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TalkTalk - Innovation - Max Alexander
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TalkTalk - Innovation - Max Alexander



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  • 1. Digital Leaders: innovationMax AlexanderExecutive Director, Innovation
  • 2. Where do good ideas come from?http://www.youtube.com/watch?v=NugRZGDbPFU 2
  • 3. Big innovation is right on the edge ofridiculous ideas Disgruntled Rogue Customers Employees Off the Grid Competitors 3
  • 4. Innovation at TalkTalk: some principles• Incremental innovation will always be important but it’s the step out ideas that make the difference, we can’t do many so getting it right or failing early is critical• Take your time, ask the right question• Experiment• Roll the dice• We are not an R&D house but we have to use our engineers to innovate around technical solutions to our product needs• We have to plan for it being difficult• We stay away from losers until its launched 4
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  • 6. Innovation at TalkTalk: how do we assess the ideas?• Scale of the opportunity or risk – how many customers, economics – data please.• Is it on strategy? If its not is it the idea or the strategy that needs to change?• Is there a mantra? – 5 words – ‘we democratise new services’• When do we need it done by?• Can we do it differently? – if all we can come up with is a me2 the size of the opportunity / threat needs to be huge• Is this something we shouldn’t do? What do we need to understand?• Can we do it quickly? – does it need to be perfect at launch or can we ship and iterate? (need to be perfect is a bad thing)• Can we cut our losses / can we change tack?• How much do people care about it – sense of energy?• Is it a platform for further growth and development? 6
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