Insights and Data ToolsNicola ArnoldIndustry Analyst – Education, Non-Profits and Government                              ...
Organize the worldsinformation and make it universally accessible      and useful.
Insights for Searchwww.google.com/insights/search                                 Google Confidential and Proprietary
Google Confidential and Proprietary
Qui                               z!What was the fastestrising search in the UK, inthe last 7 days?                       ...
Qui                               z!Which city has shown themost interest in floods inthe last 90 days?                   ...
Flu Trends             Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Public Data                 Google Confidential and Proprietary
Organize the worlds public data and make it     universally accessible and useful.
Users interest in public data (Demand)1  education statistics by school         12    oil price2  unemployment            ...
One box          Google Confidential and Proprietary
Knowledge Panel                  Google Confidential and Proprietary
Easy-to-ExploreInternational database - Fertility rateMap visualizationEmbedding (chart), Embedding (application), Sharing
Some examples•    International:      o  Aids (PDE)      o  Life expectancy (1box)      o  Military expenditures (1box)   ...
Re-usableFull page embed (UNDP)
And lots more!                 Google Confidential and Proprietary
Appendix           Google Confidential and Proprietary
Organize         (1)Dataset Publishing Language                Metadata contents  (DSPL)                                  ...
Organize (2)
Organize (3)  • Bundle (zip) xml + csv files  • Upload on http://www.google.com/publicdata/admin  • --> Instant visualizat...
Google Insights and public data
Google Insights and public data
Google Insights and public data
Google Insights and public data
Google Insights and public data
Google Insights and public data
Google Insights and public data
Google Insights and public data
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Google Insights and public data

  1. 1. Insights and Data ToolsNicola ArnoldIndustry Analyst – Education, Non-Profits and Government Google Confidential and Proprietary
  2. 2. Organize the worldsinformation and make it universally accessible and useful.
  3. 3. Insights for Searchwww.google.com/insights/search Google Confidential and Proprietary
  4. 4. Google Confidential and Proprietary
  5. 5. Qui z!What was the fastestrising search in the UK, inthe last 7 days? Google Confidential and Proprietary
  6. 6. Qui z!Which city has shown themost interest in floods inthe last 90 days? Google Confidential and Proprietary
  7. 7. Flu Trends Google Confidential and Proprietary
  8. 8. Google Confidential and Proprietary
  9. 9. Google Confidential and Proprietary
  10. 10. Google Public Data Google Confidential and Proprietary
  11. 11. Organize the worlds public data and make it universally accessible and useful.
  12. 12. Users interest in public data (Demand)1 education statistics by school 12 oil price2 unemployment 13 last names3 population 14 poverty statistics population, cities 15 mortality population, density mortality, swine flu population, growth mortality, infant4 sales tax mortality, teen suicides5 salaries 16 election results6 exchange rates 17 consumer price index/inflation7 crime statistics 18 cost of living crime statistics, human trafficking 19 accident statistics crime statistics, homicides accident statistics, car/traffic crime statistics, hate crime accident statistics, drunk driving8 prevalence accident statistics, distracted driving aids 20 gas price alcohol abuse 21 prison statistics drug abuse 22 earthquake statistics9 GDP 23 obesity statistics GDP, nominal 24 solar energy GDP, real solar energy, production10 minimum wage solar energy, costs11 disaster statistics 25 baby names disaster statistics, hurricanes disaster statistics, floods Statistical topics of interest, based on Google.com queries disaster statistics, storms
  13. 13. One box Google Confidential and Proprietary
  14. 14. Knowledge Panel Google Confidential and Proprietary
  15. 15. Easy-to-ExploreInternational database - Fertility rateMap visualizationEmbedding (chart), Embedding (application), Sharing
  16. 16. Some examples•  International: o  Aids (PDE) o  Life expectancy (1box) o  Military expenditures (1box) o  Gender equality - representatives in parliament (PDE) o  Fastest internet (PDE)•  USA: o  Federal Government Spending §  Outlays for statistical offices o  Energy mix (production) o  Sexually transmitted diseases o  Average house prices
  17. 17. Re-usableFull page embed (UNDP)
  18. 18. And lots more! Google Confidential and Proprietary
  19. 19. Appendix Google Confidential and Proprietary
  20. 20. Organize (1)Dataset Publishing Language Metadata contents (DSPL) 1. Dataset info (name, description, URL, • Designed for interactive exploration etc.) and visualization 2. Provider info (name, description, URL, • Released under BSD, open source etc.) license 3. Concepts • Combines data tables (CSV) with o Dimensions (e.g., "time", "country", "gender", "state") --> canonical metadata (XML) concepts • Works best with categorical, time o Metrics (e.g., "population", series data ... ... but can represent "unemployment") generic collections of tables too 4. Slices 5. Tables 6. Topics Google Confidential and Proprietary
  21. 21. Organize (2)
  22. 22. Organize (3) • Bundle (zip) xml + csv files • Upload on http://www.google.com/publicdata/admin • --> Instant visualization!See http://code.google.com/apis/publicdata for more detailsTypically data transformation steps are in between published content andDSPL .csv slices.

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