Today video is now an integral part of the online experience. According to Comscore 86. 3 % (173 Million) of Total U.S. Internet Audience viewed 32.4 Billion videos in January alone. Every company should consider a video strategy in its overall marketing plan.
How do you grab the attention of your customers and provide them with the value that builds loyalty and brand bond? A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40%
The opportunity to drive business advantage using online video is still young. Get in on the action now. Make it fun and easy to deliver video. Invest in a professional online video application.
2. new face of customer
engagement
Vidaroo is a video technology
company that provides a
proprietary video delivery platform
for online video and social content
syndication across the web and on
other platforms.
Vidaroo’s interactive network
reaches over 10 Million visitors
across highly targeted and
trafficked lifestyle and
entertainment websites.
Our award winning production
team has created content for the
most recognizable brands,
networks and celebrities.
3. online video at a glance
A Kelsey Group study found
55% of people who view a
video visit the company’s
website, 30% visit the a
physical store, and 24% make
a purchase as a result
86. 3 % (173 Million) of Total
U.S. Internet Audience
(January) --32.4 Billion videos
Cisco predicts that by 2013 90%
of all Web traffic will be
generated by video
Comscore estimates that
companies using online video
see sales lifts between 20 – 40%
4. what online video means for your
business
Driving Direct Sales
Building Brand Awareness (Acquire
and engage new customers )
Getting Consumer Insight
Customer Loyalty & Retention
Reputation Management
Online Video
Establishing Your Business As An Growth
Authority & Destination For Your Continues
Products And Services at an
Interacting With Your Customers & Explosive
Industry Rate
Enhancing User Experience
Training Employees
5. top 10 reasons why i haven’t implemented
video
1. Video is just for kids
2. Online Video is for fun and games and
entertainment
3. We’re too corporate for video
4. I’m not a media company
5. I don’t like being in front of the camera
Video is BIG
across all
age
categories!
6. top 10 reasons why i haven’t implemented
video
6. Video is expensive
7. Video takes up too much
bandwidth
8. Where’s the ROI? I put a
video on YouTube and
haven’t seen any sales
yet
9. I don’t have time for
video
10. It’s too complicated
7. 12 ways to drive business using online video
Define your goals
Know your audience -- Focus on the needs of your
customers by providing value
Create a brand personality – by design or default
Promote your products and services
Optimize your video to create visibility within search
Always have a call to action. Get them in the sales
funnel
Get direct contact information. Customer
mission
aggregation accomplished
Turn your audience into brand ambassadors
/evangelists
Engage your employees and other subject matter
experts
Measure and track success
8. content to enrich your audience
Corporate Videos (virtual
road shows, annual
reports, company
overviews )
How To Videos & Expert
Tips
Product Demonstrations
Product Launches
Video Testimonials
Fun Ideas That Drive
Shopping
Reputation Management
Engaging Lifestyle Content
9. where to publish your videos
Your Own Website
Online Video Syndication
Social Media Syndication
Forester Research
indicates Video
SEO is 53 times
more likely to
drive a first page
search result than
traditional SEO.
According to Comscore,
44% of universal
search results on
Google featured
video (1/08)
13. conclusions
The opportunity is still
young. Get in on the action
now.
Make it fun and easy to
deliver video. Invest in a
professional online video
application. Do NOT try
DIY.
Video is now an integral
part of the online
experience. Every
company should consider
14. get started with video today
For more on using online video to
achieve your business objectives
please
See me after the presentation
Contact me directly at (321) 293-
3401
Visit us online at Vidaroo.com
Reach Out
linkedin/maryspio2
twitter.com/maryspio