Adobe&apos;s content strategy for the emerging digital world<br />Mark SzulcTechnical DirectorAdobe AU & NZ<br />Future of...
What are our needs & challenges??<br />Monetize your ideas & effort<br />Meet customer expectations<br />Speed up our work...
Paper is no longer the “only” end product..<br />
 Open Standards and Interoperability for eBooks<br /><ul><li>Publishers want to produce and distribute a single eBook file...
Consumers want to  buy from multiple points of purchase, read on their device of choice, without having to juggle multiple...
We are all best served if the digital book value chain is not controlled by any one company
At Adobe, we see our role as being an ecosystem enabler, working to foster standards and build associated tools and servic...
eBooks on Mobile Devices<br /><ul><li>PDF and EPUB support that can be integrated into reading devices and smartphone soft...
Tethered or Over-the-Air Fulfillment
Integrates with Adobe Digital Editions
Delivered as Source Code
Licensees: Bookeen, Polymer Vision, iRex Technologies, SONY Reader, Lexcycle Stanza (iPhone), PlasticLogic, Amazon (PDF on...
Devices that support Flash support EPUB/PDF multimedia</li></li></ul><li>EPUB<br />
EPUB: the Standard Format For Reflow-Centric Publications<br />Complements PDF, which focuses on final-form paginated docu...
EPUB Authoring: Multiple Adobe Workflows<br />InDesignthe page layout tool of choice for professional publishers, for book...
EPUB Authoring: Adobe Buzzword<br />Adobe Buzzword free, web-based document creation and collaboration with Acrobat.com<br...
DEMOInDesign / Buzzword to EPUBDigital Editions<br />
eBooks on the Desktop<br />Adobe Digital Editions v1.7<br /><ul><li>Free desktop client (Macs and PCs) for reading and org...
Supports PDF and EPUB
Language Support: English, German, French, Dutch, Spanish, Italian, Portuguese, Chinese (s&t), Japanese, Korean
Tethered (USB) mobile device management
Bookmarking, highlighting, notes etc.
Audio/Video and Multimedia</li></li></ul><li>EPUB-related Open Source Initiatives<br />Acrobat Plug-in for PDF-&gt;EPUB Ge...
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Mark Szulc

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Mark Szulc

  1. 1. Adobe&apos;s content strategy for the emerging digital world<br />Mark SzulcTechnical DirectorAdobe AU & NZ<br />Future of the Book Conference25th June 2009<br />
  2. 2. What are our needs & challenges??<br />Monetize your ideas & effort<br />Meet customer expectations<br />Speed up our workflows<br />2<br />
  3. 3. Paper is no longer the “only” end product..<br />
  4. 4. Open Standards and Interoperability for eBooks<br /><ul><li>Publishers want to produce and distribute a single eBook file, with multiple authoring and production tool options
  5. 5. Consumers want to buy from multiple points of purchase, read on their device of choice, without having to juggle multiple software programs and incompatible libraries
  6. 6. We are all best served if the digital book value chain is not controlled by any one company
  7. 7. At Adobe, we see our role as being an ecosystem enabler, working to foster standards and build associated tools and services on an open playing field</li></li></ul><li>NOW AN OPEN ISO STANDARD(but we keep on working!)<br />
  8. 8. eBooks on Mobile Devices<br /><ul><li>PDF and EPUB support that can be integrated into reading devices and smartphone software
  9. 9. Tethered or Over-the-Air Fulfillment
  10. 10. Integrates with Adobe Digital Editions
  11. 11. Delivered as Source Code
  12. 12. Licensees: Bookeen, Polymer Vision, iRex Technologies, SONY Reader, Lexcycle Stanza (iPhone), PlasticLogic, Amazon (PDF only), Netronix, Tianjin Jinke and Others
  13. 13. Devices that support Flash support EPUB/PDF multimedia</li></li></ul><li>EPUB<br />
  14. 14. EPUB: the Standard Format For Reflow-Centric Publications<br />Complements PDF, which focuses on final-form paginated documents<br />EPUB designed to adapt to any device, any size screen<br />Structured and accessible, XML based<br />With SVG, font embedding, and styles/templates to enable an enriched experience<br />Support rich media & interactivity via embedded objectsAudio/Video/Media Convergence<br />Publishers rapidly adopting EPUB across the spectrum: trade, technical, textbook, academic journals<br />
  15. 15. EPUB Authoring: Multiple Adobe Workflows<br />InDesignthe page layout tool of choice for professional publishers, for books, newspapers, magazines, and more<br />Enhanced EPUB export now built-in to InDesignCS4<br />Adobe Buzzword Export<br />Open Source Authoring<br />EPUBCheck<br />EPUBGen<br />Open Publication Distribution System (OPDS)<br />Acrobat Plug-in for PDF-&gt;EPUB Gen<br />
  16. 16. EPUB Authoring: Adobe Buzzword<br />Adobe Buzzword free, web-based document creation and collaboration with Acrobat.com<br />EPUB export now built-in to the latest Buzzword release<br />
  17. 17. DEMOInDesign / Buzzword to EPUBDigital Editions<br />
  18. 18. eBooks on the Desktop<br />Adobe Digital Editions v1.7<br /><ul><li>Free desktop client (Macs and PCs) for reading and organizing eBooks
  19. 19. Supports PDF and EPUB
  20. 20. Language Support: English, German, French, Dutch, Spanish, Italian, Portuguese, Chinese (s&t), Japanese, Korean
  21. 21. Tethered (USB) mobile device management
  22. 22. Bookmarking, highlighting, notes etc.
  23. 23. Audio/Video and Multimedia</li></li></ul><li>EPUB-related Open Source Initiatives<br />Acrobat Plug-in for PDF-&gt;EPUB Gen<br />DocBook Project<br />XSLT stylesheets for converting from DocBook XML, now supports EPUB output<br />EPUBcheck<br />Java-based validator of EPUB conformance<br />Command line tool, web application, and embeddable library<br />EPUBGen<br />Adobe will open source, with BSD license, a Java library to generate EPUB<br />Supports advanced EPUB features including font subsetting with obfuscation<br />Open Publication Distribution System (OPDS)<br />Atom-based syndication enabling integrated acquisition in reading systems<br />
  24. 24. Protecting eBooks for Secure Distribution<br />Adobe Content Server 4<br /><ul><li>Protects PDF and EPUB
  25. 25. Java server integrates into existing CMS databases
  26. 26. Used by publishers, distributors and retailers worldwide
  27. 27. Control print, copy and expiration
  28. 28. No title or CPU limitations
  29. 29. Pay-as-you-go pricing</li></li></ul><li>Emerging EPUB Myths<br /><ul><li>Myth #1: “EPUB can’t handle complex layouts, images, tables etc.”
  30. 30. Reality: Support for SVG, CSS, Embedded Fonts, Embedded Video and Audio, Page Templates (multi-column) etc.
  31. 31. Myth #2: “EPUB somehow doesn’t meet the requirements to be a consumer format”
  32. 32. Reality: There is no real technical reason why device manufacturers and software developers don’t use EPUB as a native consumer format. The issue is business and distribution control.
  33. 33. Myth #3: “I need to produce different flavors of EPUB to work correctly on each software application or device”
  34. 34. Reality: EPUB is compliant if it passes EPUBChecker. Device/software implementation of EPUB is the problem. IDPF should address asap with compliance test suites for software companies that support EPUB.</li></li></ul><li>eBook Benefits<br /><ul><li>Standard Formats
  35. 35. Desktop and Mobile Devices
  36. 36. Consumer Choice: Buy from Multiple Points of Purchase
  37. 37. Publishers Protect Copyrights
  38. 38. Consumer Choice: Buy and Read on Device of Choice
  39. 39. No Retail/Device Lock-in</li></li></ul><li>
  40. 40. DEMOVideo in a PDF?Transcribed videoInDesign to Flash<br />
  41. 41. DEMOCheck MagazineNY Times Desktop Sam’s Interactive Reader<br />
  42. 42. Inspiration to Experiencing - Adobe is here to help.. <br />CREATION<br />DISTRIBUTION<br />Authoring<br />Edit<br />Review<br />Publish<br />Deliver<br />Read<br />
  43. 43. What were our needs & challenges??<br />Monetize your ideas & effort<br />Meet customer expectations<br />Speed up our workflows<br />21<br />
  44. 44. Meeting our needs and removing challenges<br />Many ways to Monetize your ideas & effort <br />Exceedcustomer expectations<br />Speed up our workflows using familiar tools<br />22<br />
  45. 45. Mark Szulc<br />mszulc@adobe.com<br />www.markszulc.com<br />twitter.com/mszulc<br />
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