Pharmacovigilance, first introduced by the World Health Organisation in 1961, is now an imperative stage of the drug cycle. It enables the detection of adverse effects of any new drug prior to its release onto the market. Fast-forward and our technological society can now provide us with even more information surrounding new and available drugs, but where can social media play a role? See our presentation to discover why it is important the pharmaceutical industry uses social media to monitor products, and how the public can also benefit from this rich resource of information. You can also download our free eBook for a deeper insight through the link at the end of the presentation.

1. Drug Safety Monitoring:
why should we listen to social media?

2. ● 18-24 years old are twice as likely than 45-54 years old to use
social media for health related discussions
● Nearly 1 in 3 consumers discuss health-related issues online
● 20% of consumers join an online health forum or community
Pharmacovigilance: why is social media relevant?

3. The rise of social media provides a
new online avenue for information
related to patient's Adverse Drug Reactions.

4. Easily identify conversations on
Twitter using specific tags
(such as '#DocTocToc')
Listen and Detect
Detect HOW and WHO
is talking about your products (patients,
media, health professionals, etc)
Extract ADRs mentions
from unlimited tweets,
blogs
Obtain pseudo contact
information in the form
of an URL of ADR
reporters.

5. Collect data
Follow the drug cycle
Monitor Define
Before drug’s launch
of the brand to suit
current patient’s
needs and concerns
from unmet needs,
malpractice, and ADRs
for your next research
the reputation of your
brand and products
after a new launch
your communication
strategy from key
insights
Improve message
After drug’s launch
Manage Crisis
thanks to real-time
customized alerts
and tags

6. and if you want to know more...