GROW YOUR RADIO STATION ONLINE AD REVENUE  & TRAFFIC WITH VIDEO<br />
The World of Radio Has Changed<br />You wouldn’t be in this department if you didn’t know this, but if you need the resear...
Million$ of Reasons to Reinvent<br />2007 marked<br />the first time in history  when there were more advertising dollars ...
Online Video is Exploding<br />A Kelsey Group study found  55% of people who view a video visit the company’s website, 30%...
The Opportunity<br /><ul><li>Cost Effective Platform to generate new revenue streams from your existing infrastructure
Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
Engage on-air and relate it back to content that they love and engage them online with video.
Instant Monetization with Remnant Partners</li></ul>TOTAL AUDIENCE ENGAGEMENT<br /><ul><li>Web is Companion Viewing Enviro...
On average people spend 20-45 minutes with video content that they search for.
Your online TV completes the engagement that Radio starts On-Air.</li></ul>ON-AIR ONLINE ON-SITE<br />RATINGS RESULTS ...
Proven Technology Success Track Record <br />Proven experience and technology to deliver the turn-key video solution you n...
Success Track Record <br />Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are th...
The Proof is in the Numbers<br />Users interacted 1011% more with XLTV<br />
What Advertisers Want<br /><ul><li>Sponsor owns key interactive features, and elements on Radio Station’s  Online TV reach...
Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1-800-BUY Now for more info
Overlays Link Directly to your website or promotion</li></ul>Increase Ad Revenue<br />
Creative Campaign Elements<br />Custom Branded Segments<br />In Stream Video Ads<br />Pre-Roll, Mid-Roll, Post Roll with C...
Branded Video Destinations<br />
Branded Video Destinations<br />12<br />
Branded Video Destinations<br />13<br />
Branded Video Destinations<br />14<br />
Upcoming SlideShare
Loading in …5
×

Growing Radio Station Online Ad Revenue with Video

2,816 views
2,694 views

Published on

The world of Radio has changed, Ad dollars are deserting radio airwaves for the Internet even faster than anyone expected.

Radio still has the audience, according to Arbitron radio reaches 93% of Americans (12+) each week and 91% of 12-17 year olds. Radio also has relationships with both listeners and the advertisers, making it a very powerful contender for leveraging the online video explosion. This presentation details how your station can take back the power -- grow ad revenue and traffic using online video.

Growing Radio Station Online Ad Revenue with Video

  1. 1. GROW YOUR RADIO STATION ONLINE AD REVENUE & TRAFFIC WITH VIDEO<br />
  2. 2. The World of Radio Has Changed<br />You wouldn’t be in this department if you didn’t know this, but if you need the research to back this up – we have it!<br />Advertising Goes Off the Radio!<br />Ad dollars are deserting radio airwaves for the Internet even faster than expected. <br />
  3. 3. Million$ of Reasons to Reinvent<br />2007 marked<br />the first time in history when there were more advertising dollars spent on Internet ads ($21.7 billion) than on radio ads ($20.4 billion), says eMarketer. <br />
  4. 4. Online Video is Exploding<br />A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result<br />86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos<br />Cisco predicts that by 2013 90% of all Web traffic will be generated by video<br />Comscore estimates that companies using online video see sales lifts between 20 – 40%<br />
  5. 5. The Opportunity<br /><ul><li>Cost Effective Platform to generate new revenue streams from your existing infrastructure
  6. 6. Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
  7. 7. Engage on-air and relate it back to content that they love and engage them online with video.
  8. 8. Instant Monetization with Remnant Partners</li></ul>TOTAL AUDIENCE ENGAGEMENT<br /><ul><li>Web is Companion Viewing Environment for everything today – TV, Radio etc.
  9. 9. On average people spend 20-45 minutes with video content that they search for.
  10. 10. Your online TV completes the engagement that Radio starts On-Air.</li></ul>ON-AIR ONLINE ON-SITE<br />RATINGS RESULTS  REVENUE<br />5<br />
  11. 11. Proven Technology Success Track Record <br />Proven experience and technology to deliver the turn-key video solution you need. Look at just a few of the brands that trust us….<br />
  12. 12. Success Track Record <br />Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are thrilled by the monetization that we have been able to achieve and the steady growth in revenue contribution from 1% to 21%.”<br />Since April 2009, WQHT has billed $500,000 in revenue for Hot 97 TV, most of which did not come from traditional radio budgets. The channel is getting the attention of digital agencies and client brand teams, Cameron says. “They’re interested in the concept and storyline and excited about being part of something that is groundbreaking. (Inside Radio)<br />We had problems with other companies getting Spanish to display properly, and we knew this wasn’t an issue with the Player. They were already optimized for Spanish language” Mando d’Armas, MGS Communication on the Scion Campaign <br />
  13. 13. The Proof is in the Numbers<br />Users interacted 1011% more with XLTV<br />
  14. 14. What Advertisers Want<br /><ul><li>Sponsor owns key interactive features, and elements on Radio Station’s Online TV reaching your key customers
  15. 15. Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1-800-BUY Now for more info
  16. 16. Overlays Link Directly to your website or promotion</li></ul>Increase Ad Revenue<br />
  17. 17. Creative Campaign Elements<br />Custom Branded Segments<br />In Stream Video Ads<br />Pre-Roll, Mid-Roll, Post Roll with Companion Ads<br />Pre-Roll with Companion Ads<br />
  18. 18. Branded Video Destinations<br />
  19. 19. Branded Video Destinations<br />12<br />
  20. 20. Branded Video Destinations<br />13<br />
  21. 21. Branded Video Destinations<br />14<br />
  22. 22. What Your Audience Wants<br />Your Radio Station Brand =Opportunity to BeTV Online<br />FACT: Radio Creates Some of the Best TV Personalities!<br /><ul><li>Your local personalities have limited time on the air to connect with audiences and continue to share their “passion points” (shopping, cooking, family -- whatever excites them and therefore excites listeners)
  23. 23. TV in general and even web co’s are stealing “radio style” promos and personalities!!!!</li></ul>Grow Your Traffic With Engaging Content <br /><ul><li>Station Interviews
  24. 24. In-Studio Performances ( Secret Sessions)
  25. 25. Reality Shows
  26. 26. Event Coverage
  27. 27. EPK’s
  28. 28. Original Programming (Friday Night Cheerleading in America, Locker Room etc)
  29. 29. Promotion Videos</li></li></ul><li>Organic DistributionSocial Media<br />Your branding carries through wherever player goes. Passionate viewers can embed your player on their website and other sites. Influencers are informing their circle of influence and virally spreading the channel.)<br />
  30. 30. Social Media Integration<br />
  31. 31. Services to Radio Broadcasters<br />Sales Support<br />Differentiate your station beyond the PPT!!<br /><ul><li>Communicate your message in an interesting visual format.
  32. 32. Marketing materials – video production, one-sheets, presentations
  33. 33. “Invisible vendor” for web products & services(web site design, SEO, marketing on alternative web channels = full service web packages for your clients)</li></ul>Click Here to watch examples of <br />Station Video Sales Demos<br />
  34. 34. Points of Differentiation…<br /><ul><li>Enhanced Social Media Integration with Fully Embeddable Channels (Viral Marketing)
  35. 35. Most Flexible Video Advertising System on the market – Supports Traditional and Custom Ad Units (Skins, Bugs, Overlays, In-Stream +++)
  36. 36. Integrated with major AD SERVING and software such as DOUBLECLICK DART
  37. 37. Advanced Scheduling of Program and Ad Serving – Time of Day
  38. 38. Compatible with all major broadcast scheduling software – No effort duplication. (ONLY system on market with this feature)</li></li></ul><li>The Technology Behind Success!<br /> A few stations using the our platform<br />Over 200 stations in total…<br />
  39. 39. Let’s Partner for Success<br />Your Radio Station has relationships & distribution, we have the products & resources today’s clients want.Our combined relationships and expertise will lead to increased revenues and products that excite and invigorate clients and listeners!<br />Let’s Get Started Today <br />Contact Us at (877) 407-9797<br />Visit us online at www.NextGalaxyMedia.com<br />Reach Out<br />linkedin/maryspio2<br />twitter.com/maryspio<br />

×