Zappos has emerged as a standout success in the world of programmatic buying. The online retailer of apparel, footwear and more established a performance goal that they arrived at through a year of experience with all of the partners in their plan. By using programmatic buying backed by algorithms that continually learn and adapt, the results so far have beat their goal by 30 percent and counting. Hear about Zappos' unique success with programmatic and how other retailers can structure their strategies.
Speaker: Lisa Archambault, manager of display & social marketing, Zappos