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Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
Retail design drives sales
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Retail design drives sales

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A survey of store design history, planning, materials, displays, process

A survey of store design history, planning, materials, displays, process

Published in: Design, Business, Education
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Transcript

  • 1. Design Drives Retail You’ll never walk into a store the same way again
  • 2. Why is Retail Design critical? It attracts customers It stands out from competition It adds value to merchandise The best retailers develop a signature design that is consistent in all elements of their retailing. It’s part of their identity.
  • 3. Elements of Retail Design Merchandise Design Display Design Identity Design Service Design
  • 4. Elements of Retail Design Merchandise 1. Early merchants sold to royalty and developed their taste, e.g. Thomas Joachim Hebert who designed & sold furniture Louis XV 2. Great retailers are tastemakers 3. Study customer buying patterns and feedback to improve design 4. Private Labels have best margins
  • 5. Elements of Retail Design Display 1. Merchandise presentation 2. Store exterior presentation 3. Store interior presentation
  • 6. Elements of Retail Design Presentation • Ist retail stores: open air markets
  • 7. Elements of Retail Design Identity: Selling away from the retail site 1. Sights on sidewalk: shopping bags, T shirts 2. Print: billboards, magazine ads 3. Websites: social sites
  • 8. Elements of Retail Design Service
  • 9. Retail Design How can it be planned? The Shopper’s Story
  • 10. Retail Design is a strategic tool: part of Retail Strategic Plan: 1. Consumer Targets 2. Business Model 3. Merch-Services Mix 4. Touchpoints: Design
  • 11. Touchpoints are every contact a customer has with your store and your brand in the store or outside the store, whether bricks and mortar or on-line
  • 12. Touchpoints = customer contact points that influence customer thinking about the store and it’s offerings, that help make the sale
  • 13. Influentials outside: conversations w/friends, teachers, role models, sights on the sidewalk, print media & online sites, social media chat
  • 14. Influentials inside: store environment (exterior, interior), store clerks, clerk training (service, info), managers, merchandise, services, partners, stockroom
  • 15. How to plan Retail Design
  • 16. Analyze the customer What/why do they buy? What would they buy? Store circulation patterns Lifestyle trends Fashion trends
  • 17. Analyze the store
  • 18. Plan the new store
  • 19. Retail Design Combination of Two Worlds: Hi Tech Hi Touch
  • 20. Retail Design Brick and Mortar stores are forever: Entertainment (merchantainment), Companionship, Pampering
  • 21. Bay Area Retail Design Biggies Let’s find A Good $ Job! • • • • • Gap Gymboree Levy’s Williams Sonoma – Pottery Barn Walmart.com
  • 22. • • • • • • Retail Design Careers Product design Merchandising Marketing – Branding Store Design Operations Web design: SF state grad Shahn 1 st year: $60k w/ bonuses: builds traffic w/ FB. Now doing product development: sheets w/ athlete collar • Salaries start low and go to $100,000+ • Sole proprietors: low to $100,000+
  • 23. The Future of Retail Design Retail design changes and it changes retail: Mass media culture, fashion influences 1.Seeks new culture icons for attractors 2.Always looking for tech/social innovation for competitive advantage
  • 24. • New Retail Design Trends • • • • • • • • • Brazil Asia Mall kiosks Pop-ups Mobile retail: carts, trucks, vend machines Social retail Gesture retail Retail incubators Branded vending machines
  • 25. Retail Incubators The Bay Area is generates new retail concepts for an adventuresome audience of buyers
  • 26. Lower Haight/Fillmore area
  • 27. Hayes Valley area
  • 28. Valencia St area
  • 29. 4th St Berkeley area
  • 30. businessweek.com fastcompany.com contractdesign.com    vmsd.com
  • 31. Substance  of  by  Virgina  Why  by  We  Paco  Style Postrel Buy Underhill Business  Model  Generation by Osterwalder & Pigneur

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