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Zappos at DRS: Why is Social Commerce So Hard? How Zappos is Navigating Social

by on Jul 26, 2013

  • 956 views

Social media, while great for formalizing the user fan base, doesn't necessarily help translate "likes" into purchases. How can retailers better leverage the opportunities presented by social into ...

Social media, while great for formalizing the user fan base, doesn't necessarily help translate "likes" into purchases. How can retailers better leverage the opportunities presented by social into sales? Learn about Zappos' approach to creating social media experiences that encourage loyalty and customer follow through.

Speaker: Alice Han, ux designer/product lead, Zappos

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Zappos at DRS: Why is Social Commerce So Hard? How Zappos is Navigating Social Zappos at DRS: Why is Social Commerce So Hard? How Zappos is Navigating Social Presentation Transcript