, academic journals
  • 15. EPUB Authoring: Multiple Adobe Workflows
    InDesignthe page layout tool of choice for professional publishers, for books, newspapers, magazines, and more
    Enhanced EPUB export now built-in to InDesignCS4
    Adobe Buzzword Export
    Open Source Authoring
    Open Publication Distribution System (OPDS)
    Acrobat Plug-in for PDF->EPUB Gen
  • 16. EPUB Authoring: Adobe Buzzword
    Adobe Buzzword free, web-based document creation and collaboration with
    EPUB export now built-in to the latest Buzzword release
  • 17. DEMOInDesign / Buzzword to EPUBDigital Editions
  • 18. eBooks on the Desktop
    Adobe Digital Editions v1.7
    • Free desktop client (Macs and PCs) for reading and organizing eBooks
    • 19. Supports PDF and EPUB
    • 20. Language Support: English, German, French, Dutch, Spanish, Italian, Portuguese, Chinese (s&t), Japanese, Korean
    • 21. Tethered (USB) mobile device management
    • 22. Bookmarking, highlighting, notes etc.
    • 23. Audio/Video and Multimedia
  • EPUB-related Open Source Initiatives
    Acrobat Plug-in for PDF->EPUB Gen
    DocBook Project
    XSLT stylesheets for converting from DocBook XML, now supports EPUB output
    Java-based validator of EPUB conformance
    Command line tool, web application, and embeddable library
    Adobe will open source, with BSD license, a Java library to generate EPUB
    Supports advanced EPUB features including font subsetting with obfuscation
    Open Publication Distribution System (OPDS)
    Atom-based syndication enabling integrated acquisition in reading systems
  • 24. Protecting eBooks for Secure Distribution
    Adobe Content Server 4
    • Protects PDF and EPUB
    • 25. Java server integrates into existing CMS databases
    • 26. Used by publishers, distributors and retailers worldwide
    • 27. Control print, copy and expiration
    • 28. No title or CPU limitations
    • 29. Pay-as-you-go pricing
  • Emerging EPUB Myths
    • Myth #1: “EPUB can’t handle complex layouts, images, tables etc.”
    • 30. Reality: Support for SVG, CSS, Embedded Fonts, Embedded Video and Audio, Page Templates (multi-column) etc.
    • 31. Myth #2: “EPUB somehow doesn’t meet the requirements to be a consumer format”
    • 32. Reality: There is no real technical reason why device manufacturers and software developers don’t use EPUB as a native consumer format. The issue is business and distribution control.
    • 33. Myth #3: “I need to produce different flavors of EPUB to work correctly on each software application or device”
    • 34. Reality: EPUB is compliant if it passes EPUBChecker. Device/software implementation of EPUB is the problem. IDPF should address asap with compliance test suites for software companies that support EPUB.
  • eBook Benefits
    • Standard Formats
    • 35. Desktop and Mobile Devices
    • 36. Consumer Choice: Buy from Multiple Points of Purchase
    • 37. Publishers Protect Copyrights
    • 38. Consumer Choice: Buy and Read on Device of Choice
    • 39. No Retail/Device Lock-in
  • 40. DEMOVideo in a PDF?Transcribed videoInDesign to Flash
  • 41. DEMOCheck MagazineNY Times Desktop Sam’s Interactive Reader
  • 42. Inspiration to Experiencing - Adobe is here to help..
  • 43. What were our needs & challenges??
    Monetize your ideas & effort
    Meet customer expectations
    Speed up our workflows
  • 44. Meeting our needs and removing challenges
    Many ways to Monetize your ideas & effort
    Exceedcustomer expectations
    Speed up our workflows using familiar tools
  • 45. Mark Szulc