SEARCH ENGINE OPTIMIZATION - first steps

561 views
535 views

Published on

Web site SEO means to prepare it for search engines whose spiders are scanning www and based on data that are left in certain parts of your web site, are indexing (noting) your web presentation in their base.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
561
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEARCH ENGINE OPTIMIZATION - first steps

  1. 1. seo - first steps j osip b ošnjaković consultant www.digilab.biz
  2. 2. optimiza tion !? <ul><li>Web site SEO means to prepare it for search engines whose spiders are scanning www and based on data that are left in certain parts of your web site, are indexing (noting) your web presentation in their base. </li></ul><ul><li>With this process end consumers are led to your content by entering the key words. </li></ul>
  3. 3. search engines <ul><li>Search engines and SEO – Determine search engines you want to focus on and find out more about their way of work. Big three take the biggest part of internet traffic: </li></ul>
  4. 4. search engines <ul><li>Each of the SE has its own criteria, algorithm and formulas based on which they are ranking web pages. </li></ul><ul><li>General algorithm is : </li></ul>Points for properly set KEY WORDS + POPULAR ITY OF THE LINK/POINTS FOR LINKS RELEVANCY + Other points = GENERAL RESULT 1. 2. 3.
  5. 5. google <ul><li>Google uses internal index for primary ranking. Also Google has other possibilities such as: </li></ul><ul><li>An images search </li></ul><ul><li>Usenet news database </li></ul><ul><li>A news search feature </li></ul><ul><li>Froogle (a shopping search tool) </li></ul><ul><li>A local search </li></ul><ul><li>A blog search </li></ul><ul><li>Google's formula for main search option is seeking for visible body text, header tags, title tags, hypertext links and ALT tag s . Also it gives a lot of points to link popularity with extra points for link quality and relevancy of text that is situated around link. </li></ul><ul><li>A video search </li></ul><ul><li>A product search </li></ul><ul><li>A directory search </li></ul><ul><li>A catalog search </li></ul><ul><li>Advertising through Google AdWords program ms . </li></ul>
  6. 6. google <ul><li>Google gives extra points for : </li></ul><ul><li>Age of domain/web site – The longer your domain is being registered you are considered as serious web content </li></ul><ul><li>Size of the file – Make sure your pages are both over 100K. Recent study showed that it is best for the body of the web site to be between 50 and 70k. </li></ul><ul><li>Freshness of the content – Google always seeks for the pages that are regulary updated. The more you update, the more Google spiders will visit your web site. </li></ul><ul><li>Links from other directories – Google adds extra points if directories like: Yahoo, Looksmart, DMOZ i About are pointing to your web site . </li></ul>
  7. 7. key words / phrases <ul><li>Determine key words and key phrases you want to focus on. You should make detailed research to determine the right words. Locate different key words and phrases according to your web content. </li></ul><ul><li>multiple key word phrases – Phrases that consist of 2 or 3 words are much better then those that are consisted of only one word. According to OneStat.com phrases with more words are frequently used then: </li></ul><ul><li>Two words — 28.38 % </li></ul><ul><li>Three words —27.15 % </li></ul><ul><li>Four words —16.42 % </li></ul><ul><li>One word —13.48 % </li></ul><ul><li>Five words —8.03 % </li></ul><ul><li>Six words —3.67 % </li></ul><ul><li>Seven words —1.36 % </li></ul><ul><li>Eight words —0.73 % </li></ul><ul><li>Nine words —0.34 % </li></ul><ul><li>Ten words —0.16 % </li></ul>
  8. 8. key words / phrases <ul><li>Key words and phrases should be located in : </li></ul><ul><li>the name of the domain </li></ul><ul><li>the page title </li></ul><ul><li>alt tag s </li></ul><ul><li>key word meta tag s </li></ul><ul><li>description meta tag s </li></ul><ul><li>body text </li></ul>
  9. 9. digilab - marketing & web solutions <ul><li>mail: info @digilab.biz </li></ul><ul><li>web: www.digilab.biz </li></ul><ul><li>tel: +381 69 733 013 </li></ul><ul><li>skype: digilab.biz </li></ul><ul><li>msn & gtalk: [email_address] </li></ul>

×