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Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
Mark Szulc
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Mark Szulc


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  • 1. Adobe's content strategy for the emerging digital world
    Mark SzulcTechnical DirectorAdobe AU & NZ
    Future of the Book Conference25th June 2009
  • 2. What are our needs & challenges??
    Monetize your ideas & effort
    Meet customer expectations
    Speed up our workflows
  • 3. Paper is no longer the “only” end product..
  • 4. Open Standards and Interoperability for eBooks
    • Publishers want to produce and distribute a single eBook file, with multiple authoring and production tool options
    • 5. Consumers want to buy from multiple points of purchase, read on their device of choice, without having to juggle multiple software programs and incompatible libraries
    • 6. We are all best served if the digital book value chain is not controlled by any one company
    • 7. At Adobe, we see our role as being an ecosystem enabler, working to foster standards and build associated tools and services on an open playing field
  • NOW AN OPEN ISO STANDARD(but we keep on working!)
  • 8. eBooks on Mobile Devices
    • PDF and EPUB support that can be integrated into reading devices and smartphone software
    • 9. Tethered or Over-the-Air Fulfillment
    • 10. Integrates with Adobe Digital Editions
    • 11. Delivered as Source Code
    • 12. Licensees: Bookeen, Polymer Vision, iRex Technologies, SONY Reader, Lexcycle Stanza (iPhone), PlasticLogic, Amazon (PDF only), Netronix, Tianjin Jinke and Others
    • 13. Devices that support Flash support EPUB/PDF multimedia
  • EPUB
  • 14. EPUB: the Standard Format For Reflow-Centric Publications
    Complements PDF, which focuses on final-form paginated documents
    EPUB designed to adapt to any device, any size screen
    Structured and accessible, XML based
    With SVG, font embedding, and styles/templates to enable an enriched experience
    Support rich media & interactivity via embedded objectsAudio/Video/Media Convergence
    Publishers rapidly adopting EPUB across the spectrum: trade, technical, textbook, academic journals
  • 15. EPUB Authoring: Multiple Adobe Workflows
    InDesignthe page layout tool of choice for professional publishers, for books, newspapers, magazines, and more
    Enhanced EPUB export now built-in to InDesignCS4
    Adobe Buzzword Export
    Open Source Authoring
    Open Publication Distribution System (OPDS)
    Acrobat Plug-in for PDF->EPUB Gen
  • 16. EPUB Authoring: Adobe Buzzword
    Adobe Buzzword free, web-based document creation and collaboration with
    EPUB export now built-in to the latest Buzzword release
  • 17. DEMOInDesign / Buzzword to EPUBDigital Editions
  • 18. eBooks on the Desktop
    Adobe Digital Editions v1.7
    • Free desktop client (Macs and PCs) for reading and organizing eBooks
    • 19. Supports PDF and EPUB
    • 20. Language Support: English, German, French, Dutch, Spanish, Italian, Portuguese, Chinese (s&t), Japanese, Korean
    • 21. Tethered (USB) mobile device management
    • 22. Bookmarking, highlighting, notes etc.
    • 23. Audio/Video and Multimedia
  • EPUB-related Open Source Initiatives
    Acrobat Plug-in for PDF->EPUB Gen
    DocBook Project
    XSLT stylesheets for converting from DocBook XML, now supports EPUB output
    Java-based validator of EPUB conformance
    Command line tool, web application, and embeddable library
    Adobe will open source, with BSD license, a Java library to generate EPUB
    Supports advanced EPUB features including font subsetting with obfuscation
    Open Publication Distribution System (OPDS)
    Atom-based syndication enabling integrated acquisition in reading systems
  • 24. Protecting eBooks for Secure Distribution
    Adobe Content Server 4
    • Protects PDF and EPUB
    • 25. Java server integrates into existing CMS databases
    • 26. Used by publishers, distributors and retailers worldwide
    • 27. Control print, copy and expiration
    • 28. No title or CPU limitations
    • 29. Pay-as-you-go pricing
  • Emerging EPUB Myths
    • Myth #1: “EPUB can’t handle complex layouts, images, tables etc.”
    • 30. Reality: Support for SVG, CSS, Embedded Fonts, Embedded Video and Audio, Page Templates (multi-column) etc.
    • 31. Myth #2: “EPUB somehow doesn’t meet the requirements to be a consumer format”
    • 32. Reality: There is no real technical reason why device manufacturers and software developers don’t use EPUB as a native consumer format. The issue is business and distribution control.
    • 33. Myth #3: “I need to produce different flavors of EPUB to work correctly on each software application or device”
    • 34. Reality: EPUB is compliant if it passes EPUBChecker. Device/software implementation of EPUB is the problem. IDPF should address asap with compliance test suites for software companies that support EPUB.
  • eBook Benefits
    • Standard Formats
    • 35. Desktop and Mobile Devices
    • 36. Consumer Choice: Buy from Multiple Points of Purchase
    • 37. Publishers Protect Copyrights
    • 38. Consumer Choice: Buy and Read on Device of Choice
    • 39. No Retail/Device Lock-in
  • 40. DEMOVideo in a PDF?Transcribed videoInDesign to Flash
  • 41. DEMOCheck MagazineNY Times Desktop Sam’s Interactive Reader
  • 42. Inspiration to Experiencing - Adobe is here to help..
  • 43. What were our needs & challenges??
    Monetize your ideas & effort
    Meet customer expectations
    Speed up our workflows
  • 44. Meeting our needs and removing challenges
    Many ways to Monetize your ideas & effort
    Exceedcustomer expectations
    Speed up our workflows using familiar tools
  • 45. Mark Szulc