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How can  Retail Design be strategic? Control the Touchpoints
Control Exterior Touchpoint: Outdoor Ads
Control Exterior Touchpoint 2: Branded Shopping bags
Exterior Touchpoint 3: facade
Interior Touchpoint 1: overall store interior
Interior Touchpoint 2: merchandise display
Interior Touchpoint 3: Customer Service
Retail Design  1. Sights on sidewalk:    shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, ...
Retail Design is a strategy and part of Retail Strategic Plan: 1. Consumer Targets 2. Business Model  3. Merch-Services Mi...
Touchpoints are every contact a customer has  with your store and your brand  in the store or  outside the store,  whether...
Touchpoints =  customer contact points that influence customer thinking about the store and it’s offerings, that help make...
Influentials outside:  conversations w/friends, teachers, role models,  sights on the sidewalk, print media & online sites...
Influentials inside:  store environment (exterior, interior), store clerks, clerk training (service, info), managers, merc...
Controlable Influential:  Retail Design Elements 1. Sights on sidewalk:    shopping bags, T’s 2. Print: billboards, mags 3...
The more control  over the  context   the more control  over the Influential,  and  the more influence  to make the sale
Context: ambience, background, connection,  environment Most controllable context: the  Store Environment Control is why t...
How to plan  Retail Design Strategy ,  control the   Context   and  Influence the sale
Merchandising Analysis Datapoints
 
 
 
Historical Retail Design Trends:  Wall and floor displays
 
 
 
Historical Retail Design Trends:  The 1 st  dept. Store
Historical Retail Design Trends:  Staircase as statement
Historical Retail Design Trends:  Staircase as statement
 
 
Historical Retail Design Trends:  Tall Displays
 
Material exploration for meaning
Tech Accessory Niches
Online/Instore Hybrid
Shabby Chic Displays
Neverending Creativity of Display Design
Vending Machine Evolution
Shopper Phone Apps
Shopper Phone Apps
Reading Shopper Behavior Future Technology
Reading Shopper Behavior New Technology
Reading Shopper Behavior New Technology: Kinect
Leading U.S. Store Designs
Substance of Style by Virgina Postrel Why We Buy by Paco Underhill Business Model Generation by Osterwalder & Pigneur
businessweek.com fastcompany.com contractdesign.com    vmsd.com
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Retail Design Trends

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A review of design trend history, latest trends and strategies

Published in: Design, Business, Education
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Transcript of "Retail Design Trends"

  1. 2. How can Retail Design be strategic? Control the Touchpoints
  2. 3. Control Exterior Touchpoint: Outdoor Ads
  3. 4. Control Exterior Touchpoint 2: Branded Shopping bags
  4. 5. Exterior Touchpoint 3: facade
  5. 6. Interior Touchpoint 1: overall store interior
  6. 7. Interior Touchpoint 2: merchandise display
  7. 8. Interior Touchpoint 3: Customer Service
  8. 9. Retail Design 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service
  9. 10. Retail Design is a strategy and part of Retail Strategic Plan: 1. Consumer Targets 2. Business Model 3. Merch-Services Mix 4. Touchpoints: Design
  10. 11. Touchpoints are every contact a customer has with your store and your brand in the store or outside the store, whether bricks and mortar or on-line
  11. 12. Touchpoints = customer contact points that influence customer thinking about the store and it’s offerings, that help make the sale
  12. 13. Influentials outside: conversations w/friends, teachers, role models, sights on the sidewalk, print media & online sites, social media chat
  13. 14. Influentials inside: store environment (exterior, interior), store clerks, clerk training (service, info), managers, merchandise, services, partners, stockroom
  14. 15. Controlable Influential: Retail Design Elements 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service
  15. 16. The more control over the context the more control over the Influential, and the more influence to make the sale
  16. 17. Context: ambience, background, connection, environment Most controllable context: the Store Environment Control is why there will always be brick and mortar stores
  17. 18. How to plan Retail Design Strategy , control the Context and Influence the sale
  18. 19. Merchandising Analysis Datapoints
  19. 23. Historical Retail Design Trends: Wall and floor displays
  20. 27. Historical Retail Design Trends: The 1 st dept. Store
  21. 28. Historical Retail Design Trends: Staircase as statement
  22. 29. Historical Retail Design Trends: Staircase as statement
  23. 32. Historical Retail Design Trends: Tall Displays
  24. 34. Material exploration for meaning
  25. 35. Tech Accessory Niches
  26. 36. Online/Instore Hybrid
  27. 37. Shabby Chic Displays
  28. 38. Neverending Creativity of Display Design
  29. 39. Vending Machine Evolution
  30. 40. Shopper Phone Apps
  31. 41. Shopper Phone Apps
  32. 42. Reading Shopper Behavior Future Technology
  33. 43. Reading Shopper Behavior New Technology
  34. 44. Reading Shopper Behavior New Technology: Kinect
  35. 45. Leading U.S. Store Designs
  36. 46. Substance of Style by Virgina Postrel Why We Buy by Paco Underhill Business Model Generation by Osterwalder & Pigneur
  37. 47. businessweek.com fastcompany.com contractdesign.com    vmsd.com

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