Your SlideShare is downloading. ×
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
IT service and phone usage patterns of iphone users and its implications
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

IT service and phone usage patterns of iphone users and its implications

487

Published on

visit here for other reports, http://www.digieco.co.kr/KTFront/report/report_technical_list.action?board_id=skill&kind=a01

visit here for other reports, http://www.digieco.co.kr/KTFront/report/report_technical_list.action?board_id=skill&kind=a01

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CEO Information
    IT service and phone usage patterns of iPhone users and its implications
    EXECUTIVE SUMMARY
    Research method
    Ⅰ.iPhone user profile
    Ⅱ. Application usage patterns
    Ⅲ. IT service usage patterns
    Ⅳ. Reasons for iPhone purchase & future iPhone users
    V. Others: iPhone Accessories
  • 2. EXECUTIVE SUMMARY
    www.digieco.kr
    Google
    58%
    Users who visit Appstore everyday
    Increased preference of portal when using iPhone
    63min.
    4.1
    Game
    83%
    $5.4
    Screen protection cases
    Average commute time
    Most preferred purchase/ downloaded applications (Paid/free)
    Monthly planned budget for applications
    Most preferred accessories
    Users who have AP at home
    An iPhone user’s acquaintances who want to use iPhone
  • 3. Research method
    www.digieco.kr
    Analysis of impact of iPhoneone month after its release by investigating IT service and phone usage patterns of iPhone users
    Purpose
    1,400 domestic iPhone users (male: 87%, female: 13%)
    Object
    Online survey for a week from Jan. 6, 2010 to Jan. 13.
    Via DigiEco, the online intelligence portal of KT Business & Economics Research
    Period
    Are there any changes in the use of telecommunication/internet/PC due to iPhone?
    Why did you get an iPhone, and what kind of applications do you prefer?
    Plan to purchase/download applications? Past spending and future budget for the purchase?
    Question
  • 4. Ⅰ. iPhone user profile: [1] product experience
    www.digieco.kr
    46% of iPhone users experienced touch-screen phones. 27% of them experienced other smart phones.
    iPhone users experienced iPod and iPod Touch the most among Apple’s products. 28% of them have experience using Apple’s computer products.
    Smart phones
    27%
    Apple’s products
    59%
    Touch-screen phones
    46%
    20s
    39%
    iPod (MP3)
    39%
    Samsung phones
    48%
    iPod (Touch)
    30%
    LG phones
    31%
    30s
    51%
    Laptop (Macbook)
    16%
    Other phones
    21%
    40s
    7%
  • 5. Ⅰ. iPhone user profile: [2] means of transportation
    www.digieco.kr
    The average commute time for iPhone users was 63.2 minutes mainly by bus or subway.
    LBS applications were most frequently tried out, especially for public transportation and getting directions.
    Commute time
    63 min.
    Most preferred transportation
    10s
    44 min.
    10s
    Bus >Walk >Subway
    20s
    63 min.
    20s
    Subway >Bus >Car
    30s
    65 min.
    30s
    Car >Subway >Bus
    Most frequently used applications
    Trial applications
    No 1. Game
    No 1. LBS
    No 2. Camera
    No 2. Game
    No 3. LBS
    No 3. Camera
  • 6. Ⅱ. Application use patterns: [1] most frequently used applications
    www.digieco.kr
    There is difference between the main reasons to buy iPhone and most frequently used applications by age.
    Game and camera applications, which are not the main reason to buy iPhone, are most frequently used. Surprisingly, users in their 40s enjoy games.
    <Main reasons to buy iPhone>
    Main reason for purchase
    10s~20s: iPod
    30s~40s: E-mail/SNS
     
    Most frequently used apps
    Game/Camera/LBS apps
    <Most frequently used applications>
  • 7. Ⅱ. Application use patterns: [2] application consumption patterns
    www.digieco.kr
    iPhoneusers are willing to pay for games, productivity and LBS. Willingness to pay is highest for game applications to 10s~20s age group and productivity to 30s~40s age group.
    People in 40s tend to download free games while paying for productivity/LBS applications.
    <Preferred free applications>
    Free applications
     Game/camera/SNS apps
     
    Paid applications
    Game/LBS/productivity apps
    <Preferred paid applications>
  • 8. Ⅱ.Application use patterns: [3] application use patterns & budget for applications
    97.6% of iPhone users have visited the Appstore. 58% of them visit almost every day.
    Estimated monthly budget is $12.8 for the first month, and plan to spend $5.4 for months after.
    <Budget for purchsing applications>
    <Frequency of Appstorevisit>
    Less than once a week
    2.4%
    $12.8 for the first month
    Once a week
    4.5%
    $4.25
    $9.2
    10s
    10s
    Twice or 3 times a week
    17.2%
    UP
    UP
    $11.9
    $5.3
    20s
    20s
    15.4%
    4 or 5 times a week
    30s
    30s
    $5.7
    $13.9
    58.1%
    Almost every day
    $17.5
    $6.5
    40s
    40s
    More than twice a week
    91%
    97.6%
    At least once ever
    $5.4 for months after
    “I visit Appstore almost every day!”
    10s
    65%
    10s
    60%
    54%
    20s
    20s
    46%
    30s
    64%
    40s
    38%
  • 9. Ⅲ. IT service use patterns: [1] wire-wireless portal
    www.digieco.kr
    Google, with optimized service for iPhone, has highest increasing preference – expecting a shift of power in the internet portal industry.
    The preference increases once iPhoneusers experience the convenience of G-mail.
    <Portal preferred by PC users>
    <Difference>
    <Portal preferred by iPhone users>
    PC -> iPhone
    Change of preferred portal
    <Portal preferred by iPhone users>
    Preferred portal change caused by G-mail
    <Portal preferred by PC users>
  • 10. Ⅲ. IT service use patterns: [2] AP & High speed internet
    www.digieco.kr
    Most iPhone users have Wi-Fi AP at home and at work, but AP accessibility is low in other places.
    While PC usage time at home has decreased, iPhone usage time and need for high-speed internet accessibility has increased.
    <Accessibility to AP in other places >
    AP at home
    83%
    AP accessibility is guaranteed at home and at work.
    Not easily accessible to AP in other places.
    AP at work
    71%
    NESPOT AP
    66%
    Low
    Medium
    High
    Do you think you need high speed internet for iPhone?
    The PC usage time at home has decreased due to the use of iPhone!
     
    The need for high speed internet to use Wi-Fi has increased!
    PC usage time at home
    iPhone usage time at home
  • 11. Ⅳ.Reasons for iPhone purchase & future iPhone users
    www.digieco.kr
    The main reason to buy iPhone is ‘iPod Touch’ for teenager users, ‘friend’s recommendation’ for users in their 20s, and ‘blogs’ for users in their 30s. An iPhone user makes 4.1 friends and colleagues to think about buying iPhone.
    2.7 people
    10s
    4.1 people
    20s
    4.3 people
    30s
    3.7 people
    40s
    An iPhone user makes nearly 4.1 people think about buying iPhone.
  • 12. 11
    V. Others: iPhoneaccessories
    www.digieco.kr
    Many iPhone users buy screen protection films and cases with the iPhone. 
    iPhoneusers have high willingness to buy audio systems for iphone, which means they are not limiting iPhoneas a personal mobile device but plan to expand it as the center of multimedia activities at home.
    <Accessories users already have>
    <Accessories users want to have>

×