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Google Insights and public data
 

Google Insights and public data

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    Google Insights and public data Google Insights and public data Presentation Transcript

    • Insights and Data ToolsNicola ArnoldIndustry Analyst – Education, Non-Profits and Government Google Confidential and Proprietary
    • Organize the worldsinformation and make it universally accessible and useful.
    • Insights for Searchwww.google.com/insights/search Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • Qui z!What was the fastestrising search in the UK, inthe last 7 days? Google Confidential and Proprietary
    • Qui z!Which city has shown themost interest in floods inthe last 90 days? Google Confidential and Proprietary
    • Flu Trends Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • Google Public Data Google Confidential and Proprietary
    • Organize the worlds public data and make it universally accessible and useful.
    • Users interest in public data (Demand)1 education statistics by school 12 oil price2 unemployment 13 last names3 population 14 poverty statistics population, cities 15 mortality population, density mortality, swine flu population, growth mortality, infant4 sales tax mortality, teen suicides5 salaries 16 election results6 exchange rates 17 consumer price index/inflation7 crime statistics 18 cost of living crime statistics, human trafficking 19 accident statistics crime statistics, homicides accident statistics, car/traffic crime statistics, hate crime accident statistics, drunk driving8 prevalence accident statistics, distracted driving aids 20 gas price alcohol abuse 21 prison statistics drug abuse 22 earthquake statistics9 GDP 23 obesity statistics GDP, nominal 24 solar energy GDP, real solar energy, production10 minimum wage solar energy, costs11 disaster statistics 25 baby names disaster statistics, hurricanes disaster statistics, floods Statistical topics of interest, based on Google.com queries disaster statistics, storms
    • One box Google Confidential and Proprietary
    • Knowledge Panel Google Confidential and Proprietary
    • Easy-to-ExploreInternational database - Fertility rateMap visualizationEmbedding (chart), Embedding (application), Sharing
    • Some examples•  International: o  Aids (PDE) o  Life expectancy (1box) o  Military expenditures (1box) o  Gender equality - representatives in parliament (PDE) o  Fastest internet (PDE)•  USA: o  Federal Government Spending §  Outlays for statistical offices o  Energy mix (production) o  Sexually transmitted diseases o  Average house prices
    • Re-usableFull page embed (UNDP)
    • And lots more! Google Confidential and Proprietary
    • Appendix Google Confidential and Proprietary
    • Organize (1)Dataset Publishing Language Metadata contents (DSPL) 1. Dataset info (name, description, URL, • Designed for interactive exploration etc.) and visualization 2. Provider info (name, description, URL, • Released under BSD, open source etc.) license 3. Concepts • Combines data tables (CSV) with o Dimensions (e.g., "time", "country", "gender", "state") --> canonical metadata (XML) concepts • Works best with categorical, time o Metrics (e.g., "population", series data ... ... but can represent "unemployment") generic collections of tables too 4. Slices 5. Tables 6. Topics Google Confidential and Proprietary
    • Organize (2)
    • Organize (3) • Bundle (zip) xml + csv files • Upload on http://www.google.com/publicdata/admin • --> Instant visualization!See http://code.google.com/apis/publicdata for more detailsTypically data transformation steps are in between published content andDSPL .csv slices.