Growing Radio Station Online Ad Revenue with Video

GROW YOUR RADIO STATION ONLINE AD REVENUE & TRAFFIC WITH VIDEO

The World of Radio Has Changed
You wouldn’t be in this department if you didn’t know this, but if you need the research to back this up – we have it!
Advertising Goes Off the Radio!
Ad dollars are deserting radio airwaves for the Internet even faster than expected.

Million$ of Reasons to Reinvent
2007 marked
the first time in history when there were more advertising dollars spent on Internet ads ($21.7 billion) than on radio ads ($20.4 billion), says eMarketer.

Online Video is Exploding
A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result
86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos
Cisco predicts that by 2013 90% of all Web traffic will be generated by video
Comscore estimates that companies using online video see sales lifts between 20 – 40%

The Opportunity
Cost Effective Platform to generate new revenue streams from your existing infrastructure
Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
Engage on-air and relate it back to content that they love and engage them online with video.
Instant Monetization with Remnant Partners
TOTAL AUDIENCE ENGAGEMENT
Web is Companion Viewing Environment for everything today – TV, Radio etc.
On average people spend 20-45 minutes with video content that they search for.
Your online TV completes the engagement that Radio starts On-Air.
ON-AIR ONLINE ON-SITE
RATINGS RESULTS  REVENUE
5

Proven Technology Success Track Record
Proven experience and technology to deliver the turn-key video solution you need. Look at just a few of the brands that trust us….

Success Track Record
Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are thrilled by the monetization that we have been able to achieve and the steady growth in revenue contribution from 1% to 21%.”
Since April 2009, WQHT has billed $500,000 in revenue for Hot 97 TV, most of which did not come from traditional radio budgets. The channel is getting the attention of digital agencies and client brand teams, Cameron says. “They’re interested in the concept and storyline and excited about being part of something that is groundbreaking. (Inside Radio)
We had problems with other companies getting Spanish to display properly, and we knew this wasn’t an issue with the Player. They were already optimized for Spanish language” Mando d’Armas, MGS Communication on the Scion Campaign

The Proof is in the Numbers
Users interacted 1011% more with XLTV

What Advertisers Want
Sponsor owns key interactive features, and elements on Radio Station’s Online TV reaching your key customers
Interactive Overlays featuring Sponsor promotional message, or call to action (e.g.. Call 1-800-BUY Now for more info
Overlays Link Directly to your website or promotion
Increase Ad Revenue

Creative Campaign Elements
Custom Branded Segments
In Stream Video Ads
Pre-Roll, Mid-Roll, Post Roll with Companion Ads
Pre-Roll with Companion Ads

Branded Video Destinations

12

13

14

What Your Audience Wants
Your Radio Station Brand =Opportunity to BeTV Online
FACT: Radio Creates Some of the Best TV Personalities!
Your local personalities have limited time on the air to connect with audiences and continue to share their “passion points” (shopping, cooking, family -- whatever excites them and therefore excites listeners)
TV in general and even web co’s are stealing “radio style” promos and personalities!!!!
Grow Your Traffic With Engaging Content
Station Interviews
In-Studio Performances ( Secret Sessions)
Reality Shows
Event Coverage
EPK’s
Original Programming (Friday Night Cheerleading in America, Locker Room etc)
Promotion Videos

Organic DistributionSocial Media
Your branding carries through wherever player goes. Passionate viewers can embed your player on their website and other sites. Influencers are informing their circle of influence and virally spreading the channel.)

Social Media Integration

Services to Radio Broadcasters
Sales Support
Differentiate your station beyond the PPT!!
Communicate your message in an interesting visual format.
Marketing materials – video production, one-sheets, presentations
“Invisible vendor” for web products & services(web site design, SEO, marketing on alternative web channels = full service web packages for your clients)
Click Here to watch examples of
Station Video Sales Demos

Points of Differentiation…
Enhanced Social Media Integration with Fully Embeddable Channels (Viral Marketing)
Most Flexible Video Advertising System on the market – Supports Traditional and Custom Ad Units (Skins, Bugs, Overlays, In-Stream +++)
Integrated with major AD SERVING and software such as DOUBLECLICK DART
Advanced Scheduling of Program and Ad Serving – Time of Day
Compatible with all major broadcast scheduling software – No effort duplication. (ONLY system on market with this feature)

The Technology Behind Success!
A few stations using the our platform
Over 200 stations in total…

Let’s Partner for Success
Your Radio Station has relationships & distribution, we have the products & resources today’s clients want.Our combined relationships and expertise will lead to increased revenues and products that excite and invigorate clients and listeners!
Let’s Get Started Today
Contact Us at (877) 407-9797
Visit us online at www.NextGalaxyMedia.com
Reach Out
linkedin/maryspio2
twitter.com/maryspio

Growing Radio Station Online Ad Revenue with Video

by Mary Spio on Aug 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 1

Statistics

Growing Radio Station Online Ad Revenue with Video — Presentation Transcript