1000 Great New Zealand eBooks

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The presentation from Martin Taylor (Digital Publishing Forum) for the 100 Great New Zealand eBooks.

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1000 Great New Zealand eBooks

  1. 1. 1000 Great New Zealand eBooks  Project Update Auckland, 3 September 2009 Martin Taylor
  2. 2. What are we trying to achieve? <ul><li>a. Industry-focused aims </li></ul><ul><ul><li>Help NZ publishers get started early in digital publishing </li></ul></ul><ul><ul><li>Introduce important infrastructure into New Zealand early </li></ul></ul><ul><ul><li>Upskill NZ publishers in digital publishing and marketing </li></ul></ul><ul><li>  </li></ul><ul><li>b. Market-focused aims </li></ul><ul><ul><li>Create a market for digital reading in New Zealand </li></ul></ul><ul><ul><li>Open international channels for New Zealand publishers </li></ul></ul><ul><ul><li>Upskill key groups (booksellers, libraries, educational insititutions, authors, readers) </li></ul></ul>
  3. 3. 28 publishers and 300 titles so far! <ul><li>Allen and Unwin  </li></ul><ul><li>Awa Press  </li></ul><ul><li>Bridget Williams Books  </li></ul><ul><li>Calico Publishing  </li></ul><ul><li>CC Press  </li></ul><ul><li>CCH New Zealand  </li></ul><ul><li>David Bateman  </li></ul><ul><li>ESA Publications  </li></ul><ul><li>Gecko Press  </li></ul><ul><li>Hachette NZ </li></ul><ul><li>HarperCollins  </li></ul><ul><li>Hauraki J & K Press </li></ul><ul><li>Huia Publishers </li></ul><ul><li>Libro International  </li></ul><ul><li>Longacre Press  </li></ul><ul><li>Manaaki Whenua Press  </li></ul><ul><li>New Holland </li></ul><ul><li>OutLoudPress  </li></ul><ul><li>Penguin Books NZ  </li></ul><ul><li>Phantom House </li></ul><ul><li>Polygraphia  </li></ul><ul><li>Random House </li></ul><ul><li>RJMedia Ltd  </li></ul><ul><li>Safehaven  </li></ul><ul><li>Spinal Publications  </li></ul><ul><li>Te Papa Press  </li></ul><ul><li>The Corporate Toolbox </li></ul><ul><li>Zenith Publishing </li></ul>
  4. 4. A glance at the quality and variety of books submitted <ul><ul><li>Isle of Tears by Deborah Challinor  </li></ul></ul><ul><ul><li>Mothers Raising Sons by Nigel Latta   </li></ul></ul><ul><ul><li>Mr Pip by Lloyd Jones   </li></ul></ul><ul><ul><li>Palmers Vegetable Growers Handbook   </li></ul></ul><ul><ul><li>Penguin History of New Zealand by Michael King   </li></ul></ul><ul><ul><li>Rita Angus: An Artist's Life by Jill Trevelyan   </li></ul></ul><ul><ul><li>Scornful Moon by Maurice Gee   </li></ul></ul><ul><ul><li>Snake and Lizard by Joy Cowley   </li></ul></ul><ul><ul><li>The 10pm Question by Kate de Goldi   </li></ul></ul><ul><ul><li>The Treaty of Waitangi by Claudia Orange   </li></ul></ul><ul><ul><li>Tu by Patricia Grace   </li></ul></ul><ul><ul><li>Whale Rider by Witi Ihimaera </li></ul></ul>
  5. 5. How will the GNZebooks project work? <ul><li>The Basic Approach </li></ul><ul><ul><li>No formal selection process envisaged at this stage </li></ul></ul><ul><ul><li>Ebook format: ePub with Adobe DRM </li></ul></ul><ul><ul><li>Focus will be on  </li></ul></ul><ul><ul><ul><li>(1) free sampling of partial books, and  </li></ul></ul></ul><ul><ul><ul><li>(2) paid rental of, or subscription access to , complete books </li></ul></ul></ul><ul><ul><li>Rentals might be $5-8 for 7-21 days, for instance </li></ul></ul><ul><ul><li>Subscription/bundling access might be up to 60 days for multiple titles (or up to 12 months for libraries) </li></ul></ul><ul><ul><li>Rented/sampled via the GNZebooks website but other channels will be sought </li></ul></ul><ul><ul><li>Publishers will get aggregated sales data to learn from </li></ul></ul>
  6. 6. Benefits of this approach <ul><li>This approach should: </li></ul><ul><li>  </li></ul><ul><ul><li>Minimise barriers to consumer ebook sampling  </li></ul></ul><ul><ul><li>Maximise 'packaging'/'bundling' options for promotions </li></ul></ul><ul><ul><li>Encourage other parties to enter the market (eg booksellers, ebook reader device manufacturers) </li></ul></ul><ul><ul><li>Provide least conflict with publishers' own marketing and sales initiatives </li></ul></ul><ul><ul><li>Defuse anti-DRM arguments (DRM is required to time-limit) </li></ul></ul>
  7. 7. How the ebooks can be managed and distributed
  8. 8. Proposed terms for publishers <ul><ul><li>Digitise, or finance digitisation of, your ebooks  </li></ul></ul><ul><ul><ul><li>some finance might be available </li></ul></ul></ul><ul><ul><ul><li>bulk deals can be arranged </li></ul></ul></ul><ul><ul><li>Non-exclusive right granted to GNZebooks to: </li></ul></ul><ul><ul><ul><li>rent ebooks to public (<60 days) </li></ul></ul></ul><ul><ul><ul><li>rental/subscriptions to libraries (<12 months term) </li></ul></ul></ul><ul><ul><ul><li>distribute to online booksellers for rental (or sale if agreed by publisher) </li></ul></ul></ul><ul><ul><ul><li>offer free samples of works, eg <50% </li></ul></ul></ul><ul><ul><li>Active participation in promoting GNZebooks </li></ul></ul><ul><ul><li>Term: approx 15 months (from date of launch) </li></ul></ul>
  9. 9. What we need to do <ul><ul><li>Project management , business development </li></ul></ul><ul><ul><ul><li>drive overall project </li></ul></ul></ul><ul><ul><ul><li>publisher and third-party partner liaison </li></ul></ul></ul><ul><ul><ul><li>business development - sales (ebooks, sponsorship, services) and partnerships (booksellers, libraries, ebook readers, etc) </li></ul></ul></ul><ul><ul><ul><li>marketing, events and publicity </li></ul></ul></ul><ul><ul><li>Admin for digital warehouse and website </li></ul></ul><ul><ul><ul><li>sourcing, conversion and ingesting ebooks, etc </li></ul></ul></ul><ul><ul><ul><li>bibliographic data, marketing materials, etc </li></ul></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><ul><li>capital costs, hosting and operation - digital warehouse, websites, DRM server </li></ul></ul></ul><ul><ul><ul><li>customisation, technical support </li></ul></ul></ul><ul><ul><li>  Finance and publisher distributions </li></ul></ul>
  10. 10. Possible funding sources <ul><li>Commercial Income from: </li></ul><ul><ul><li>Rentals to public, NZ and international </li></ul></ul><ul><ul><li>Wholesale sales to booksellers, NZ and international </li></ul></ul><ul><ul><li>Library subscriptions </li></ul></ul><ul><ul><li>Proposal: split GNZebook income 50/50 to contribute to project costs </li></ul></ul><ul><ul><li>Optional purchase of higher end services (eg production services) </li></ul></ul><ul><ul><li>A per-ebook contribution?eg $50-$100, with capped limit </li></ul></ul><ul><li>Sponsorship / Other </li></ul><ul><ul><li>Govt, industry or other groups </li></ul></ul><ul><ul><li>Commercial sponsors </li></ul></ul><ul><li>Goal : Keep costs modest, maximise outside income. </li></ul>
  11. 11. Marketing Opportunities <ul><ul><li>Publishers incorporate into their promotions  </li></ul></ul><ul><ul><ul><li>Internet Marketing seminar (2 December) case study </li></ul></ul></ul><ul><ul><li>Media publicity </li></ul></ul><ul><ul><li>Partnerships with industry groups </li></ul></ul><ul><ul><ul><li>  eg Readers and Writers Festivals, Book Month, Book Council, BSNZ </li></ul></ul></ul><ul><ul><li>Libraries </li></ul></ul><ul><ul><li>Partnerships with device suppliers (Apple, Asus, Sony, etc) </li></ul></ul><ul><ul><li>Bookshops </li></ul></ul><ul><ul><li>Book clubs </li></ul></ul><ul><ul><li>Public events, eg author digital readings </li></ul></ul><ul><ul><li>Schools or tertiary institutions </li></ul></ul>
  12. 12. Timing <ul><ul><li>The ebook reader market development in New Zealand </li></ul></ul><ul><ul><ul><li>Looking for ePub/Adobe DRM-supported devices </li></ul></ul></ul><ul><ul><ul><li>Still no retail activity in dedicated ebook readers </li></ul></ul></ul><ul><ul><ul><li>Smartphone market will receve a boost early 2010 with Google Android </li></ul></ul></ul><ul><ul><ul><li>Unlikely to be earlier than 2Q/3Q of 2010 </li></ul></ul></ul><ul><ul><li>Logistic considerations </li></ul></ul><ul><ul><ul><li>Time needed to bring partners into the project (promotion, distribution, funding) </li></ul></ul></ul><ul><ul><ul><li>Digitisation of titles can be done quickly once the &quot;raw files&quot; are received, hardcopy will take longer </li></ul></ul></ul><ul><ul><ul><li>Post-Xmas </li></ul></ul></ul><ul><ul><ul><li>Goal: April-June 2010 launch, tbc. </li></ul></ul></ul>
  13. 13. What we need from you today <ul><ul><li>Patience and commitment to hang in </li></ul></ul><ul><ul><ul><li>this is a big, complex project that won't happen overnight </li></ul></ul></ul><ul><ul><li>Send us your PDF files! </li></ul></ul><ul><ul><ul><li>first stage - a world class online promotional capability - FREE until early 2010 for GNZeBook participating publishers </li></ul></ul></ul><ul><ul><ul><ul><li>this will set us up in readiness for a 2010 launch </li></ul></ul></ul></ul><ul><ul><ul><li>for those who want more NOW, access to a world class digital warehouse, marketing and production platform </li></ul></ul></ul><ul><ul><li>MT to approach device suppliers, libraries, booksellers, government, industry organisations etc to secure support </li></ul></ul><ul><ul><li>December 2 in Auckland - Internet Marketing workshop - GNZebooks case study </li></ul></ul><ul><ul><li>Start your own programme today - no need to wait ! </li></ul></ul>

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