Social Media and Identity
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  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.
  • Social media sometimes gets a bad rap because people say it’s a waste of time. And it certainly can be.

Transcript

  • 1. What is social media?
  • 2. any electronic platform that allows two way communication or other interaction with content
  • 3. blogs microblogs message boards & forums photo & video sharing Audio & video podcasts social bookmarking social networks reviews
  • 4. In one way or another, nearly everyone will be in social media in 2009.
  • 5.  
  • 6. Why should organizations be on social media? We all trust our peers more than any other source. And the tools to share opinions are free, lightweight and ubiquitous.
  • 7. I use social media – primarily blogs, podcast, Twitter, Facebook and LinkedIn…
  • 8.  
  • 9. … along with wikis, blogs, feeds, videos and microsharing behind the firewall at TechTarget. But that’s “Enterprise 2.0” – not Web 2.0.
  • 10. “ Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their goals.” -Professor Andrew McAfee, MIT
  • 11. Enterprise 2.0 implementations generally use a combination of social software and collaborative technologies
  • 12. Enterprise social computing includes: blogs , RSS , social bookmarking , social networking and wikis .
  • 13. Case studies for successful enterprise social computing include private industry, like Booz-Allen Hamilton and Lockheed Martin, …and now government, like Intellipedia and A-Space. Or MyBarackObama.com.
  • 14. How do Web 2.0 and enterprise 2.0 work together?
  • 15. So let’s call it “enterprise social computing” …and drop the 2.0.
  • 16. Most public entities need to be on Facebook and at least monitor Twitter and LinkedIn.
  • 17. Employees can & will use smartphones to update them in real-time.
  • 18. In a recent survey by Russell Herder, fewer than one-third of 438 respondents said their organization had a policy in place governing social media use.
  • 19. Only 10% of the companies surveyed indicated that they had conducted employee training on such use.
  • 20. And yet Web applications are at the top of security threats to the enterprise.
  • 21. Is it any wonder that 80% of the executives surveyed said they are fearful of social networking risks?
  • 22. That said… …many organizations will allow some form of social computing for collaboration. Workers are already bringing the tools to work from home when sysadmins don’t provide better versions.
  • 23. And whether it’s Web 2.0 or enterprise social computing… regulatory compliance means relevant social messaging will need to be logged and audited for e-discovery.
  • 24. Facebook is already “discoverable” in Canada.
  • 25. For those that collaborate most effectively internally and externally, there appear to be major rewards. Research from MIT’s Andrew McAfee indicates that those who use it best – and safely – reap significant competitive benefits
  • 26. Best bets to adapt?
  • 27. Sandboxes can help with security That’s how the White House addressed the issue – at first. Defense contractors complying with “transparency directives” may proceed similarly.
  • 28. Social media policies are key. IBM’s social computing guidelines are a gold standard.
  • 29. And emphasizing common sense & education for employees about security risks is essential. Phishing, XSS and worms are on the rise.
  • 30. You can find me at [email_address] @digiphile or @ITcompliance