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Google-Getting british business online
 

Google-Getting british business online

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Getting British Business Online-Digital Leaders Masterclass

Getting British Business Online-Digital Leaders Masterclass

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    Google-Getting british business online Google-Getting british business online Presentation Transcript

    • Emma Thorn Google Confidential and Proprietary 1
    • Getting British Business Online•  What is the ‘Getting British Business Online” (GBBO) campaign•  Local Engagement•  Online training•  What’s next & how to get involved. 2
    • What is the campaign about?•  Changing perceptions - Businesses wrongly believe that marketing their business online marketing is complicated, expensive and superfluous to their business•  Growing the economy - Businesses that embrace online grow at 4x the rate of those that don’t•  Education - Helping businesses make the most of what the internet has to offer through free marketing tools, support & training 3
    • Getting British Business Online Goes Local Local Partner ecosystem Get Local SMBs Online Education Legacy Events 4
    • 5
    • In Liverpool we…•  Big launch event for over 500 businesses•  Experiential marketing•  Educated over 3000 businesses•  Reached 53million people media coverage•  Local MPs ran events•  On going Legacy programme 6
    • Some of our partners 7
    • Google Juice Bar & Workshops•  40 minute 1-2-1 digital health checks•  MP’s delivered Juice Bars•  Series of workshops held around Merseyside 8
    • Leaving a Legacy….. 9
    • 10
    • 11
    • Getting Welsh Business Online highlights•  Over 400 business attended the launch event•  420k businesses engaged through our content•  1600 businesses trained•  36 millions people reach via TV, Press and radio•  4 local MP’s delivered Juice Bars•  Legacy programme 12
    • PL 13
    • Growing Business Online training 14
    • What next…..• Continue training SMEs• Local MPs run Juice Bars• Integration of social 15
    • Contact Emma Thorn ethorn@google.com www.gbbo.co.uk 16