0
Our Mobile Planet:UKUnderstanding the Mobile ConsumerJoel LohreyIndustry Head – Education, Non-Profit &Government          ...
Agenda  1   Smartphones are Indispensable to Daily Life  2   Smartphones Have Transformed Consumer Behavior  3   Smartphon...
SMARTPHONESARE INDISPENSABLETO DAILY LIFE                    Google Confidential and Proprietary   3
Smartphone Penetration is on the Rise                                                                    51%              ...
Smartphones are a Central Part ofOur Daily Lives59%have used theirsmartphones every day inthe past 7 daysBase: Private sma...
Smartphones Are Used Everywhere                          Place of Use                                                     ...
Smartphones Have Become so Important toConsumers that …21%would rather give upTV than their smartphoneBase: Private smartp...
SMARTPHONESHAVE TRANSFORMEDCONSUMER BEHAVIOR                    Google Confidential and Proprietary   8
Smartphones are a                                                                                                49%Major ...
Smartphones Inform Our Daily Life                                                                                         ...
Smartphones are a Multi-Activity Portal                                             85%                                   ...
App Usage is Ubiquitous                      23      apps installed                              on average               ...
Smartphones Users are Avid Video Watchers                                                                                6...
Smartphone Users are FrequentSocial Networkers80%visit socialnetworks51%visit at leastonce a dayBase: Private smartphone u...
Smartphones Are Used While Multi-taskingwith Other Media                                                                  ...
SMARTPHONESHELP USERSNAVIGATE THE WORLDAROUND THEM                     Google Confidential and Proprietary   16
85%                                                                                             of smartphone users       ...
Looking for Local Information is a FrequentSmartphone Activity                       37%        Look for local information...
Local Information Seekers Take Action                                                54%                                  ...
Google Confidential and Proprietary   20
Upcoming SlideShare
Loading in...5
×

Google presentation on Get Mo

956

Published on

Presentation by Google on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
956
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Google presentation on Get Mo"

  1. 1. Our Mobile Planet:UKUnderstanding the Mobile ConsumerJoel LohreyIndustry Head – Education, Non-Profit &Government Google Confidential and Proprietary
  2. 2. Agenda 1 Smartphones are Indispensable to Daily Life 2 Smartphones Have Transformed Consumer Behavior 3 Smartphones Help Users Navigate the World Google Confidential and Proprietary 2
  3. 3. SMARTPHONESARE INDISPENSABLETO DAILY LIFE Google Confidential and Proprietary 3
  4. 4. Smartphone Penetration is on the Rise 51% Q1 201230% Q1 2011Base: National representative population 16+, n= 1.000 Google Confidential and Proprietary 4Q1: Which if any of the following devices do you currently use?
  5. 5. Smartphones are a Central Part ofOur Daily Lives59%have used theirsmartphones every day inthe past 7 daysBase: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 5Q18: Thinking about the last seven days on how many days were you online with ...?
  6. 6. Smartphones Are Used Everywhere Place of Use Home 97% On the go 85% 97% At home Work In a store 64% 72% Café or coffee shop 61%85%On the go Public Transport Restaurant 61% 59% At a social gathering 52% 64% Airport 44% Doctors office 28% In a store School 16% Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 6 Q16: Where do you use your smartphone? Please select first at which locations you ever use it - even if only seldom.
  7. 7. Smartphones Have Become so Important toConsumers that …21%would rather give upTV than their smartphoneBase: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 7Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
  8. 8. SMARTPHONESHAVE TRANSFORMEDCONSUMER BEHAVIOR Google Confidential and Proprietary 8
  9. 9. Smartphones are a 49%Major Access Pointfor Search search on their smartphones every day Base: Private smartphone users who use the internet in general and who are searching via search engine, Smartphone n= 957 Google Confidential and Proprietary 9 Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your ... ?
  10. 10. Smartphones Inform Our Daily Life 37% Restaurants, Pubs & Bars 29% Travel 16% 60% Job Offers 16% Product Info Apartments, Housing infoBase: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 10Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
  11. 11. Smartphones are a Multi-Activity Portal 85% Communication Emailed (sent or read) Accessed a social network (e.g. updated a status message checked 66% 75% 46% Read news on newspaper or magazine 35% portals Reviewed websites blogs or message 27% boards Stay Informed 89% Browsed the Internet 76% Played games 62% Listened to music 58% Entertainment Watched videos on a video sharing 46% website (e.g. YouTube.com)Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 11Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
  12. 12. App Usage is Ubiquitous 23 apps installed on average 9 apps used in the last 30 days 6 paid apps installed on average Google Confidential and Proprietary 12
  13. 13. Smartphones Users are Avid Video Watchers 66% watch video 10% use video at least once a dayBase: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 13Q35: How often do you watch videos via websites or apps (e.g. short video clips, videos
  14. 14. Smartphone Users are FrequentSocial Networkers80%visit socialnetworks51%visit at leastonce a dayBase: Private smartphone users who use the internet in Google Confidential and Proprietary 14general, Smartphone n= 1.000 . Q38: How often do you visit a
  15. 15. Smartphones Are Used While Multi-taskingwith Other Media Listen to music 43% Read a book Watch TV 10% 55% Watch movies 27% 80% Use smartphone while… Use Internet 27% Read magazines/ Play video games newspapers 15% 14%Base: Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, Google Confidential and Proprietary 15Smartphone n= 804 Q22: When you use the Internet on your smartphone, which if any of the following – do you do at the same time?
  16. 16. SMARTPHONESHELP USERSNAVIGATE THE WORLDAROUND THEM Google Confidential and Proprietary 16
  17. 17. 85% of smartphone users have looked for local information 81% have taken action as a resultBase: Private smartphone users who use the internet in general, Smartphone n= 1.000Q33: How often do you look for information about local businesses or services on your smartphone? (Ever) Google Confidential and Proprietary 17Base: Private smartphone users who use the internet in general and who look at least less than once a month forinformation on their smartphone, Smartphone n= 851 Q34 Which of the following actions have you taken after having
  18. 18. Looking for Local Information is a FrequentSmartphone Activity 37% Look for local information at 13% Look for local least once a week information dailyBase: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 18Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
  19. 19. Local Information Seekers Take Action 54% connected with Called the business or service 36% 35% the business 59% visited the Visited the website of the business or service Visited a business (e.g. store or restaurant) 44% 40% business 12% told others Read or wrote a review about a business or service Recommended a business or service to someone else 8% 6% about it 32% made a purchase Made a purchase from a business in- store Made a puchase from a business online 21% 21%Base: Private smartphone users who use the internet in general and who look at least less than once a month Google Confidential and Proprietary 19for information on their smartphone, Smartphone n= 851Q34: Which of the following actions have you taken after having looked up this type of information (business
  20. 20. Google Confidential and Proprietary 20
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×