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Multiscreen Experience Design (short presentation, English)

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Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book ...

Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book and project by Wolfram Nagel and Valentin Fischer (authors) and digiparden GmbH (publisher/editor). More information via multiscreen@digiparden.de

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Multiscreen Experience Design (short presentation, English) Multiscreen Experience Design (short presentation, English) Presentation Transcript

  • Multiscreen Experience Design Strategy and concept development for digital services for multiple screens The Multiscreen Experience project is supported by digiparden GmbH. digiparden GmbH is editor and publisher of the Multiscreen Experience Design book.
  • Twitter:@wolframnagel#Multiscreen Multiscreen Experience Design Strategy and concept development for digital services for multiple screens Executive summary Wolfram Nagel, digiparden GmbH Schwäbisch Gmünd, July 2013
  • We are a nation of multiscreeners. Most of media time today is spent in front of a screen. Google study 2012 (bit.ly/ggl12) View slide
  • Multiscreen Experience Desgin device / screen context of use user strategies and examples View slide
  • Smartphone: communication, networking, entertainment Tablet: entertainment and communication Desktop: professional and recreational usage Smart TV: visual information and simultaneus usage FOUR Screens / devices
  • http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ People use any platform to do anything. Giles Colborne
  • Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich User PROTOTYPES
  • Chris Kulig (Trend user) aged 35, single | event manager, secondary school
  • MODEOFUS E S ITUATION ENVIRONMENT Context of use
  • mobile context of use
  • strategies and examples
  • Mobile First Simultaneity Social TV Device Shifting Complementarity Synchronisation Screen Sharing Coherence Fluidity Smart Content Mashability Communification Gamification Storyfication Emotionality Microjoyment Hybrid Media strategies and examples
  • Josh Clark https://twitter.com/#!/globalmoxie/status/192276891913297920 A part of Multi-device strategy is simply embracing the uncertainty.
  • Authors: W. Nagel / V. Fischer Publisher: digiparden GmbH ISBN: 978-3-9815872-0-3 1st edition (German), May 2013 284 pages Price: EUR 39,90 More here: www.multiscreen-experience-design.com Book and website