Online Video for tv station websites


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The world of traditional media has changed, Ad dollars are deserting airwaves for the Internet even faster than anyone expected.
TV Stations have relationships with both listeners and the advertisers, making it a very powerful contender for leveraging the online video explosion. This presentation details how your station can take back the power -- grow ad revenue and traffic using online video.

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Online Video for tv station websites

  2. 2. Million$ of Reasons to Reinvent
  3. 3. Online Video is Exploding• A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result• 86. 3 % (173 Million) of Total U.S. Internet Audience (January) - -32.4 Billion videos• Cisco predicts that by 2013 90% of all Web traffic will be generated by video• Comscore estimates that companies TV advertising declined 21.2%, from using online video see sales lifts $52 billion to $41 billion during 2008 - between 20 – 40% 2009 while Online TV advertising Revenue Grew.
  4. 4. The Opportunity•Cost Effective Platform to generate new revenuestreams from your existing infrastructure•Give your advertisers a vehicle to touch youraudience way beyond the 30 second spot.•Engage on-air and relate it back to content thatthey love and engage them online with video.•Instant Monetization with Remnant PartnersTOTAL AUDIENCE ENGAGEMENT•Web is Companion Viewing Environment foreverything today – TV, Radio etc.•On average people spend 20-45 minutes with ON-AIR ONLINE ON-SITEvideo content that they search for. RATINGS RESULTS  REVENUE•Your online TV completes the engagement that 4your station starts On-Air.
  5. 5. What Advertisers Want •Sponsor owns key interactive features, and elements on Station’s Online TV reaching your key customers •Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1- 800-BUY Now for more info •Overlays Link Directly to your website or promotion
  6. 6. Creative Campaign Elements Custom Branded SegmentsIn Stream Video AdsPre-Roll, Mid-Roll, Post Roll with Companion Ads Pre-Roll with Companion Ads
  7. 7. Branded Video Destinations 7
  8. 8. Branded Video Destinations 8
  9. 9. What Your Audience Wants Your TV Station Brand = Grow Your Traffic Opportunity to Be TV With Engaging Online Content •Your local personalities  Station Interviews have limited time on the air  In-Studio to connect with audiences Performances ( Secret and continue to share their Sessions)  Reality Shows “passion points” (shopping,  Event Coverage cooking, family -- whatever  EPK’s excites them and therefore  Original excites listeners) Programming (Friday Night Cheerleading •Web co’s are stealing “TV in America, Locker style” promos and Room etc) personalities!!!!  Promotion Videos
  10. 10. Organic Distribution Social MediaYour branding carries through wherever player goes. Passionate viewers can embed your player on their website and other sites. Influencers are informing their circle of influence and virally spreading the channel.)
  11. 11. Social Media Integration
  12. 12. Services to BroadcastersSales SupportDifferentiate your station beyond the PPT!! •Communicate your message in an interesting visual format. •Marketing materials – video production, one-sheets, presentations • “Invisible vendor” for web products & services (web site design, SEO, marketing on Click Here to watch examples of Station Video Sales Demos alternative web channels = full service web packages for your clients)
  13. 13. Points of Differentiation… Enhanced Social Media Integration with Fully Embeddable Channels (Viral Marketing) Most Flexible Video Advertising System on the market – Supports Traditional and Custom Ad Units (Skins, Bugs, Overlays, In- Stream +++) Integrated with major AD SERVING and software such as DOUBLECLICK DART Advanced Scheduling of Program and Ad Serving – Time of Day Compatible with all major broadcast scheduling software – No effort duplication. (ONLY system on market with this feature)
  14. 14. The Technology Behind Success! A few stations using the our platform Station URL NameWPST 94.5 XL 106.7 X107 Hot 97 www.hot97.comPower 106 KJLH Star 104 club 93.7 www.club937.comHot 107.9 www.1079ishot.comWJYY 105.5 Over 200 stations in total…
  15. 15. Proven Technology Success Track RecordWe have the proven experience and technology to deliver the turn-key video solution you need. Look at just a few of the brands that trust us….
  16. 16. Let’s Partner for SuccessYour Station has relationships &distribution, we have the products &resources today’s clients want.Our combined relationships andexpertise will lead to increasedrevenues and products that exciteand invigorate clients and listeners! – Visit us online at Let’s Get Started Today Contact Us at (877) 407-9797 – Reach Out linkedin/maryspio2