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1000 Great New Zealand eBooks
 

1000 Great New Zealand eBooks

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The presentation from Martin Taylor (Digital Publishing Forum) for the 100 Great New Zealand eBooks.

The presentation from Martin Taylor (Digital Publishing Forum) for the 100 Great New Zealand eBooks.

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    1000 Great New Zealand eBooks 1000 Great New Zealand eBooks Presentation Transcript

    • 1000 Great New Zealand eBooks  Project Update Auckland, 3 September 2009 Martin Taylor
    • What are we trying to achieve?
      • a. Industry-focused aims
        • Help NZ publishers get started early in digital publishing
        • Introduce important infrastructure into New Zealand early
        • Upskill NZ publishers in digital publishing and marketing
      •  
      • b. Market-focused aims
        • Create a market for digital reading in New Zealand
        • Open international channels for New Zealand publishers
        • Upskill key groups (booksellers, libraries, educational insititutions, authors, readers)
    • 28 publishers and 300 titles so far!
      • Allen and Unwin 
      • Awa Press 
      • Bridget Williams Books 
      • Calico Publishing 
      • CC Press 
      • CCH New Zealand 
      • David Bateman 
      • ESA Publications 
      • Gecko Press 
      • Hachette NZ
      • HarperCollins 
      • Hauraki J & K Press
      • Huia Publishers
      • Libro International 
      • Longacre Press 
      • Manaaki Whenua Press 
      • New Holland
      • OutLoudPress 
      • Penguin Books NZ 
      • Phantom House
      • Polygraphia 
      • Random House
      • RJMedia Ltd 
      • Safehaven 
      • Spinal Publications 
      • Te Papa Press 
      • The Corporate Toolbox
      • Zenith Publishing
    • A glance at the quality and variety of books submitted
        • Isle of Tears by Deborah Challinor 
        • Mothers Raising Sons by Nigel Latta  
        • Mr Pip by Lloyd Jones  
        • Palmers Vegetable Growers Handbook  
        • Penguin History of New Zealand by Michael King  
        • Rita Angus: An Artist's Life by Jill Trevelyan  
        • Scornful Moon by Maurice Gee  
        • Snake and Lizard by Joy Cowley  
        • The 10pm Question by Kate de Goldi  
        • The Treaty of Waitangi by Claudia Orange  
        • Tu by Patricia Grace  
        • Whale Rider by Witi Ihimaera
    • How will the GNZebooks project work?
      • The Basic Approach
        • No formal selection process envisaged at this stage
        • Ebook format: ePub with Adobe DRM
        • Focus will be on 
          • (1) free sampling of partial books, and 
          • (2) paid rental of, or subscription access to , complete books
        • Rentals might be $5-8 for 7-21 days, for instance
        • Subscription/bundling access might be up to 60 days for multiple titles (or up to 12 months for libraries)
        • Rented/sampled via the GNZebooks website but other channels will be sought
        • Publishers will get aggregated sales data to learn from
    • Benefits of this approach
      • This approach should:
      •  
        • Minimise barriers to consumer ebook sampling 
        • Maximise 'packaging'/'bundling' options for promotions
        • Encourage other parties to enter the market (eg booksellers, ebook reader device manufacturers)
        • Provide least conflict with publishers' own marketing and sales initiatives
        • Defuse anti-DRM arguments (DRM is required to time-limit)
    • How the ebooks can be managed and distributed
    • Proposed terms for publishers
        • Digitise, or finance digitisation of, your ebooks 
          • some finance might be available
          • bulk deals can be arranged
        • Non-exclusive right granted to GNZebooks to:
          • rent ebooks to public (<60 days)
          • rental/subscriptions to libraries (<12 months term)
          • distribute to online booksellers for rental (or sale if agreed by publisher)
          • offer free samples of works, eg <50%
        • Active participation in promoting GNZebooks
        • Term: approx 15 months (from date of launch)
    • What we need to do
        • Project management , business development
          • drive overall project
          • publisher and third-party partner liaison
          • business development - sales (ebooks, sponsorship, services) and partnerships (booksellers, libraries, ebook readers, etc)
          • marketing, events and publicity
        • Admin for digital warehouse and website
          • sourcing, conversion and ingesting ebooks, etc
          • bibliographic data, marketing materials, etc
        • Technology
          • capital costs, hosting and operation - digital warehouse, websites, DRM server
          • customisation, technical support
        •   Finance and publisher distributions
    • Possible funding sources
      • Commercial Income from:
        • Rentals to public, NZ and international
        • Wholesale sales to booksellers, NZ and international
        • Library subscriptions
        • Proposal: split GNZebook income 50/50 to contribute to project costs
        • Optional purchase of higher end services (eg production services)
        • A per-ebook contribution?eg $50-$100, with capped limit
      • Sponsorship / Other
        • Govt, industry or other groups
        • Commercial sponsors
      • Goal : Keep costs modest, maximise outside income.
    • Marketing Opportunities
        • Publishers incorporate into their promotions 
          • Internet Marketing seminar (2 December) case study
        • Media publicity
        • Partnerships with industry groups
          •   eg Readers and Writers Festivals, Book Month, Book Council, BSNZ
        • Libraries
        • Partnerships with device suppliers (Apple, Asus, Sony, etc)
        • Bookshops
        • Book clubs
        • Public events, eg author digital readings
        • Schools or tertiary institutions
    • Timing
        • The ebook reader market development in New Zealand
          • Looking for ePub/Adobe DRM-supported devices
          • Still no retail activity in dedicated ebook readers
          • Smartphone market will receve a boost early 2010 with Google Android
          • Unlikely to be earlier than 2Q/3Q of 2010
        • Logistic considerations
          • Time needed to bring partners into the project (promotion, distribution, funding)
          • Digitisation of titles can be done quickly once the &quot;raw files&quot; are received, hardcopy will take longer
          • Post-Xmas
          • Goal: April-June 2010 launch, tbc.
    • What we need from you today
        • Patience and commitment to hang in
          • this is a big, complex project that won't happen overnight
        • Send us your PDF files!
          • first stage - a world class online promotional capability - FREE until early 2010 for GNZeBook participating publishers
            • this will set us up in readiness for a 2010 launch
          • for those who want more NOW, access to a world class digital warehouse, marketing and production platform
        • MT to approach device suppliers, libraries, booksellers, government, industry organisations etc to secure support
        • December 2 in Auckland - Internet Marketing workshop - GNZebooks case study
        • Start your own programme today - no need to wait !