CEO Information <br />IT service and phone usage patterns of iPhone users and its implications <br />EXECUTIVE SUMMARY<br ...
EXECUTIVE SUMMARY<br />www.digieco.kr<br />Google<br />58%<br />Users who visit Appstore everyday<br />Increased preferenc...
Research method<br />www.digieco.kr<br />Analysis of impact of iPhoneone month after its release by investigating IT servi...
Ⅰ. iPhone user profile: [1] product experience<br />www.digieco.kr<br />46% of iPhone users experienced touch-screen phone...
Ⅰ. iPhone user profile: [2] means of transportation<br />www.digieco.kr<br />The average commute time for iPhone users was...
Ⅱ. Application use patterns: [1] most frequently used applications<br />www.digieco.kr<br />There is difference between th...
Ⅱ. Application use patterns: [2] application consumption patterns<br />www.digieco.kr<br />iPhoneusers are willing to pay ...
Ⅱ.Application use patterns: [3] application use patterns & budget for applications<br />97.6% of iPhone users have visited...
Ⅲ. IT service use patterns: [1] wire-wireless portal  <br />www.digieco.kr<br />Google, with optimized service for iPhone,...
Ⅲ. IT service use patterns: [2] AP & High speed internet<br />www.digieco.kr<br />Most iPhone users have Wi-Fi AP at home ...
Ⅳ.Reasons for iPhone purchase & future iPhone users<br />www.digieco.kr<br />The main reason to buy iPhone is ‘iPod Touch’...
11<br />V. Others: iPhoneaccessories<br />www.digieco.kr<br />Many iPhone users buy screen protection films and cases with...
Upcoming SlideShare
Loading in...5
×

IT service and phone usage patterns of iphone users and its implications

500

Published on

visit here for other reports, http://www.digieco.co.kr/KTFront/report/report_technical_list.action?board_id=skill&kind=a01

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
500
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

IT service and phone usage patterns of iphone users and its implications

  1. 1. CEO Information <br />IT service and phone usage patterns of iPhone users and its implications <br />EXECUTIVE SUMMARY<br />Research method<br />Ⅰ.iPhone user profile<br />Ⅱ. Application usage patterns<br />Ⅲ. IT service usage patterns<br />Ⅳ. Reasons for iPhone purchase & future iPhone users<br />V. Others: iPhone Accessories<br />
  2. 2. EXECUTIVE SUMMARY<br />www.digieco.kr<br />Google<br />58%<br />Users who visit Appstore everyday<br />Increased preference of portal when using iPhone<br />63min.<br />4.1<br />Game<br />83%<br />$5.4<br />Screen protection cases<br />Average commute time<br />Most preferred purchase/ downloaded applications (Paid/free)<br />Monthly planned budget for applications<br />Most preferred accessories<br />Users who have AP at home<br />An iPhone user’s acquaintances who want to use iPhone<br />
  3. 3. Research method<br />www.digieco.kr<br />Analysis of impact of iPhoneone month after its release by investigating IT service and phone usage patterns of iPhone users<br />Purpose<br />1,400 domestic iPhone users (male: 87%, female: 13%)<br />Object<br />Online survey for a week from Jan. 6, 2010 to Jan. 13.<br />Via DigiEco, the online intelligence portal of KT Business & Economics Research <br />Period<br />Are there any changes in the use of telecommunication/internet/PC due to iPhone?<br />Why did you get an iPhone, and what kind of applications do you prefer?<br />Plan to purchase/download applications? Past spending and future budget for the purchase?<br />Question<br />
  4. 4. Ⅰ. iPhone user profile: [1] product experience<br />www.digieco.kr<br />46% of iPhone users experienced touch-screen phones. 27% of them experienced other smart phones.<br />iPhone users experienced iPod and iPod Touch the most among Apple’s products. 28% of them have experience using Apple’s computer products.<br />Smart phones<br />27%<br />Apple’s products<br />59%<br />Touch-screen phones<br />46%<br />20s<br />39%<br />iPod (MP3)<br />39%<br />Samsung phones<br />48%<br />iPod (Touch)<br />30%<br />LG phones<br />31%<br />30s<br />51%<br />Laptop (Macbook)<br />16%<br />Other phones<br />21%<br />40s<br />7%<br />
  5. 5. Ⅰ. iPhone user profile: [2] means of transportation<br />www.digieco.kr<br />The average commute time for iPhone users was 63.2 minutes mainly by bus or subway.<br />LBS applications were most frequently tried out, especially for public transportation and getting directions.<br />Commute time<br />63 min.<br />Most preferred transportation<br />10s<br />44 min.<br />10s<br />Bus >Walk >Subway<br />20s<br />63 min.<br />20s<br />Subway >Bus >Car<br />30s<br />65 min.<br />30s<br />Car >Subway >Bus<br />Most frequently used applications<br />Trial applications<br />No 1. Game<br />No 1. LBS<br />No 2. Camera<br />No 2. Game<br />No 3. LBS<br />No 3. Camera<br />
  6. 6. Ⅱ. Application use patterns: [1] most frequently used applications<br />www.digieco.kr<br />There is difference between the main reasons to buy iPhone and most frequently used applications by age.<br />Game and camera applications, which are not the main reason to buy iPhone, are most frequently used. Surprisingly, users in their 40s enjoy games.<br /><Main reasons to buy iPhone><br />Main reason for purchase<br />10s~20s: iPod<br />30s~40s: E-mail/SNS<br /> <br />Most frequently used apps<br />Game/Camera/LBS apps<br /><Most frequently used applications><br />
  7. 7. Ⅱ. Application use patterns: [2] application consumption patterns<br />www.digieco.kr<br />iPhoneusers are willing to pay for games, productivity and LBS. Willingness to pay is highest for game applications to 10s~20s age group and productivity to 30s~40s age group.<br />People in 40s tend to download free games while paying for productivity/LBS applications.<br /><Preferred free applications><br />Free applications<br /> Game/camera/SNS apps<br /> <br />Paid applications<br />Game/LBS/productivity apps<br /><Preferred paid applications><br />
  8. 8. Ⅱ.Application use patterns: [3] application use patterns & budget for applications<br />97.6% of iPhone users have visited the Appstore. 58% of them visit almost every day.<br />Estimated monthly budget is $12.8 for the first month, and plan to spend $5.4 for months after.<br /><Budget for purchsing applications><br /><Frequency of Appstorevisit><br />Less than once a week<br />2.4%<br />$12.8 for the first month<br />Once a week<br />4.5%<br />$4.25<br />$9.2<br />10s<br />10s<br />Twice or 3 times a week<br />17.2%<br />UP<br />UP<br />$11.9<br />$5.3<br />20s<br />20s<br />15.4%<br />4 or 5 times a week<br />30s<br />30s<br />$5.7<br />$13.9<br />58.1%<br />Almost every day<br />$17.5<br />$6.5<br />40s<br />40s<br />More than twice a week<br />91%<br />97.6%<br />At least once ever<br />$5.4 for months after<br />“I visit Appstore almost every day!”<br />10s<br />65%<br />10s<br />60%<br />54%<br />20s<br />20s<br />46%<br />30s<br />64%<br />40s<br />38%<br />
  9. 9. Ⅲ. IT service use patterns: [1] wire-wireless portal <br />www.digieco.kr<br />Google, with optimized service for iPhone, has highest increasing preference – expecting a shift of power in the internet portal industry.<br />The preference increases once iPhoneusers experience the convenience of G-mail.<br /><Portal preferred by PC users><br /><Difference><br /><Portal preferred by iPhone users><br />PC -> iPhone<br />Change of preferred portal<br /><Portal preferred by iPhone users><br />Preferred portal change caused by G-mail<br /><Portal preferred by PC users><br />
  10. 10. Ⅲ. IT service use patterns: [2] AP & High speed internet<br />www.digieco.kr<br />Most iPhone users have Wi-Fi AP at home and at work, but AP accessibility is low in other places.<br />While PC usage time at home has decreased, iPhone usage time and need for high-speed internet accessibility has increased.<br /><Accessibility to AP in other places ><br />AP at home<br />83%<br />AP accessibility is guaranteed at home and at work.<br />Not easily accessible to AP in other places.<br />AP at work<br />71%<br />NESPOT AP<br />66%<br />Low<br />Medium<br />High<br />Do you think you need high speed internet for iPhone?<br />The PC usage time at home has decreased due to the use of iPhone!<br /> <br />The need for high speed internet to use Wi-Fi has increased!<br />PC usage time at home<br />iPhone usage time at home<br />
  11. 11. Ⅳ.Reasons for iPhone purchase & future iPhone users<br />www.digieco.kr<br />The main reason to buy iPhone is ‘iPod Touch’ for teenager users, ‘friend’s recommendation’ for users in their 20s, and ‘blogs’ for users in their 30s. An iPhone user makes 4.1 friends and colleagues to think about buying iPhone.<br />2.7 people<br />10s<br />4.1 people<br />20s<br />4.3 people<br />30s<br />3.7 people<br />40s<br />An iPhone user makes nearly 4.1 people think about buying iPhone.<br />
  12. 12. 11<br />V. Others: iPhoneaccessories<br />www.digieco.kr<br />Many iPhone users buy screen protection films and cases with the iPhone. <br />iPhoneusers have high willingness to buy audio systems for iphone, which means they are not limiting iPhoneas a personal mobile device but plan to expand it as the center of multimedia activities at home.<br /><Accessories users already have><br /><Accessories users want to have><br />

×