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Case Study: Lafarge - Creating a Collaborative Intelligence Platform
 

Case Study: Lafarge - Creating a Collaborative Intelligence Platform

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Lafarge is a leading global provider of building materials and a major player in the cement, concrete and aggregates industries worldwide. ...

Lafarge is a leading global provider of building materials and a major player in the cement, concrete and aggregates industries worldwide.

In 2012 Lafarge began a collaborative intelligence project based in India, aiming to extract information on everything from technological building innovation to the Indian construction market and competitive environment.

The Digimind Intelligence platform addressed these requirements, allowing Lafarge to target specific geographical areas and languages. Once the information was collected, users were able to specify the deliverables needed, designing shared dashboards and automated newsletters to disseminate information efficiently.

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    Case Study: Lafarge - Creating a Collaborative Intelligence Platform Case Study: Lafarge - Creating a Collaborative Intelligence Platform Document Transcript

    • C A S E S T U D Y B O S T O N - P A R I S - G R E N O B L E - R A B A T - L O N D O N - S I N G A P O R Ew w w . d i g i m i n d . c o m LAFARGE is a leading global provider of building materials and a major player in the cement, concrete and aggregates industries worldwide. LAFARGE contributes to the construc- tion of cities across the globe by desi- gning and delivering innovative solu- tions to take city construction into the future. Anticipating the housing requi- rements of today’s urban complexes, the company provides cities with more compact, more durable, more beautiful and better connected homes. With 1570 production sites across 64 countries, and annual sales just shy of €16 billion, LAFARGE is listed on the Paris stock exchange and employs over 65,000 people. It also runs a dedicated research centre for construction mate- rials, complemented by a network of Construction Development Labs (CDLs) manned by 1,000 industry experts. THECHALLENGE Lafarge’s Competitive Intelligence de- partment in Lyon, managed by Nathalie Gautier-Hamel, is staffed by 8-10 people tasked with seeking out and exploiting external information relevant to Lafarge’s products, technologies and innovations. Lafarge used Digimind to support its Construction Development Lab in Mum- bai, India. Set to become the third largest global construction market by 2018, India has considerable needs in terms of hou- sing and infrastructure. Key to Lafarge’s success is understanding business me- chanics in the construction industry at a local and global level. In Lafarge’s case, these requirements hi- ghlighted a need for a collaborative intel- ligence platform to extract information on everything from technological building innovation to the Indian construction market and competitive environment. CREATING A COLLABORATIVE INTELLIGENCE PLATFORM THE SOLUTIONThe project included three intelligence- gathering objectives. Lafarge needed to monitor three main targets: the global technology market, to spot key innova- tions in building and green initiatives; the Indian construction market; and construc- tion chain actors - including cement pro- viders, industrial customers, developers, contractors and architects. Most importantly, Lafarge needed a way to summarise and rank the information gathered automatically, to be sent to key managers once a month. The Digimind Intelligence platform addressed these requirements. Besides being able to monitor specific topics in depth, Lafarge was able to target specific geographical areas and languages. Once the information was collected, the depart- ment was able to specify the deliverables needed, designing shared dashboards and automated newsletters to dissemi- nate information efficiently. "THE KEY ADVANTAGE OF USING THE DIGIMIND PLATFORM IS BEING ABLE TO CONSOLIDATE ALL OUR SOURCES IN A SINGLE PLACE, OFFERING A UNIQUE INTERNAL COMPETITIVE INTELLIGENCE SERVICE" CarlaMonfray, Head of Construction Efficiency Monitoring Unit
    • Why did Lafarge choose Digimind? The Competitive and Technological Intelli- gence Department at Lafarge chose Digi- mind as an intelligence platform provider in 2012 with the aim of initiating a monitoring programme, automating information collec- tion procedures and optimising the use of human resources dedicated to data analysis. The collaborative intelligence project imple- mented for one of our Indian divisions was a pilot program intended to test the idea of using a turnkey service for an internal client. Digimind’s processes allowed us to monitor local information sources, share information internally with project collaborators, design and produce deliverables and ultimately pro- videprojectmanagersinIndiawithimproved operational autonomy. Which Digimind features did you find most useful? In general, the collaborative work under- taken with Digimind has produced highly positive results, enabling us to share infor- mation and ideas with collaborators across other divisions of Lafarge. Several key features of Digimind Intelli- gence were extremely useful. • Structured organisation of information sources, saving us considerable time and resources • Ability to share information with pro- ject collaborators across different divi- sions and countries • Autonomy given by the system to col- laborators, allowing them to find and validate relevant information • Ability to visualise data graphically in a variety of formats What are the advantages of using an in- telligence platform for your projects? Each project identifies and develops new sources of intelligence useful in pursuing Lafarge’s wider strategic goals. The key advantage of using the Digimind platform is being able to consolidate all our sources (competitors, sectors etc.) in one place, offering a unique internal information dis- semination service to project collaborators. How did the Digimind team help you implement the project? Digimind’s consulting team was brought on board to share their expertise, train the Lafarge personnel leading and managing the project and provide advice and sup- port to facilitate the project’s successful deployment. w w w . d i g i m i n d . c o m c o n t a c t - u s @ d i g i m i n d . c o m "Each project identifies new sources of intelligence useful in pursuing strategic goals" P R O J E C T R E S U L T S A QUICK LOOK AT 1.DEFINING THE SCOPE Supported by Digimind’s dedicated team of experts, Lafarge was able to set up custom intelligence topics covering building materials, innova- tion, green building, construction, corporate news, public sector news and more - from about 2170 unique sources, every single day. 2.CUSTOM DASHBOARD BUILDING Each topic could be combined or isolated to analyse what was going on behind all the data. Digimind’s multifaceted graphical interfaces allowed Lafarge’s team to delve into the areas most worthy of their atten- tion at any given moment. Digimind Intelligence can transform data into 12 different graphical analyses - eve- rythingfromhistogramstotreemaps, and semantic webs to tag clouds. 3.GETTING IT RIGHT: FINE TUNING QUERIES Once the topics were set up, Digi- mind Intelligence allowed the team todesignnewsletterswithspecifically selectedcontent.ThroughDigimind’s native reporting feature, senior exe- cutives on the CDL project were sent monthly summaries of key develop- ments in each area of interest, some fine-tuned for the Indian market, some for a broader landscape. The DIGIMIND INTELLIGENCE plat- form is perfectly adapted to collabora- tive intelligence gathering, combining strength and power with task automa- tion, autonomy and, above all, flexibility. This means that our users save time on data processing and deliverables, while also being able to add and modify topics independently and scale their projects from a single department to a global organisation. "Digimind enables us to share information internally and im- prove operational autonomy" Carla Monfray Technology and Competi- tive Intelligence Department Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa. © Digimind SA, all rights reserved. RCS 419 346 135 AboutDigimind