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Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
Google-Making the Web work for you!
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Google-Making the Web work for you!

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Introduction to the Google workshop at the Masterclass given by David Black

Introduction to the Google workshop at the Masterclass given by David Black

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  • 1. Making the web work forgovernment5th July 2012David Black, Director, Google UK Google Confidential and Proprietary 1
  • 2. Internet users worldwide 2012 2BMobile subscribers 2012 5BDigital information in the world – videos, photos, music, texts, etc. 2012 800 exabytes Google Confidential and Proprietary 2
  • 3. Internet users worldwide2012 2B2020 5BMobile subscribers2012 5B2020 10BDigital information in the world –videos, photos, music,texts, etc. 2012 800 exabytes2020 53 zettabytes Google Confidential and Proprietary 3
  • 4. It took 27 years for 40% of UK households to own a TV…. Google Confidential and Proprietary 4Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  • 5. It took 13 years for 40% of UK households to be connected to the Internet Google Confidential and Proprietary 5Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  • 6. 5 years after relea se of the iPhon e, 40% of UK pop. own a smartpho ne (Jan 12) Google Confidential and Proprietary 6Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  
  • 7. TELEVISION   PHONE   TABLET  COMPUTER   Does This Look Familiar? Google Confidential and Proprietary 7
  • 8. Google Confidential and Proprietary 8
  • 9. Smartphonepenetration inthe UK isalready over50% Google Confidential and Proprietary 9
  • 10. 2013:     smartphone  sales  overtake  PC  sales   Google Confidential and Proprietary 10Source: Mobile World Congress, 2010
  • 11. 2013:   more  internet  users  on  mobiles   than  computers   Google Confidential and Proprietary 11Source: Morgan Stanley, Feb 2010
  • 12. On eBay sale is made every Second on Mobile Google Confidential and Proprietary
  • 13. Google Confidential and Proprietary 13
  • 14. In 2011, YouTubehad more than1 trillionviews Google Confidential and Proprietary 14
  • 15. In 2011, YouTube hadmore than1 trillionviews –that’s almost140 viewsfor every person onearth Google Confidential and Proprietary 15
  • 16. Google Confidential and Proprietary 16
  • 17. Google Confidential and Proprietary 17
  • 18. …Nearly a quarter of Brits say that the PC had replaced their TV as the main source of evening entertainmentSource: UKPA, March 2011. Referred to in Google Barometer Blog http://goo.gl/cTSNy Google Confidential and Proprietary 1818
  • 19. 36%of 18-35 y/o Europeanswatch more sport onlinethan on TV Google Confidential and Proprietary 19
  • 20. By 2015 there will be 50 millionpeople online in the UK Google Confidential and Proprietary 20
  • 21. £3,370 is the average annualspend of a UK online shopper Google Confidential and Proprietary 21
  • 22. 2/3 of Britons book theirholiday online Google Confidential and Proprietary 22
  • 23. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Talk” 1994 1998 2000 2003 2006 2011 Users: 77M 400M 500M 1B 2.1B Google Confidential and Proprietary 23
  • 24. Google Confidential and Proprietary 24
  • 25. Digital is not justmediaDigital changeseverything Google Confidential and Proprietary 25
  • 26. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 26
  • 27. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 27
  • 28. Web = Life Google Confidential and Proprietary 28
  • 29. Mobile is at the centre of our lives Wake up AM co 35 % of Android/iPhone ownersof bed 69 % of use an app before getting out gam Google Confidential and Proprietary 29Source: Ericson, May 2011; Gfk MRI, October 2011; Google/Ipsos OTX MediaCT; Nielsen, May 2011; GSM Arena May 2011
  • 30. Only 2 in 10 organisations have a mobile site Google Confidential and Proprietary 30
  • 31. Interactivity engages people Google Confidential and Proprietary 31
  • 32. Digital is now mass media25m watched TV coverage on BBC & ITV101m streams in 188 countries on YouTube>5m page views per minute on news sites Google Confidential and Proprietary 32
  • 33. Be there on all four screens Google Confidential and Proprietary 33
  • 34. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 34
  • 35. Google Confidential and Proprietary 35
  • 36. Google Confidential and Proprietary 36
  • 37. Google Confidential and Proprietary 37
  • 38. analytics Google Confidential and Proprietary 38
  • 39. Google Confidential and Proprietary 39
  • 40. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 40
  • 41. £100bn pa World leading   #1  in  e-­‐commerce,  over  7%  of  GDP   strong  net  exporter  User driven SME powered        Consump:on  is  60%  of   growing  4x  faster  internet  GDP   expor:ng  double   Google Confidential and Proprietary 41
  • 42. Google Confidential and Proprietary 42
  • 43. Accelerate  with  free  &  open  plaSorms   43 Google Confidential and Proprietary 4
  • 44. Pilot,  test  and  iterate  to  innovate   44 Google Confidential and Proprietary 4
  • 45. Grow with big bets and everyday innovation 70% Core 20% Adjacent 10% New opportunities Google Confidential and Proprietary 45
  • 46. Rapid  support  where  it’s  needed   46 Google Confidential and Proprietary 4
  • 47. Win moments thatmatterEnable betterdecisionsInnovate to gobigger, faster Google Confidential and Proprietary 47
  • 48. Use digital to• Better communication with the public• Engage society• Enable people to interact and transact• Achieve more with less Google Confidential and Proprietary 48
  • 49. Make the web work for Google Confidential and Proprietary 49
  • 50. Q&A Google Confidential and Proprietary 50

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