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Breakout 3   social housing & communities - sam pratley
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Breakout 3 social housing & communities - sam pratley

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  • Traditional off line methods, magazines etc. Passive online channels, websites etc Letters Phones
  • Rise of the internet & social mediaRising costs Peers and society /business changes and precedents Still aware of digital exclusion issues, customer behind the curveNot marketing to ‘general public’ in all cases. Social groupings D & E highly represented Usage slowly increasing anyway Need to stay abreast of technology before customers catch up and /or overtake
  • Lessons learntGetting buy in from ManagementRecognising that there is a need Cost barriers – value for money, long term savings
  • Transcript

    • 1. Sam PratleyGroup Head of BusinessExcellenceWM Housing
    • 2. Sam PratleyGroup Head of Business Excellence
    • 3. How wecurrentlyinteract &communicatewith ourcustomers...
    • 4. How werecognisedthat wemay needto shiftchannels...
    • 5. Facing thebarriers.Thosewe haveovercomeand thosestill ahead...
    • 6. Where next?Where dowe hope toend up?What arethe newopportunities?
    • 7. Questions?
    • 8. The Game
    • 9. Organisation-wide vision for digital by default Implementation journey